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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/74029


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    題名: A study on audience behavior in the Internet
    作者: Tsai, Ching-Lan;Chou, Shrang-Kuang
    周宣光;蔡清嵐
    貢獻者: 資訊管理系
    日期: 2003-10
    上傳時間: 2015-03-25 14:49:23 (UTC+8)
    摘要: Reports the results of a study to investigate the possible factors why Internet users accept Internet radio. A revised technology acceptance model is proposed to explain why the Internet users accept Internet radio and how user`s acceptance is affected by its features, in particular the Webcast characteristics that include extended function, multi-content, listening autonomy, real-time feedback, and listening convenience. The empirical results from the model significantly explained the behaviour and environment of the usage of Internet radio. Original article in Chinese. (Author abstract - amended)
    關聯: Journal of Library and Information Science (USA/Taiwan),29.2, 90-105
    資料類型: article
    顯示於類別:[資訊管理學系] 期刊論文

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