政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/75190
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113648/144635 (79%)
造访人次 : 51620264      在线人数 : 554
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    政大機構典藏 > 商學院 > 資訊管理學系 > 會議論文 >  Item 140.119/75190


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/75190


    题名: Hawk-dove game based interactive design to manage customer expectation
    作者: Hsieh, Y.-H.;Yuan, Soe-Tsyr;Liou, S.-J.
    苑守慈
    贡献者: 資管系
    关键词: Customer expectation;Customer experience;Dynamic interaction;Hawk-dove game;High quality;Interaction design;Interactive design;Mechanism model;Oligopoly;Oligopoly market;Service experience;Service provider;Stable state;Competition;Design;Information management;Information systems;Profitability;Sales;Customer satisfaction
    日期: 2010
    上传时间: 2015-05-20 16:23:33 (UTC+8)
    摘要: In the era of experience economy, how best to deliver memorable and exciting customer experiences has become a key issue for service providers, and customers can involve themselves in service experience delivery by actively deciding appropriate services rather than passively accepting existing ones. However, service providers frequently consider profit and cost first despite knowing that high-quality service can maximize satisfaction. A dilemma emerges particularly in the oligopoly market. Oligopoly service providers generally have no need to expend additional efforts and costs in attracting customers, and thus are considered a value-bounded context for customers in which providers only provide customers with existing services and restricted values. Accordingly, this study devises an interaction design mechanism to assist oligopoly service providers in effectively managing customer expectations within the dynamic interactions even in value-bounded contexts. The proposed mechanism models this interaction design problem as a series of Hawk-Dove games toward an evolutionary stable state. The simulation results suggest that oligopoly service providers should change their original mindset and design the interactions to manage customer expectations within the service experience delivery to not only achieve high satisfaction and profit but also engage customers to co-create the values.
    關聯: PACIS 2010 - 14th Pacific Asia Conference on Information Systems
    数据类型: conference
    显示于类别:[資訊管理學系] 會議論文

    文件中的档案:

    档案 大小格式浏览次数
    index.html0KbHTML21046检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈