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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/76199


    Title: 有機餐食配送公司之商業計畫
    Business Plan for an Organic Diet Delivery Company
    Authors: 葛玉芬
    Peralta, Vivian
    Contributors: 郭維裕
    Kuo, George
    葛玉芬
    Peralta, Vivian
    Keywords: 有機餐食
    餐食配送
    過重
    Organic Food
    Diet Delivery
    Overweight
    Date: 2014
    Issue Date: 2015-07-01 14:48:58 (UTC+8)
    Abstract: 有機餐食配送公司之商業計畫
    The Organic Food Industry worldwide is at its growing stage, farmers already discovered the advantages of becoming certified organic producers and consumers are starting to value the importance of consuming organically produced food. In Honduras, the industry is still at its embryonic stage since few farmers are able to invest time and money to obtain certification and demand is still low due to the lack of knowledge of a large number of consumers. However, there is opportunity to introduce the organic food consumption trend in Honduras which could help fight nutrition problems, such as overweight and obesity, which affect certain segments of the population.
    In order to analyze the feasibility of the organic diet delivery company this document presents data of the organic food market worldwide as well as information of the organic food supply and demand in Honduras. Healthy Diet Company is introduced and a business strategy is developed in order to enhance the strengths and work on fighting possible threats in that industry. A marketing strategy is also presented to ensure the correct introduction of the organic food diets to the target market to make the business successful. Finally, the Business model of the Organic diet delivery company is presented which provides the key factors needed for its success.
    Reference: • Bermudez OI, T. K. (2003). Trends in dietary patterns of Latin American populations. Cad Saude Publica, 19 Suppl 1:S87–99.
    • Biolatina. (04 de 2015). Biolatina Certificadora. Obtenido de http://www.biolatina.com/doc_bl/140801listados/HON-AB2-CEE-311214.pdf
    • Dimitri, C., & Oberholtzer, L. (2009). Marketing U.S. Organic Foods: Recent Trends From Farms to Consumers. Economic Research Service .
    • Honduras Central Bank. (04 de 2015). Banco Central de Honduras. Obtenido de http://www.bch.hn/
    • INE. (2013). XLIV Encuesta Permanente de Hogares de Propósitos Múltiples.
    • Larson Duyff, R. (2012). American Dietetic Association Complete Food and Nutrition Guide. New Jersey: John Wiley & Sons Inc. .
    • Leifert, C. (2014). Higher antioxidant and lower cadmium concentrations and lower incidence. British Journal of Nutrition , 1-18.
    • Ortiz Gallardo, G. (s.f.). Development of Organic Vegetables in Honduras. Mesoamerica Agropecuaria S.A.
    • SENASA. (April de 2015). Secretraria de Agricultura y Ganadería. Obtenido de http://www.senasa-sag.gob.hn/departamento-de-agricultura-organica/
    • The World Bank. (2012). Integrated Urban Water Management. Washington: The World Bank.
    • The World Bank. (04 de 2015). Honduras Data. Obtenido de The World Bank : http://data.worldbank.org/country/honduras
    • USDA. (June de 2004). Obtenido de United States Department of Agriculture : http://www.usda.gov/wps/portal/usda/usdahome?parentnav=FAQS_BYTOPIC&FAQ_NAVIGATION_ID=ORGANIC_FQ&FAQ_NAVIGATION_TYPE=FAQS_BYTOPIC&contentid=faqdetail-3.xml&edeployment_action=retrievecontent
    • World Health Organization . (January de 2015). World Health Organization . Obtenido de http://www.who.int/gho/countries/hnd.pdf?ua=1
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    102933047
    103
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0102933047
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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