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    Title: 傳統產業之跨國競爭策略之研究-以凱撒衛浴為例
    The study of transnational competitive strategy in traditional industries
    Authors: 陳玉娟
    Contributors: 張士傑
    Chang, Bill
    陳玉娟
    Keywords: 多國籍企業
    市場區隔策略
    低成本策略
    差異化策略
    傳統產業
    Date: 2015
    Issue Date: 2015-07-13 11:10:26 (UTC+8)
    Abstract: 自國際間的競爭愈來愈烈的狀況下,許多企業至國外設立子公司或分公司,以增加本身的競爭力,如何增加多國籍籍企業的競爭力以成為當今重要的議題之一。運用何種策略有助於企業的現行狀況,在策略的運用之下使企業得以發揮最大的功效。此策略對於未來的發展是否仍有功效,策略是否繼續延用,皆值得探討。
    本研究方法為個案公司分析,閱讀其個案公司公開資料資料,主要包含公開資訊觀測站的公開資訊包含財務報表、公開說明書、年報、重大訊息等公開資訊,而相關的資料,包含產業資料、產業現況、產業發展等各項資料。透過個案具體列舉各項策略經營策略及對於個案對象之影響,以及可能衍生之各項議題,作為深入探討本研究主題之依據。
    本研究之主要目的在探討多國籍企業之運用策略,包含該個案公司的產業特性及同業比較品牌定位優勢,如何運用策略完成企業預期的目標。本論文分析該個案公司以市場區隔策略以藍海策略作為發展,不拘泥於興建市場的區域,為個案公司開創新契機,至低成本國家設立子公司,執行低成本策略,以穩定個案公司獲利,致力於製程上及新品上研究發展,施行專業化策略,以差異化策略完成公司預期的目標,使得個案公司持續穩定獲利及業績向上成長,以支持運用策略之奏效。
    第一章 緒論………………………………………………………………………1
    第一節 研究動機與目的……………………………………………………1
    第二節 研究方法……………………………………………………………2
    第三節 研究架構……………………………………………………………3
    第二章 文獻探討…………………………………………………………………6
    第三章 個案探討…………………………………………………………………30
    第一節 衛浴設備產業經營模式與現況……………………………………30
    第二節 衛浴設備同業比較說明……………………………………………35
    第三節 凱撒衛浴經營模式及運用策略……………………………………43
    第四節 市場區隔策略和低成本策略………………………………………50
    第五節 建立專業化優勢……………………………………………………56
    第六節 差異化策略與優勢…………………………………………………59
    第四章 結論與建議………………………………………………………………61
    第一節 結論…………………………………………………………………61
    第二節 建議…………………………………………………………………69
    參考文獻……………………………………………………………………………71
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    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    102932170
    103
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0102932170
    Data Type: thesis
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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