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    题名: 電腦及週邊設備代工廠之綠色發展策略－以W公司為例
    Computer and peripheral equipment development strategy foundries - Taking W`s case
    作者: 劉美蘭
    Liu, Mei Lan
    贡献者: 郭炳伸
    Kuo, Biing Shen
    劉美蘭
    Liu, Mei Lan
    关键词: 價值鏈
    供應鏈
    資源基礎
    綠色供應鏈
    逆物流
    環保回收
    再生塑膠粒
    value chain
    supply chain
    resource base
    green supply chain
    reverse logistics
    recycling
    recycled plastic pellets
    日期: 2013
    上传时间: 2015-04-01 10:09:20 (UTC+8)
    摘要: 本研究以ICT產業經營之現況為背景，研究產業所面臨的瓶頸與競爭問題，並以個案公司緯創資通(Wistron Corporation)做為研究對象，就企業的成長與轉型的策略，分析個案公司的核心資源與競爭優勢、內在條件與外在環境之優劣勢。來探討如何從既有的價值鏈加值型的活動，擴展逆物流及開發環保回收新事業，此經營路線與經營策略，有別於其他同業的發展，具非典型之研究價值。
    本論文以SWOT分析個案W公司價值鏈發展之現況，探究產業區隔化的優劣勢；以五力分析評估導入新產業後的整體效益及預期發展，並專注於價值鏈及供應鏈資源整合後所衍生出的產值，如逆物流事業、綠能回收產業，結合當前的環境後，拓展新事業的有利情勢；並以歐盟的3R作為發展綠色供應鏈的主軸，對個案公司的新價值主張，以實際發生之案例，驗證此策略的關鍵成功因素，並闡述未來可能的修正與建議作為。
    In this research, based on the current management status of ICT industry, examines the obstacles and competitiveness that the industry is facing, and takes Wistron Corporation as a case study that focuses on business growth and enterprise transformation strategies, to analyse the core values and competitive advantages, including the strengths/weakness of its internal conditions and external environment, and explore how Wistron Corporation expands business from existing value chain of value-added activities to reverse logistics and recycling business, which is unlike others in the industry and with the value of atypical research.
    The thesis, by SWOT analysis, analyses the current development status of the value chain in W company and the advantages and disadvantages of industry segmentation. Through porter five forces analysis to evaluate the overall efficiency and expected development when new industry being introduced, and focus on the output value when value chain and supply chain being integrated, such as reverse logistics and green recycling industries which expand the favorable situation of the new business under the current environment. And to spindle with EU’s 3R to develop the green supply chain, Wistron Corporation proves the key success factors, by actual cases for the new proposition of the value, and elaborates the possible amendments and recommendations in the future.
    參考文獻: 一、中文部分
    1.司徒達賢（2011），（策略管理新論），智勝出版。
    2.于卓民，李吉仁及陳厚銘（2007），「邁向企業與管理研究的永續成長-台灣企業與國際競爭力-專刊引介」，（台大管理論叢），第十八卷第一期，5-20。英文部分。

    二、英文部分
    1.Porter, M. (1979), “How competitive forces shape strategy,”Harvard Business Review.
    2.Porter, M. (1990), The competitive advantage of nations, New York: Free Press.
    3.T. and Teng, B. S. (2000), “A resource-based theory of strategic alliances,” Journal of Management, 26(1), 31-36.
    4.Eisenhardt, K. and Martin, J. (2000), “Dynamic Capabilities: What are they?” Strategic Management Journal, 21(special issue), 1105-1121.
    5.Eisenhardt, K.(1989), “Building theories from case study research,” Acadamy of Management Review, 14, 532-550.
    6.Grant, R. M. (1991), “The resource-based theory of competitive advantage：Implication for strategy formulation,” California Management Review, 114-133.
    7.Gulati, R., Nohria, N. and Zaheer, A. (2000), “Strategic networks,” Strategic Management Journal, 21(3), 203-215.
    8.Hamel, G. and Heene, C. (1994), The concept of core competence, New York: Wiley, Chichester.
    9.Prahalad, C. K. and G. Hamel (1990), “The core competence of the corporation,” Harvard Business Review, 68(3), 79-91.
    10.Wernerfelt, B. (1984), “A resource-based view of the firm,” Strategic Management Journal, 5, 171-180.
    11.Kay, J. (1993), The foundations of corporate success, London : Oxford University Press.
    描述: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    101932046
    102
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0101932046
    数据类型: thesis
    显示于类别:[經營管理碩士學程EMBA] 學位論文

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