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https://nccur.lib.nccu.edu.tw/handle/140.119/76208
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| Title: | 商務旅館營運企劃書：以資訊系統建立顧客體驗與營運效率
Business Plan for Hotel: Creating Customer Experiences and Management Efficiency by Information System |
| Authors: | 陳鈺琪
Jiravanichkul, Kamoltip |
| Contributors: | 鄭至甫
Jeng, Don Jyh Fu
陳鈺琪
Jiravanichkul, Kamoltip |
| Keywords: | 商務旅館
商務旅客
地點
資訊系統
QR code
Business Hotel
Business Travelers
Location
IT Management System
QR code |
| Date: | 2014 |
| Issue Date: | 2015-07-01 14:50:46 (UTC+8) |
| Abstract: | 商務旅館營運企劃書：以資訊系統建立顧客體驗與營運效率
This business plan is about a privately run business hotel in Bangkok city, which is near the BITEC exhibition center area. It includes hotel summary, market analysis, strategy and implementation summary, and financial plan analysis. It is explicit that there has been a continual growth in the number of travelers coming to Thailand, and the trend is also happening to the number of businessmen, especially in Bangkok. Together with the beginning of free-trade economic community, Asean Economic Community (ACE), there will be a great potential for the demand of accommodations to grow. To start a business hotel in this industry at early stage is a great decision. With the special features of hotel guest rooms and amenities and hotel booking management system at a reasonable charge, we will target customers with lower level budget and break the existing luxury style business hotels in the Bangkok areas.
Our value propositions are the outstanding IT management system to facilitate the business operation, and the strategic location which will create great experience and form long-term relationship with customers. |
| Reference: | - Business Travelers and Their Needs. Retrieved March 9, 2015, from World hotel marketing website, http://www.worldhotelmarketing.com/blog/business-travellers-and-their-needs/
- Matt Alderton. (2013, April 3). Economy has changed business travel behavior, survey shows. Retrieved from www.successfulmeetings.com//news/research-and-white-papers/economy-has-changed-business-travel-behavior,-survey-shows/
- Number of visitor. Retrieved May 28, 2015, from Tourism Authority of Thailand Intelligence Center website, http://intelligencecenter.tat.or.th:8080/apex/f?p=1:22:0::NO:::
- The profile of arrival travelers categorized by purposes of travelling. Retrieved March 22, 2015, from Tourism Authority of Thailand Intelligence Center website, http://intelligencecenter.tat.or.th:8080/apex/f?p=1:7:0::NO:::http://intelligencecenter.tat.or.th:8080/apex/f?p=1:7:0::NO:::
- iHotel Marketer. (2012, June 28). Categorized the purpose of business trip. Retrieved from http://www.ihotelmarketer.com/index.php?option=com_k2&view=item&id=184:business-market
- The Traveler’s Road to Decision, Google and Ipsos MediaCT. (July 2012). How Travelers Use Online Sources for Travel Decision-Making. Retrieved from http://fredericgonzalo.com/en/ 2012/09/11/how-travelers-use-online-sources-for-travel-decision-making/
- 10 Best Business Hotels in Bangkok. Retrieved March 22, 2015, from bangkok.com website, http://www.bangkok.com/business-hotels.htm#promo
- Choose your luxury hotel in Bangkok near BITEC. Retrieved 2015 March, 15, from Bangkok International Trade & Exhibition Centre website, http://www.bitec.co.th/hotel-app.php
- American Society of Heating, Refrigerating and Air-Conditioning Engineers, Inc. (2003). Ventilation for Acceptable Indoor Air Quality. Retrieved from https://www.ashrae.org/standards-research--technology/standards-interpretations/interpretations-for-standard-62-2001
- Lancaster G. and Massingham, L. (1988) Essentials of Marketing. Maidenhead, Berkshire, England. McGraw-Hill.
- Smith, W. R. (1956). Product differentiation and market segmentation as alternative marketing strategies. Journal of Marketing. |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
102933053
103 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G1029330533 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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Files in This Item:
| File |
Size | Format | |
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| 053301.pdf | 3373Kb | Adobe PDF2 | 424 | View/Open |
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