政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/76445
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 114205/145239 (79%)
造访人次 : 52524076      在线人数 : 1005
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/76445


    题名: 對外國人在台旅遊住宿服務企劃書
    Formosa Travel & Housing Service Business Plan
    作者: 閻基劼
    Yen, Richard
    贡献者: 吳文傑
    Wu, Jack
    閻基劼
    Yen, Richard
    关键词: 在台旅遊
    住宿服務
    企劃書
    Formosa Travel
    Housing Service
    Business Plan
    日期: 2015
    上传时间: 2015-07-13 11:10:43 (UTC+8)
    摘要: 對外國人在台旅遊住宿服務企劃書
    Taiwan has gained its recognition from the world and has become a popular tourism destination in recent years. From 2010 to 2014, the total number of inbound visitors has increased from 5.56 million to 9.91 million in Taiwan; indicating a 78% growth in five years. However, there is not enough service tailored to serve non-Chinese speaking visitors.
    Formosa Travel & Housing Service aims to help foreign visitors and residents in Taiwan by providing high quality tour and housing services in both English and Japanese languages. Formosa Travel & Housing business plan has proved its feasibility by detailed analysis of tourism and foreign student markets in Taiwan, followed by discreet estimations of potential clientele market size and financial forecasts.
    1. Executive Summary 1
    2. General Company Description 3
    2.1. Mission Statement 3
    2.2. Company Goals and Objectives 3
    2.3. Business Philosophy 3
    2.4. Strengths and Competences 3
    3. Products and Services 5
    3.1. Taiwan Tour Service 5
    3.2. Tour Service Operation Flow 7
    3.3. Taiwan Housing Service 8
    3.4. Housing Service Operation Flow 10
    4. Market Analysis 11
    4.1. General Market Analysis 11
    4.2. Tour Market Analysis 11
    4.2.1. Taiwan Tourism Market 11
    4.2.2. Total Number of Inbound Visitors in Taiwan 13
    4.2.3. Total Revenue from Inbound Visitors in Taiwan 14
    4.2.4. Visitors in Taiwan by Regions/Countries 15
    4.2.5. Tour Service Target Market Size 16
    4.2.6. Tour Service Target Market Size Five-Year Forecast 17
    4.3. Housing Service Market Analysis 18
    4.3.1. Target Foreign White-Collar Worker Market in Taiwan 19
    4.3.2. Foreign Students in Taiwan 20
    4.3.3. Housing Service for Target Foreign Student Market 20
    5. Marketing Strategy and Sales Forecast 22
    5.1. Competitor Analysis 22
    5.1.1. Tour Service Competitor Analysis 22
    5.1.2. Housing Service Competitor Analysis 22
    5.2. SWOT Analysis 23
    5.3. Product 23
    5.4. Place 24
    5.5. Price 24
    5.6. Promotion 25
    5.7. Sales Forecast 28
    5.7.1. Tour Service Sales Forecast 28
    5.7.2. Housing Service Sales Forecast 30
    6. Operational Plan 32
    7. Management Summary 33
    7.1. Organization Structure 33
    7.2. Management Team 33
    8. Financial Plan 34
    8.1. Cost of Service and Operating Expense 34
    8.2. Twelve-Month Profit and Loss Projection 35
    8.3. Five-Year Profit Projection 36
    8.3.1. Five-Year Profit Projection (Worst Case) 36
    8.3.2. Five-Year Profit Projection (Best Guess) 37
    8.3.3. Five-Year Profit Projection (Optimistic) 38
    9. Reference 39
    參考文獻:  Tourism Bureau, Republic of China (http://admin.taiwan.net.tw/)
     Foundation for International Cooperation in Higher Education of Taiwan (http://www.fichet.org.tw/)
     Department of International and Cross-Strait Education, Taiwan (https://ois.moe.gov.tw/fs/html/Statistics.html)
     Executive Yuan, Republic of China (http://www.ey.gov.tw/state/Default.aspx)
     Wikipedia (http://www.moi.gov.tw/stat/news_content.aspx?sn=8093)
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    101933022
    103
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0101933022
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

    文件中的档案:

    档案 大小格式浏览次数
    index.html0KbHTML2525检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈