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    政大機構典藏 > 商學院 > 資訊管理學系 > 會議論文 >  Item 140.119/75831


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    題名: An empirical study of the gratifications of customer resonance on purchase intention
    作者: Shang, Shari S. C.;Sie, Yi Jhen
    尚孝純;謝依臻
    貢獻者: 資管系
    關鍵詞: Behavioral research;Information systems;Purchasing;Resonance;Sales;Customer behavior;Electronic word of mouths;Inter-personal communications;On-line communication;Purchase intention;Self presentations;Use and gratification;User-generated content;Social networking (online)
    日期: 2014-09
    上傳時間: 2015-06-16 15:29:54 (UTC+8)
    摘要: In recent years, social networks have become incredibly popular. Online communities such as Facebook, YouTube, and Flicker offer freely available user-created content that has enabled individuals to express their ideas and communicate their opinions to many people. People can create, modify, discuss, and share on networks. These social networks have gradually become interpersonal communication platforms-away from traditional face-to-face and word-of-mouth interaction toward new forms of online communication referred to as electronic word-of-mouth such as user-generated content. Messages resonate when information is shared among individuals. We want to have a better understanding of the use and gratification that users obtain from social networks when topics resonate with them. The purpose of this study is to investigate what drives people to share or reply to content on social networks while customers` resonance arises and understand the impact of customer resonance on purchase intention in the social networks.
    關聯: 20th Americas Conference on Information Systems, AMCIS 2014, 2014, 20th Americas Conference on Information Systems, AMCIS 2014; Savannah, GA; United States; 7 August 2014 到 9 August 2014; 代碼 106999
    資料類型: conference
    顯示於類別:[資訊管理學系] 會議論文

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