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政大機構典藏 > 商學院 > 國際經營與貿易學系 > 期刊論文 > Item 140.119/74206

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/74206

Title:	The Effect of Management Leadership Style on Marketing Orientation, Service Quality, and Financial Results: A Cross-Cultural Study
Authors:	Chiou, Jyh-Shen;Chang, Tung-Zong 邱志聖
Contributors:	國貿系
Keywords:	Leadership style;market orientation;service quality;cross-cultural study;financial results
Date:	2009
Issue Date:	2015-03-31 11:51:09 (UTC+8)
Abstract:	The significance of customer and market orientation has been closely examined in the marketing and management literature. Recent research has focused on how to assess the antecedents of market orientation and the effect of market orientation on business performance via various mediating and situational variables. The present study investigates the impact of management leadership style on market orientation and collaboration between the management and the employees. Their effects on business performance are also scrutinized. The study was conducted on a sample of managers in Taiwan and the United States. A cross-country comparison yields many interesting findings and important managerial implications, as well as future research directions.
Relation:	Journal: Journal of Global Marketing , vol. 22, no. 2, pp. 95-107
Data Type:	article
DOI 連結:	http://dx.doi.org/10.1080/08911760902767961
DOI:	10.1080/08911760902767961
Appears in Collections:	[國際經營與貿易學系 ] 期刊論文

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