| Reference: | 1. Huber F, Herrmann A and Morgan, R. E. 2011 :"Gaining Competitive Advantage through Customer Value Oriented Management＇
2. Robert B. Woodruff, Sarah F. Gardial 1996, "Know your customer: New Approaches to Customer value and satisfaction, Cambridge, MA; Blackwell＇
3. Anderson, Paul F. and Terry Chambers 1985, "A Reward/Measurement Model OF Organizational Buying Behavior＇ Journal of Marketing
4. Ruyter, Wetzel, Lemminck and Mattsson 1997
5. 李大洪著, 高職院校管理新論, 江蘇大學出版社, 2009.11
6. Normann and Ramirez 1993
7. Zeithaml, Valerie a. (1988), "Customer Perceptions of Price, quality, and Value: A Means-End Model and Synthesis of Evidence,＇Journal of Marketing
8. Wilson D. T., & Jantrania 1994. Understand the value of relationship. Asia- Australia marketing journal, 2, 55-56
9. Sheth, Bruce I. Newman, and Barbara L. Gross, (1991), Consumption values and market Choices: Theory and Applications
10. Woodruff RB.:Journal article 1997 ”Customer Value: the Next Source for competitive”
11. Parasueaman , A, Zeithaml, V.A. & Berry, L.L.(1990), Delivery Quality service: Balancing customer Perceptions and Expectation, New York: The free press, pp 23-25
12. Porter, M.E. & Miller, V.E. ( 1985) “How information Gives your competitive advantage,” Harvard Business Review, July-Aug. pp149-160
13. Kotler, P., Marketing Management: An Asian Perspective, Prentice- Hall, 1996, pp550-551
14. Monroe, Kent B., Pricing: Making Profitable Decisions, New York: McGraw-Hill
15. Sirdeshmukh, Singh and Sabol 2002. “Consumer Trust, Value, and Loyalty in Relational Exchanges, Journal of marketing, 66(1), 15-37
16. Day , G. S. (2000). Management market relationships. Journal of the academy of marketing science, 28(1), 24-30
17. C.K. Prahalad and Gary Hamel: Competing for the future,中譯本«競爭大未來»台灣智庫股份有限公司1995
18. 台灣博碩士論文知識加值系統
19. Chandler, A.D.(1962), “Strategy and Structure”, Cambridge: Harvard University Press.
20. Neil Borden : “Elements of Marketing Mix” 1953
21. Barney, J. , and Hesterly, W. 2010, Strategic Mangement and Competitive
22. 維基文庫中的原始文獻: 史記 孫子 吳起列傳«田忌賽馬策略»
23. 方世榮譯(1999), 行銷學原理第三版, 台北 華泰 , 譯自Philip Kotler
24. Veblen, T. (1899), The Theory of the Leisure Class, New York: Macmillan. Lunt, P. K. and Livingston, S. M. (1992), Mass Consumption and Personal Identity, Open University Press
25. 洪順慶, 2006 台灣品牌競爭力, 天下雜誌股份有限公司
26. Bourdieu : 李孟、李康(譯)(2008) 布赫迪厄社會學面面觀 (台北市 麥田)
27. Christopherf Berry : «奢侈品的概念» 上海世紀出版集團 2005
28. Kapferer, J. , 1998. Why are we seduced by Luxury Brands? Journal of Brand Magagement, pp 44-49
29. Dubois, B. & Laurent, G, 1994 Attitudes toward to concept of luxury: An exploratory analysis. Asia Pacific Advances in Consumer Research, pp 273-278
30. 朱曉輝, 張曉波: 奢侈品營銷«稀缺性的管理»
31. 德國作家 沃爾岡 拉茨勒 : 奢侈帶來富足
32. Nueno J.L. and John A Quelch(1998) : “The mass marketing of luxury”, Business Horizons, Vol. 41 No. 6, pp 61-69
33. Michael J Silverstein and Neil Fiske 等著, 陳正芬譯, 2004: «奢華正在流行»。台北:商智文化
34. Zithaml, V. A. (1981), “How Consumer Evaluation Process Differ Between Goods and Services,” Marketing of Services, 9(1), p25-32
35. 宏達國際電子股份有限公司http: //www.htc.com
36. Otterbox http://www.otterbox.com
37. Tech 21 https://tech21.com
38. Big5.icandata.com 2013-2018手機配件市場分析
39. www.reports.tw/report/85280.html 2009-2014中國手機配件市場分析
40. 電子時報, http;//www.digitimes,com.tw/
41. 公開資訊觀測站, http://mops.tse.com.tw/
42. 拓樸產業研究所, http://www.topology.com.tw/
43. 賽迪網 2014 : http://www.ccidnet.com/zt/
44. 周鑫 2011 «手機應該這樣賣» : http://baike.baidu.com/view/852201.htm |
