Reference: | 一、 中文文獻 1. 呂依璇,2011,「競爭氣候對業務人員任務績效之影響:察覺-動機-能耐觀點」,國立東華大學,國際企業研究所碩士論文。 2. 林昌雄,2007,壽險業以策略聯盟經營銀行保險績效的決定因素-以某壽險公司為例,國立中正大學,企業管理所碩士論文。 3. 林宜蓁,2010,「壽險業行銷通路決定因素之研究」,實踐大學,財務金融與保險研究所碩士論文。 4. 林敏華,1997,「我國壽險業經營關鍵成功因素及其績效相關性之研究」,國立政治大學,保險研究所碩士論文。 5. 吳子璦,2011,「我國壽險公司銀行保險通路之集中度經營策略分析」,國立政治大學,風險管理與保險研究所碩士論文。 6. 徐立達,2012,「技術創新與技術競爭張力關係之研究:以DRAM產業為例」,屏東科技大學,科技管理研究所碩士論文。 7. 郭榮棠,2007,「銀行保險行銷通路對於汽車保險經營績效之研究-個案公司實證分析」,國立政治大學,風險管理與保險研究所碩士論文。 8. 陳國嘉,2002,「策略群組,移動障礙與績效關係研究」,育達研究叢刊,第三期,頁87-106。 9. 彭金隆、陳麗如與劉文彬,2014,「壽險公司銀行保險通路合作策略與效率分析」,經濟論文,第42期,第二卷,235-269。 10. 彭金隆,2015,銀行保險競爭關係之研究,Working Paper. 11. 黃博煜,「台灣教育行政類研究所策略群組之實證研究」,國立嘉義大學,教育行政與政策發展研究所論文。 12. 黃台心,2009,計量經濟學,第二版。台北:新陸出版社。 13. 楊書齊,2012,「合作銀行之特性對銀行保險業務品質影響之研究」,國立政治大學,風險管理與保險研究所碩士論文。 14. 劉庭禎,2014,「銀行保險對壽險業經營績效之影響」,國立政治大學,風險管理與保險研究所碩士論文。 二、 外文文獻 1. Amit, R. & Schoemaker, P. J. H, (1993). Strategic assets and organizational rent. Strategic Management Journal, Vol. 14, No.1, pp. 33-46. 2. Benoist, G., (2002). Bancassurance: The new challenges, The Geneva Papers on Risk and Insurance, Vol. 27, No.3, pp. 295–303. 3. Browne, M.J. & Kim, K., (1993). An International Analysis of Life Insurance Demand, The Journal of Risk and Insurance, Vol. 60, No. 4, pp. 616-634. 4. Chang, P. R., Peng, J. L., Fan, C. K., (2011). A Comparison of Bancassurance and Traditional Insurer Sales Channels. The Geneva Papers on Risk and Insurance-Issues and Practice, Vol. 36, No. 1, pp. 76-93. 5. Chen, M. J. & MacMillan, I. C., (1992). Nonresponse and delayed response to competitive moves: The roles of competitor dependence and action irreversibility. Academy of Management Journal, Vol. 35, pp. 359-370. 6. Chen, M. J., (1996). Competitor analysis and interfirm rivalry: Toward a theoretical integration. Academy of Management Review, Vol. 21, No. 1, pp. 100-134. 7. Chen, M. J., Su, K. H. & Tsai, W., (2007). Competitive tension: The awareness-motivation-capability perspective. Academy of Management Journal, Vol. 50, No.1, pp. 101-118. 8. Elkington, W., (1993). Bancassurance, Chartered Building Societies Institute Journal, March, 47, pp. 2-3. 9. FIordelisi, F. & Ricci, O., (2010). Efficiency in the Life Insurance Industry: What are the Efficiency Gains from Bancassurance? , EMFI Working Paper . Vol. 2, pp. 1-34. 10. Gora, J. C. (Ed.), (1997). Bancassurance: Positioning for Affiliations (1 ed.), Life Office Management Association, Inc. (LOMA), USA. 11. Ketchen, D. J., Snow, C. C. & Hoover, V. L., (2004). Research on competitive dynamics: Recent accomplishments and future challenges. Journal of Management, Vol. 30, No.6, pp. 779-804. 12. Kim, W. J., D. Mayers & C. W. Smith, Jr., (1996). On The Choice of Insurance Distribution Systems, Journal of Risk and Insurance, Vol. 63, No. 2, pp. 207-227. 13. Leale-Green, H. & Bloomfield, J., (1994). Bancassurance: The Shape of Things to Come. Post Magazine, Vol. 23, pp. 16-19. 14. Marvel, H., (1982). Exclusive Dealing, Journal of Law and Economics, Vol. 25, April, pp. 1-25. 15. Mintzberg, H., (1987). Crafting strategy. Harvard Business Review, Vol. 65, No.4, pp. 66-75. 16. Outreville, J.F., (1996). Life insurance markets in developing countries. Journal of Risk and Insurance, Vol. 63, No. 2, pp. 263–278. 17. Porter, M. E., (1980). Competitive strategy: Techniques for analyzing industries and competitors. New York: Free Press. 18. Regan, L., (1997). Vertical Integration in the Property- Liability Insurance Industry: A Transaction Cost Approach, Journal of Risk and Insurance, Vol. 64, No. 1, pp. 41-62. 19. Regan, L. & Tzeng, L.Y., (1999). Organizational Form in the Property- Liability Insurance Industry, Journal of Risk and Insurance, Vol. 66, No. 2, pp. 253-273. 20. Regan, L. & S. Tennyson, (2000). Insurance Distribution Systems, 1st ed., Handbook of Insurance, pp. 710-748. 21. Smith, K. G., Ferrier, W. J. & Ndofor, H., (2001). Competitive dynamics research: Critique and future directions. In M. Hitt, R. E. Freeman, & J. Harrison (eds.), Handbook of Strategic Management, pp. 315-361. 22. Oaca, S. C, (2012). Bancassurance Development in Europe, International Journal of Advances in Management and Economics, Nov.-Dec., Vol.1, No. 6, pp. 64- 69. 23. Swiss Re., (1992). Bancassurance: A Survey of competition between banking and insurance, Sigma N |