Reference: | [1] Aaker, David A. and Keller Lane Keller (1992), “The Effects of Sequential Introduction of Brand Extensions,” Journal of Marketing Research, 29(February), 35-50.
[2] Aaker, David A. and Kevin L. Keller (1990), “Consumer Evaluations of Brand Extensions,” Journal of Marketing, 54(January), 27-41.
[3] Austin, B., 1980. Rating the movies. Journal of Popular Film and Television 7 (4), 384–399.
[4] Austin, B.A., 1989. Immediate Seating: a Look at Movie Audiences. Wadsworth, Belmont, CA.
[5] Austin, B.A., 1989. Immediate Seating: a Look at Movie Audiences. Wadsworth, Belmont, CA.
[6] Babin, J. B., Lee, Y. K., Kim, E. J. and Griffin, M., 2005. Modeling consumer satisfaction and word-of-mouth: Restaurant patronage in Korea. The Journal of Services Marketing, Vol. 19, No. 3, pp. 133-139.
[7] Baker, S.M., Kennedy, P.F. (1994). Death by Nostalgia: A Diagnosis of Context-Specific Cases. Advances in Consumer Research, Provo, pp.169-174.
[8] Belk, R.W. (1988), “Possession and Extended Self,” Journal of Consumer Research, 15(2), pp.139-168.
[9] Belk, R.W. (1990), “The Role of Possession in Constructing and Maintaining a Sense of Past,” Advances in Consumer Research, vol. 17, pp.669-676.
[10] Belk, R.W. (1995), “Collecting as luxury consumption: Effects on individuals and households,” Journal of Economic Psychology, vol. 16, pp.477-490.
[11] Belk, R.W., Wallendorf, M., Sherry, J.F., Holbrook, M., & Roberts, S. (1988). Collectors and Collecting. Advances in Consumer Research, vol. 15, pp.548 553.
[12] Belk, W.R., “Collecting as luxury consumption: Effects on individuals and households,” journal of economic psychology, 16(April), 477-90.
[13] Blackwell, R.D., Mimiard, P.W., & Engel J.F. (2001). Consumer Behavior (10th edition.), New York: The Dryden Press.
[14] Boush, David M. and Barbara Loken (1991), “A Process Tracing Study of Brand Extension Evaluations,” Journal of Marketing Research, 28(February), 16-28.
[15] Brehm, J.W., 1966.ATheory of Psychological Reactance. Academic Press, New York.
[16] Broniarczyk, Susan M. and Joseph W. Alba (1994), “The Importance of the Brand in Brand Extension,” Journal of Marketing Research, 31(May), 214-28.
[17] Burnkrantand, R.E. and Cousineau, A. (1975). Informational and Normative Social Influence in Buyer Behavior. Journal of Consumer Research, 2, December, pp. 206-215.
[18] Burton, B. J., & Jacobsen, J. P. (1999). Measuring returns on investment in collectibles. The Journal of Economic Perspectives, 13(4), 193–212.
[19] Cameron, S., 1995. On the role of critics in the cultural industry. Journal of Cultural Economics 19 (4), 321–331.
[20] Carey C. (2008). Modeling collecting behavior: The role of set completion. Journal of Economic Psychology, vol. 29, pp.336-337.
[21] Claycamp, Henry J., Liddy, Lucien E. (1969), “Prediction of New Product Performance: An Analytical Approach,” Journal of Marketing Research, 6(November), 414-20.
[22] D’Astous, A., Colbert, F., 2002. Moviegoers’ consultation of critical reviews: psychological antecedents and consequences. International Journal of Arts Management, Fall edition.
[23] D’Astous, A., Touil, N., 1999. Consumer evaluations of movies on the basis of critics’ judgments. Psychology and Marketing 16 (8), 677–694.
[24] Danet, B., & Katriel, T. (1989). No two alike: Play and aesthetics in collecting. Play and Culture, 2(3), 253–277.
[25] Davis, Fred (1979), Yearning for Yesterday: A Sociology of Nostalgia, New York: The Free Press.
[26] De Silva, I., 1998. Consumer selection of motion pictures. In: Litman, B.R. (Ed.), The Motion Picture Mega-Industry. Allyn and Bacon, Needham Heights, MA.
[27] De Vany, A.S., Walls, W.D. (2004), “Motion picture profit, the stable Paretian hypothesis, and the curse of the superstar,” Journal of Economic Dynamics & Control, 28, 1035–1057.
[28] De Vany, A.S., Walls, W.D., 1999. Uncertainty in the movie industry: does star power reduce the terror of the box office? Journal of Cultural Economics 23 (4), 285–318.
[29] Dodds, W.B., Monrow, K.B., Grewal, D. (1991). Effects of Price, brand, and store information on buyers’ products evaluations. Journal of Marketing Research, 28(3), 307-319.
[30] Duan, W., Gu, B., Whinston, A.B., 2008. Do online reviews matter? – An empirical investigation of panel data. Decision Support System, 45, 1007 – 1016
[31] Elberse, A., Eliashberg, J., 2003. Demand and supply dynamics for sequentially released products in international markets: the case of motion pictures. Marketing Science 22 (3), 329–354.
[32] Elberse, A., Eliashberg, J., 2003. Demand and supply dynamics for sequentially released products in international markets: the case of motion pictures. Marketing Science 22 (3), 329–354.
[33] Eliashberg, J., Shugan, S.M., 1997. Film critics: influencers or predictors? Journal of Marketing 61, 68–78.
[34] Esan, O., 2008. Appreciating Nollywood: audiences and Nigerian ‘Films, Particpations, 5 (1), found at http://www.participations.org/Volume%205/Issue%201%20-%20special/5_01_esan.htm accessed, 11/04/2009.
[35] Fishoff, S., 1998. Favorite film choices: influences of the beholder and the beheld. Journal of Media Psychology 3 (4).
[36] Formanek, Ruth (1991), "Why They Collect: Collectors Reveal Their Motivations", in Rudmin, FW (ed) `To have possessions: A handbook of ownership and property’, [Special Issue] Journal of Social Behaviour and Personality, 6: 275-286.
[37] Frederickson, B. L., & Kahneman, D. (1993). Duration neglect in retrospective evaluations of affective episodes. Journal of Personality and Social Psychology, 65, 45–55.
[38] Friedmanm, M. L. and Churchill, G. A., (1987). Using Consumer Perceptions and Contingency Approach to Improve Health Care Delivery. Journal of Consumer Research, 13, March, pp. 503.
[39] Gazley, A., Clark, G., & Sinha, A. (2011). Understanding preferences for motion pictures. Journal of Business Research, 64, 854–861.
[40] Gurhan-Canli, Zeynep and Durairaj Maheshwaran (1998), “The Effects of Extensions on Brand Name Dilution and Enhancement,” Journal of Marketing Research, 35(November), 464-73.
[41] Hall, T., 1991. Bringing New Product to Market. Amacon, New York, NY.
[42] Hastie, R., & Kumar, P. A. (1973). Person memory: Personality traits as organizing principles in memory for behaviors. Journal of Personality and Social Psychology, 37, 25–38.
[43] Hirschman Elizabeth C, Holbrook Morris B. Hedonic consumption: emerging concepts, methods and propositions. Journal of Marketing 1982; 46(3):92-101.
[44] Holak, S.L., Havlena, W.J. (1991). The Good Old Days: Observations on Nostalgia and Its Role in Consumer Behavior. Advances in Consumer Research, Provo, pp.232-239.
[45] Holak, S.L., Havlena, W.J. (1992). Nostalgia: An Exploratory Study of Themes and Emotions in the Nostalgia Experience. Advances in Consumer Research, Vol. 19, pp.380-387.
[46] Holbrook, M. B. and Schindler, R. M. (2003), Nostalgic bonding: exploring the role of nostalgia in the consumption experience. Journal of Consumer Behaviour, 3: 107–127. doi: 10.1002/cb.127
[47] Holbrook, M.B. (1993). Nostalgia and consumption preferences: Some emerging patterns of consumer tastes. Journal of Consumer Research, 20, 245-256.
[48] Holbrook, M.B., & Schindler, R.M. (1989). Some exploratory findings on the development of musical tastes. Journal of Consumer Research, 16, 119-124.
[49] Holbrook, M.B., 1999. Popular appeal versus expert judgements of motion pictures. Journal of Consumer Research 26 (2), 144–155.
[50] Holbrook, M.B., Addis, M., 2008. Art versus commerce in the movie industry: a two-path model of motion-picture success. Journal of Cultural Economics 32, 87–107.
[51] Holbrook, M.B., Schindler, R.M. (1991), “Echoes of the Dear Departed Past: Some Work in Progress on Nostalgia,” in Advances in Consumer Research. 1991, Vol. 18 Issue 1, p330-333.
[52] Joel Hochberg, “Package Goods Marketing vs. Hollywood,” Advertising Age, 20 January 1992.
[53] Jones, J.M., Ritz, C.J., 1991. Incorporating distribution into new product diffusion models. International Journal of Research in Marketing 8, 91–112.
[54] Kao Yie-Fang, Huang Li-shia, Yang Ming-Hsien. Effects of experiential elements on experiential satisfaction and loyalty intentions: a case study of the super basketball league in Taiwan. International Journal of Revenue Management 2007; 1(1): 79-96.
[55] Keller Kevin L. Strategic brand management: building, measuring, and managing brand equity. New Jersey: Prentice Hall 1998
[56] Kerrigan, F. (2010), Film Marketing, Butterworth Heinemann, Oxford
[57] Kerrigan, F., Culkin, N., 1999, A reflection on the American domination of the film industry: an historical and industrial perspective. University of Hertfordshire Business School Working Paper’s Series: 15.
[58] Kotler, P. (1999). Marketing management: Analysis, planning implementation, and control (9th ed.) Upper Saddle River, NJ: Prentice-Hall.
[59] Kotler, Philip, 1991. Marketing Management, 7th edition.
[60] Leboe, J. P., & Ansons, T. L. (2006). On misattributing good remembering to a happy past: An investigation into the cognitive roots of nostalgia. Emotion, 6, 596–610.
[61] Likert, Rensis. A Technique for the Measurement of Attitudes. Archives of Psychology, 1932, 140: pp. 1–55.
[62] Litman, B.R., 1983. Predicting success of theatrical movies: an empirical study. Journal of Popular Culture 16 (4), 159–175.
[63] Litman, B.R., 1983. Predicting success of theatrical movies: an empirical study. Journal of Popular Culture 16 (4), 159–175.
[64] Litman, B.R., Ahn, H., 1998. Predicting financial success of motion pictures. In: Litman, B.R. (Ed.), The Motion Picture Mega Industry. Allyn and Bacon, Needham Heights, MA.
[65] Litman, B.R., Kohl, L., 1989. Predicting financial success of motion pictures: the 80s experience. Journal of Media Economics 2, 35–49.
[66] Lo´pez-Sintas, J., Garcı´a-A´ lvarez, E., 2006. Patterns of audio-visual consumption: the reflection of objective divisions in class structure. European Sociological Review 22 (4), 397–411.
[67] Lorenz, Konrad Z. (1951), `The Role of Gestilt Perception in Animal and Human Behavior," in Aspects of Form, ed. Lancelot Law Whyte, Bloomington: Indiana University Press, 157-178.
[68] Maxham III, J.G. (2001). Service recovery`s influence on consumer satisfaction, positive word-of-mouth, and purchase intentions. Journal of business research, 54(1), 11-24.
[69] McAlister, Leigh (1982), “A Dynamic Attribute Satiation Model of Variety-Seeking Behavior,” Journal of Consumer Research, 9(September), 141-50.
[70] McCracken, G. (1986). Culture and Consumption: A Theoretical Account of The Structure and Movement of the Culture Meaning of Consumer Goods. Journal Consumer Research, Vol.13 pp.71-84.
[71] McIntosh, W. D., & Schmeichel, B. (2004). Collectors and collecting: A social psychological perspective. Leisure Science, 26, 85–97.
[72] Meyers, P.W., Tucker, F.G. (1989), “Defining the roles for logistics during routine and radical technological innovation,” Journal of Academy of Marketing Science, 17 (1), 73–82.
[73] Milewicz, J., Herbig, P. (1994), “Evaluating the Brand Extension Decision: Using a Model of Reputation Building,” Journal of Product & Brand Management, 3(1), 39-47.
[74] Mitchell, T. R., Thompson, L., Peterson, E., & Cronk, R. (1997). Temporal adjustments in the evaluation of events: The“rosy view”. Journal of Experimental Social Psychology, 33, 421–448.
[75] Morein, J. (1975), “Shift from Brand to Product Line Marketing,” Harvard Business Review, 53(September-October), 56-64.
[76] Morewedge, C. K. (2013), It Was a Most Unusual Time: How Memory Bias Engenders Nostalgic Preferences. J. Behav. Decis. Making, 26: 319–326. doi: 10.1002/bdm.1767
[77] Morewedge, C. K., Gilbert, D. T., & Wilson, T. D. (2005). The least likely of times: How remembering the past biases forecasts of the future. Psychological Science, 16, 626–630.
[78] MPAA(2007), “Entertainment Industry Market Statistics: 2007,” Motion Pictures Association of America, http://www.mpaa.org
[79] Neelamegham, R., Chintagunta, P., 1999. A Bayesian model to forecast new product performance in domestic and international markets. Marketing Science 18 (2), 115–136.
[80] Nunnally, F. C., (1978). Psychometric Theory. New York: McGraw-Hill.
[81] Oliver, Richard L. (1981), “What is Customer Satisfaction?” Wharton Magazine, Vol.5, pp.36-41.
[82] Olson, Clark D. (1985), “Materialism in the Home: The Impact of Artifacts on Dyadic Communication,” Advances in Consumer Research, Vol. 12, Elizabeth Hirschman and Morris Holbrook, eds., Provo, UP Association for Consumer Research, 388393.
[83] Ratner, Rebecca K., Barbara E. Kahn, and Daniel Kahneman (1999), “Choosing Less-Prefered Experience for the Sake of Variety,” Journal of Consumer Research, 26(1), 1-15.
[84] Ravid, S.A., 1999. Information, blockbusters, and stars: a study of the film industry. The Journal of Business 72 (4), 463–492.
[85] Risen, J. L., & Gilovich, T. (2008). Why people are reluctant to tempt fate. Journal of Personality and Social Psychology, 95, 293–307.
[86] Ritchie, T. D., Skowronski, J. J., Wood, S. E., Walker, W. R., Vogl, R. J., & Gibbons, J. A. (2006). Event self-importance, event rehearsal, and the fading affect bias in autobiographical memory. Self and Identity, 5, 172–195.
[87] Routledge, C., Arndt, J., Sedikides, C., & Wildschut, T. (2008). A blast from the past: The terror management function of nostalgia. Journal of Experimental Social Psychology, 44, 132–140.
[88] Russell W. Belk, Melanie Wallendorf, John F. Sherry, Jr., and Morris B. Holbrook, (1991), "Collecting in a Consumer Culture", in SV - Highways and Buyways: Naturalistic Research from the Consumer Behavior Odyssey, eds. Russell Belk, Provo, UT : Association for Consumer Research, Pages: 178-215.
[89] S.-Y. Yeh (2011), “When Do Original Movies Dominate Sequels? The Moderating Effects of Film Types and Product Knowledge,” Asia Pacific Management Review, 18(3), 239-255.
[90] Schiffman, L. G. and Kanuk, L. L., (2002). Consumer Behavior (Seventh Edition). Upper Saddle River. New Jersey: Prentice-Hall, Inc.
[91] Schmitt, Bernd H., 1999. Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands. New York: The Free Press.
[92] Smith, E. R., & Zárate, M. A. (1992). Exemplar-based model of social judgment. Psychological Review, 99, 3–21.
[93] Sood, S. and Dreze, X. (2006), “Brand Extensions of Experiential Goods: Movie Sequel Evaluations,” Journal of Consumer Research, 33(December), 352-360.
[94] Stipp, Horst (1990), “Musical Demographics: The Strong Impact of Age on Music Preferences Affects All Kinds of Business,” American Demographics, 12(August), 48-49.
[95] Tversky, A., & Kahneman, D. (1973). Availability: A heuristic for judging frequency and probability. Cognitive Psychology, 5, 207–232.
[96] UK Film Council/Stimulating World Research, 2007. A Qualitative Study of Avid Cinema-goers. UK Film Council, London.
[97] Voss, C.A. and Zomerdijk, L. (2007), “Innovation in experiential services and experiential view”, Innovation in Services, Vol. 9, May, pp. 97-134.
[98] Walker, W. R., Skowronski, J. J., & Thompson, C. P. (2003). Life is pleasant—And memory helps to keep it that way! Review of General Psychology, 7, 203–210.
[99] Walker, W. R., Vogl, R. J., & Thompson, C. P. (1997). Autobiographical memory: Unpleasantness fades faster than pleasantness over time. Applied Cognitive Psychology, 11, 399–413.
[100] Williams, T.G. 1982. Consumer Behavior Fundamental and Strategies. St. Paul Minn: West Publishing Co., pp. 5-6.
[101] Wirtz, D., Kruger, J., Scollon, C. N., & Diener, E. (2003).What to do on spring break? The role of predicted, on-lie, and remembered experience in future choice. Psychological Science, 14, 520–524.
[102] Wohlfeil, M., Whelan, S., (2008). Confessions of a Movie-Fan: Introspection into the Experiential Consumption of ‘‘Pride & Prejudice’’. European Advances in Consumer Research 8, 137–143.
[103] 李憶雯,2005,體驗行銷觀點下之文化消費行為: 以台灣地區博物館大型特展為例,國立台灣大學國際企業學研究所碩士論文。
[104] 汪玉盆,2000,由經驗主義探討收藏行為對消費價值、社會體系及延伸現象的影響─以台中地區石頭收藏者為例,東海大學管理研究所碩士論文。
[105] 陳冠宇,2008,電影觀賞前的涉入程度在消費情緒顧客滿意度與口碑傳播影響的干擾效果,國立中央大學企業管理研究所碩士論文
[106] 黃靜瑜,2005,收藏型贈品之象徵意義及消費價值對收藏行為影響之研究,國立交通大學管理科學所碩士論文
[107] 榮泰生,2006,SPSS與研究方法,五南出版社。
[108] 魏伊苹,2007,膠囊玩具消費體驗與價值之研究,國立政治大學國際經營與貿易所碩士論文
[109] “Harry Potter and the Endless Cash Saga,” www.news.sky.com, 7 July 2011; “The Harry Potter Economy,” The Economist, 17 December 2009; Susan Gunelius, “The Marketing Magic Behind Harry Potter,” Entrepreneur, 22 November 2010; Beth Snyder Bulik, “Harry Potter: The $15 Billion Man,” Advertising Age, 16 July 2007; “Harry Potter Casts the Superpowerful Moneymaking Spell,” Entertainment Weekly, December 23/30, 2011, 26.
參考網站
[1] “MPAA stops disclosing average costs of making and marketing movies,” http://articles.latimes.com/2009/apr/01/business/fi-cotown-mpaa1 (accessed 14/01/2015)
[2] “Box office, admissions rise in 2006,” http://variety.com/2007/film/news/box-office-admissions-rise-in-2006-1117960597/ (accessed 14/01/2015)
[3] http://www.imdb.com/genre/
[4] 侏儸紀世界創新片首映全球票房紀錄http://www.cna.com.tw/news/firstnews/201506150008-1.aspx
(accessed 15/06/2015)
[5] Box Offcie Mojo (accessed 15/06/2015)
http://www.boxofficemojo.com/ |