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    Title: 以維興公司為例探討美國新創公司的技術仲介服務
    Authors: 王維漢
    Wang, Timothy
    Contributors: 吳豐祥
    王維漢
    Wang, Timothy
    Keywords: 技術仲介
    開放式創新
    新創公司
    技術與市場的不確定性
    Technology Broker
    Open Innovation
    Startup
    Technology Uncertainty
    Date: 2010
    Issue Date: 2015-04-01 10:08:38 (UTC+8)
    Abstract: 絕大多數在台灣的企業屬於年輕的中小企業，他們所熟知的商業模式是生產代工，並無技術與市場的不確定性問題。如何從生產代工的商業模式跳躍到美國新創公司的知識經濟模式實在是一個對雙方都是很大的挑戰。由於雙方的不對稱性太大有必要讓其它人界入並彌補中間落差。開放式創新中需要技術仲介聯結買方與賣方。而技術仲介則是辦識(破壞式)創新機會的來源之一。在維興國際公司目前所專注的四個不同技術中，同時包括B2B及B2C的產品領域。但無論是B2B及B2C，市場拉力與技術推力在技術仲介的領域中均同樣必須受到重視。
    本研究由相關文獻探討，推展出以(買方)目標工業的選擇與管理、(賣方)管理並降低市場的不確定性、技術仲介的需求缺口三構面的研究架構來探討技術仲介業在美國新創公司的技術仲介服務活動的關鍵因素與管理項目。本研究採用個案研究法深入訪談個案公司的高階主管以了解其新創過程的實務作為。由個案分析與研究發現得出研究結論如下：
    結論一：成功的技術仲介業對技術賣方的選擇與管理應考慮(1)新創公司生態(2)新創公司的動態管理(3)新創公司的選擇(4)新創公司的管理。
    結論二：成功的技術仲介業對技術買方的管理應考慮到(1)社會氛圍與使用者的認知(2)使用者的吸收能力(3)創新與使用(4)降低技術與市場的不確定性。
    結論三：技術仲介的成功因素包括(1)技術仲介的加值能耐(2)技術仲介的承諾(3)專利/技術加值增加原供應商的仰賴(4)經營策略的創新與新事業開發。
    結論四：技術仲介屬於知識管理的一環，在開放式創新中需要技術仲介聯結買方與賣方。而技術仲介則是辦識(破壞式)創新機會的來源之一。
    結論五：台灣目前的技術服務業的主導者是以工研院技轉中心為主要的供需中心，輔以少數私人的智財買賣。
    結論六：全世界都在鼓勵創新，國家的競爭力表現於創新與創業教育的養成。
    Most companies in Taiwan are belong to young SMEs, their business model is known for everybody and mainly the foundry model, there is no technology and market uncertainties. It is indeed a great challenge from the production foundry jumping into the knowledge based US startups. Since the dissymmetry from both sides are huge there exist a need for others to bridge the gap. Technology broker links buyer and seller in the area of open innovation. It is also one of the sources of innovation opportunities. WH International currently focused on four different technologies, including both B2B and B2C products. But whether it is B2B and B2C, market pull and technology push in the field of technology brokers are also to be taken seriously.

    From the related literatures survey, based on a technology transfer company, this study is to promote the technology sales (the seller) and management of technology uncertainty, to help (the seller) to manage and reduce market uncertainty, to meet market demands of the technology broker, and compose the three dimensions of framework: the seller, the buyer and the broker. This research adopts case study method to analyze the practice of the case company. The research results are as below.

    1. The selection factors of a successful technology broker facing technology vendor should consider (1) ecosystem of start ups (2) the dynamic management of start ups (3) the choice of start ups (4) the management of start ups.

    2. The management of technology buyers from a successful broker should take into consideration of(1) the user`s cognitive and social atmosphere (2) the absorptive capacity of users (3) innovation and the diffusion (4) reduce uncertainty of market.

    3. The successful factors for technology broker include (1) the value-added capability (2) the commitment to technology (3) patents / technology development to increase value-added services to suppliers (4) innovation of business strategy and new business development.

    4. Technical brokering is a part of knowledge management. Technology broker links buyers and sellers in open innovation while it is also one of the sources of innovation opportunities.

    5. Technology Transfer Center of the ITRI is the clear leader of technology services industry in Taiwan. There also existed some small private firms that handled intellectual property transactions.

    6. Innovation is encouraged worldwide and national competition is reflected in the cultivation of innovation and entrepreneurship education.
    Reference: 一、中文部份

    1. 王維漢(2008)，「美國新創公司的商業模式」，工業材料，
    　 八月號
    2. 王維漢(2008)，「塑膠工業的新契機」，工業材料，九月號
    3. 王維漢(2008)，「美國新創公司的技術商品化服務業」，工業
    材料，十一月號
    4. 王維漢(2009)，「整廠輸出」，科技與人文課程，期中報告
    5. 王維漢(2009)，「Ziegler-Natta催化劑世界授權案」，化工資訊
    與商情，七月號
    6. 王維漢(2009)，「有機電子產業的回顧與展望」，化工資訊與商
    情，十月號
    7. 王維漢(2010)，「談軟性電子業的商機」，投稿中，
    8. 印刷電子展www.printedelectronics.com
    9. 技術移轉實物指南，2.1版，AUTM
    10. 周延鵬(2010)，智慧財產獲利聖經，天下出版
    11. 吳翰中與吳琍璇譯(2010)，美學CEO，謬思出版
    12. 袁建中編(2006)，科技管理，雙葉書廊
    13. 劉仁傑(1997)，重建台灣產業競爭力，遠流出版，
    14. 維興國際公司網頁，www.whinternational.com.tw
    15. 台灣立體電路公司網頁，www.3dcircuit.com.tw
    16. 艾恩托普公司網頁，www.iontop.com.tw
    17. 政大智財所網頁，www. nccu.edu.tw/iip
    18. 台灣技術經理人協會網頁，www.twtm.org.tw


    二、英文部份

    1. Aalbers, R., Dolfsma, W. and Koppius, O. (2004),　“On and Off the Beaten Path: How Individuals Broker Knowledge Through Formal and Informal Networks”, ERIM Report Series in Management, ESR-2004-066 (技術仲介的種類)
    2. Astrid, Szogs, Cristina, Chaminade, & Ruzana, Azatyan 　
    　　(2008),“Building Absorptive Capacity in Less Developed
    　　Countries, The case of Tanzania”, CIRCLE Electronic Working
    　　Paper Series paper # 2008/05 (吸收能力)
    3. Bellone, F. (2007), “IT adoption, industrial structure and
    　　agglomeration economics”, in J. Surinach, R. Moreno and E. Vaya
    　　Ed., Knowledge Externalities, Innovation Clusters and Regional
    　　Development, Chapter 4, Edward Elgar, Cheltenham, UK (IT支援)
    4. Biedermann, Almut von (2004), “U.S. Excellence in New Venture
    　　Creation: What Technology Transfer Means in the Early 21st
    　　Century”
    5. Chesbrough, H. W. (2003), A Better Way To Innovate, HBR, July 　　
    　　(開放式創新)
    6. Chesbrough, H. W. (2007), Open Business Models, Harvard
    　　Business School Press, P. 254 (開放式創新模式)
    7. Chesbrough, H. W. and Garman, A. R. (2009), How Open
    　　Innovation Can Help You Cope in Lean Times, HBR, December
    8. 　Christensen, C.M. and Overdorf, M. (2000), Meeting the 　
    　　Challenges of Disruptive Change, HBR, Mar. (顛覆危機)
    9. 　Christensen, C.M. and Reynold, M. E. (2003), The Innovator’s
    　　Solution, Harvard University Press, (創新者的解答)
    10. Christensen, C.M. (2007), The Innovator’s Dilemma, Harvard
    University Press, (創新的兩難)
    11. Coke, P. (2007), “Theorizing regional knowledge capabilities:
    economic geography under open innovation” in J. Surinach, R. Moreno and E. Vaya (Ed.), Knowledge Externalities, Innovation Clusters and Regional Development, Chapter 4, Edward Elgar, Cheltenham, UK (開放式創新與技術群聚的相關性)
    12. Pink, D.H. (2005), A Whole New Mind, Penguin group, (查修
    傑譯，”未來在等待的人才”，大塊文化，2006)
    13. Murray, D. K. (2009), Borrowing Brilliance: The Six Steps to
    Business Innovation by Building on the Ideas of Others, Gotham (林麗冠譯：借用創意你最快出人頭地，大是文化，2010)
    14. Day, G. S. (2007)；Is it Real? Can We Win? Is it Worth Doing? Managing Risk and Reward in an Innovation Portfolio? (管理創新風險)
    15. Devinney, T. (2004),”the Client-Consultant Interaction in
    Professional Business Firms: Outline of the Imperative Model and Implications for Consulting”, U. of New South Wales, Australia (顧問公司：客戶與顧問之間的互動)
    16. Dons, H. J. M. and Bino, R. J. (2008), chapter 1,”Innovation and
    knowledge transfer in the Dutch horticulture system”, in
    Pathways to High tech Valleys and Research Triangles:
    Innovative Entrepreneurship, Knowledge Transfer and Cluster formation in Europe and USA, Springer (創新與知識移轉)
    17. Hiltzik, M. (1999), Dealers of Lighting, A Harper Business Book
    18. von Hippel, E. (2005), Democratizing Innovation, MIT Press
    19. Geim and Novoselov (2004), Science 306, 666-669
    20. Gilbert, C. G. and Eyring, M. J. (2010), Beating the Odds When
    You Launch a New Venture, HBR, May (創業問題)
    21. Hansen, M. T. and Birkinshaw, J. (2007), The Innovation Value
    Chain, HBR, June (開放式創新價值鏈)
    22. Hargadon, A. B. (1998), Firms as Knowledge Brokers: Lessons in
    Pursuing Continuous Innovation, California Management Review, 40 (3): 209–227 (技術仲介服務業)
    23. Hargadon, A. B. (1998), the Best Practices of Technology Brokers,
    HBS, August (技術仲介最佳案例)
    24. Hulsink, W. and Dons, H. J. M. (2008), chapter 1:”Venturing and
    Clustering in Agri-food and High Technology Hot Spots”, in
    Pathways to High tech Valleys and Research Triangles: Innovative
    Entrepreneurship, Knowledge Transfer and Cluster formation in
    Europe and USA, Springer (技術群聚)
    25. Huysman, M. and Wulf, V. (2004), IT to Support
    Knowledge Sharing in Communities, Toward a Social Capital
    Analysis, Journal on Information Technology (IT支援)
    26. Jacksom-Bowers, E., Kalucy, L. and McIntyre, E. (2006), Towards
    Better Policy and Practice in Primary Healthcare, Primary
    Healthcare Research & Information Service, Focus On, Issue 4 (知
    識/技術仲介的議題)
    27. Jevenaker, B.H. (2002), Strategic Acting as Stage Setting: the
    Case of Industrial Design, Norwegian School of Management,
    discussion paper ISSN: 0807-3406 (工業設計)
    28. Kraaijenbrink, J. (2004), Toward a Conditional Design Theory for
    Electronic Knowledge Broker, Ph.D Thesis, U. of Twente,
    Netherlands (e-仲介)
    29. Krugman (1995), Development, Geography and Economic Theory,
    Cambridge, MIT Press (區域技術群聚的動態研發優勢能力)
    30. Lehner, M. (2007), in Knowledge Externalities, Innovation Clusters
    and Regional Development, Chapter 2, Edward Elgar, Cheltenham,
    UK
    31. Levina, N. and Emmanuelle, V. (2005), The Emergence of
    Boundary Spanning Competence in Practice: Implications for
    Information System’ Implementation and Use
    32. Martin, H. (2007), Polymers, Patents, Profits, Wiley-VCH (專
    利授權)
    33. Me Milford, L. Dutcher, D. and Barker, T. (2008), Climate
    Choreography, in Innovation in Finance, Technology, & Policy,
    Clean Energy Group,
    34. MIT Open Course: Technology Management, Fall 2008
    35. Moggridge, B. (2007), Designing Interactions, MIT Press (關鍵設計報告)
    36. Nambisan, S. and Sawhney, M. (2007), Global Brain, Wharton
    School Publishing, (全球智匯)
    37. Nambisan, S. and Sawhney, M. (2007), A Buyer’s Guide to the
    Innovation Bazaar, HBR, June (創新購買者指南)
    38. Navis, C., Gltnn, M.A. and Hargadon, A. (2003), Chapter 13, Stayed
    Tuned: knowledge brokering via inter-firm collaborative in satellite radio (政府政策)
    39. Ofek, E. and Sarvary, M. (2002), Knowledge Exchange and
    Knowledge Creation: Should the Emphasis Shift in a competitive
    Environment ? INSEAD, France (顧問公司的知識管理系統: 知
    識交換 vs 知識創造)
    40. Ozgur, E. and Leifer, L. (2003), Facilitating Product Development
    Knowledge Acquisition: Interaction Between the Expert and the
    team, Int. J. Engng. Ed. 19 (1), 142-152 (產品開發團隊)
    41. Pisano, G. P. and Smith, W.C. (2009), Restoring American
    Competitiveness, HBR, July-August (重建美國產業競爭力)
    42. Peter Thiel and Blake Masters (2014), “Zero to one : notes on
    startups, or how to build for the future”, The Gernert Company
    (破壞式創新&創業)
    43. Potter, S. (2007), Technology Broker-a New Profession？
    Strategic Management of Intellectual Property, May 31-June 1st (技
    術仲介-新職業?)
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    代，2010)
    45. Rerup, Claus (2002), Knowledge gaps, Brokering and Learned
    Ignorance: the Novo Way of Management, on 3rd EU Conference
    on Organizational Knowledge, Learning and Capabilities, Greece,
    5-6, April (組織的效率性) (己學習的忽略)
    46. Richard, K. and Lockwood, G. (2010), Superconnection: The
    Power of Networks and the Strength of Weak Links, Felicity Bryan
    Ltd (張美惠譯，超級關係，時報文化)
    47. Rogers, E. M. (1962), Diffusion of Innovations, Glencoe: Free
    Press. (創新使用)
    48. Schilling, M. A. (2006), Strategic Management of Technological
    Innovation, 2nd ed., McGraw Hill (創新策略管理)
    49. Sousa, M. (2008), Open innovation models and the role of
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    Wiley
    51. Verona, G., Prandelli, E., Sawhney, M. (2004), Towards Virtual
    Knowledge Brokers: An Exploratory Analysis of Customer
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    Management Society Conference in Baltimore (虛擬仲介與吸收能
    力)
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    53. www.konarkatechnology.com
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    55. www.orientechnology.com
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    Innovation Context and Cases in the Nordic Region,
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    Public Intermediary in National System of Open Innovation in
    Response to Technology Typology, National Chia-Tung U. Taiwan
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    63. Zook M.A. (2004), The knowledge brokers: venture capitalists,
    tacit knowledge and regional development, International Journal of
    Urban and Regional Research International Journal of Urban and
    Regional Research, 28 (3): 621–641(技術仲介、創投、區域發展)
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    97932072
    99
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097932072
    Data Type: thesis
    Appears in Collections:[Executive Master of Business Administration] Theses

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