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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/74284


    Title: 製造業服務化之研究- 以某汽機車零件業為例
    THE STUDY ON SERVITIZATION OF MANUFACTURING - A CASE STUDY OF AN AUTO-PART COMPANY
    Authors: 游義原
    Yu, Antonio
    Contributors: 季延平
    Chi, Yen Ping
    游義原
    Yu, Antonio
    Keywords: 製造業服務化
    SWOT分析
    產業鏈分析
    汽機車零件業
    Manufacturing Servitization
    SWOT
    Supply Chain
    Auto Part
    Date: 2014
    Issue Date: 2015-04-01 10:08:55 (UTC+8)
    Abstract: 台灣製造業藉著充沛勞動力及低成本，在60~70年代獲得蓬勃的發展，但從80年代開始多數企業感受到強烈的成本上漲及缺工、環保等壓力，開始選擇到成本較低的國家設廠或整廠外移，重新到異地去複製台灣的成功經驗。但是近年來，這些外移的企業在當地又開始遭遇到上述相同問題。本研究以勞力密集的汽機車零件業為個案研究對象，試圖提供這些外移企業一種提高企業附加價值及強化差異化競爭的轉型對策。

    本研究從製造業服務化的策略切入，闡述現階段製造業服務化的背景動因及文獻上的研究成果，歸納出製造業服務化的五種模式，並針對每種模式舉出數家國外的典範企業，及針對台灣兩家上市企業，描述其製造服務化的具體內容。

    本研究分析產業價值鏈及微笑曲線裡各活動的價值含量，及隨時間演變，各活動的價值變化。傳統價值鏈理論中關於價值活動和競爭優勢來源及組成的闡述是OEM企業（生產性製造）存在的理論基礎，個案公司就是屬於OEM企業，而OEM企業在產業價值鏈上的地位(低附加價值和利潤)也是導致其轉型升級的根本原因。

    最後基於個案分析及競爭同業比較，並深入產業價值鏈的各項活動解析，及探究個案公司關於客戶期待的訪談記錄，最後構建出五項製造服務化的方向，這些方向也可以提供給其他類型製造業作轉型參考。
    Reference: 中文參考文獻
    1. 王春芝，Heiko Gebauer．製造業企業服務業務擴展及其認知因素研究[J]．中國管理科學，2006，14(2)：69-75
    2. 孔翰甯，張維迎，奧赫貝．2010商業模式—企業競爭優勢的創新驅動力[M】．機械工業出版社，2008
    3. 余建形,徐維祥,樓杏丹.微笑曲線和高技術產業發展[J].經濟問題探索, 2005 (9):86-88
    4. 李剛，孫林岩，李健．服務型製造的起源、概念和價值創造機理[J]．科技進步與對策，2009，26(13)：68-72
    5. 周國華，王岩岩．服務型製造模式研究[J]．技術經濟，2009，28(2)：38-40
    6. 施振榮,林文玲.再造宏基:開創、成長與挑戰[M].北京:中信出版社,2005: 296 -308
    7. 孫林岩，高傑，朱春燕等．服務型製造：新型的產品模式與製造範式[J]．中國機械工程，2008，19(21)：2600-2608
    8. 程巧蓮，田也壯．製造企業服務功能演變與實現路徑研究[j]．科研管理，2008，29(6)：59-73
    9. 齊二石，石學剛，李曉梅．現代製造服務業研究綜述．工業工程，2010， 13(5)： 1-7
    10. 顧建新，祁國寧．知識型製造業：中國製造企業如何贏得知識經濟時代的挑戰[M]．北京：國防工業出版社，2000
    11. 龔仰軍．從製造商到製造服務商論部分製造廠商的市場功能再定位[J]．上海管理科學，2004，(6)：24-25



    英文參考文獻
    1. AEGIS．Service Enhanced Manufacturing in the Building and Construction Product System，Draft Report[R]，Project 4，Sydney：University of Western Sydney Macarthur．1999
    2. Andy Neely．Exploring the financial consequences of the servitization of manufacturing．Operations Management Research，Volume 1，Number 2，December,2008
    3. Andy Neely．The servitization of manufacturing：an analysis of global trends．The 14the European Operations Management Association Conference，Ankara，Turkey,2009
    4. Baines，T．S．，Lightfoot，H．W．，Evans，S．，et a1．State-of the-art in product-service systems．Proc．IMechE Part B：J．Engineering Manufacture，V01．221，1543-1522
    5. Berger S，Lester R．Made by Hong Kong【M】．Oxford：Oxford University Press，1997
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    8. Goedkoop，M．，van Halen，C．，Te Riele，H．and Rommens，P．Product Service Systems：Ecological and Economic Basics，The Hague，1999 [71] Manzini，E．and Verzzoli，Z．Product-Service Systems and Sustainability．United Nations Environment Programme，2002
    9. Guangjie Ren and Mike Gregory，Servitization in manufacturing companies，Invited talk at Cranfield product-service systems seminar, Cranfield University,7 November 2007
    10. Hockers,K. and Weaver,N．Towards a Theory of Sustainable Product Service Systems，INSEAD—CMER Research Workshop on Sustainable Product Service Systems，2002
    11. KaPlinsky, R, &Morris, M. The Globalisation of Produet Markets and Immiserising Growth: Lessons From the South African Furnitureh industry[J].World Development , 2002, 30(7):1159-1177
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    14. Mont，O．，Product-Service Systems：Panacea or Myth【D】．Doctoral Dissertation．Lund University，2004
    15. Mont，O．and Plepys，A．，Customer Satisfaction：Review of Literature and Application to the Product-Service Systems．International Institute for Industrial Environmental Economics，Lund University，2003
    16. Morelli，N．Designing Product／Service Systems：A Methodological Exploration．Design，2002(1 8)．3-17
    17. Pappas N，Sheehan P．The New Manufacturing：Linkages Between Production and Services Activities，Working for the Future：Technology and Employment in the Global Knowledge Economy[M]．Melbourne：Victoria University Press，l998
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    21. Szalavetz A．Tertiarization of Manufacturing Industry in the New Economy：Experiences in Hungarian Companies[D]．Budapest：Hungarian Academy of Sciences Working Papers，No．1 34，March，2003
    22. T．S．Baines，H．W．Lightfoot，O．Benedettini and J．M．Kay．The servitization of manufacturing：A review of literature and reflection on future challenges．Journal of Manufacturing Technology Management，2009，5(20)，PP．547-565
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    25. Wise，R．and Baumgartner, P．(1 999)，“Go downstream：the new profit impemtive in manufacturing”，Harvard Business Review, September /October, 133-141
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    100932417
    103
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0100932417
    Data Type: thesis
    Appears in Collections:[Executive Master of Business Administration] Theses

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