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    题名: 洋璽藝術創業計畫
    Sello De Agua Art-Art Gallery Business Plan
    作者: 齊始均
    Chelala, Sergio San Sebastian
    贡献者: 張大為
    Chang, David
    齊始均
    Chelala, Sergio San Sebastian
    关键词: 洋璽藝術
    創業計畫
    Sello De Agua Art-Art Gallery
    Business Plan
    日期: 2014
    上传时间: 2015-03-02 10:12:07 (UTC+8)
    摘要: 洋璽藝術創業計畫
    Sello de Agua Art （洋璽藝術) is a startup professional art gallery with the aim to promote Latin American art in Taiwan and China. The company chose Taiwan’s art market as a prime location for launch given its mature state with a size valued second in Asia, behind the art market of Mainland China. Being launched in Taiwan brings abundant opportunities and strategic advantages to reach Taiwanese collectors as well as other Asian art collectors such as Chinese,Japanese, Hongkonese and westerners living in Asia.
    In this growth, foreign artists (referring to those located outside Asia) are playing an important role because local and international dealers are promoting them to differentiate themselves in the eyes of Taiwanese and Asian collectors. This trend is sustained in creating an ability to serve changing demands of art based on the increasing number of emerging art collectors more open to western values and western ideas.
    In this process, it stands out that Latin American artists are specially under-represented in the market. This does not reflect the general trend of Latin America art as it continues receiving gain in reputation and collection within the international art community. With its increased standing and the stage of the art market in Taiwan, introducing Latin American Art will happen in the middle to long run, which will not only allow collectors to solidify their collections but also allow Latin America artists to expand their careers through market expansion.
    In this scenario there are several opportunities provided for art companies specializing in promoting Latin American art willing to come into the market and alleviate some needs within the art market.
    參考文獻: Art Finance Report 2013, Art Tactic, Delloite, 2013.
    Art Taipei, http://art-taipei.com
    Art Kaoshiung, http://www.art-kaohsiung.com/en/
    Art Revolution Taipei, http://www.arts.org.tw
    Bar, Julius. Wealth Report: Asia, June 2013.
    Becker, Richard. Strategies for Effectively Marketing to High Net Worth Consumers, Equifax, Inc,. 2008.
    Commercial Galleries and Retail Outlets, Australia National Association for the Visual Arts, 2013.
    Curatorial Toolkit, 2010 Legacies Now, 2010. www.2010LegaciesNow.com
    Gibson, Charles. Financial Statement Analysis, South Western, CENGAGE Learning.
    Magnus Bruno Frederik Resch. Managemenet of Art Galleries-Business Models.University of St. Gallen,School of Management,Economics, Law, Social Sciences and International Affairs, 2011.
    Moreu Nathalie, Dominque Sagot-Duvaroux. “Four Business Models in Contemporary Art”.International Journal of Arts Management, Volume 14, Number 3, Spring. 2012.
    McAndrew, Claire. TEFAF, Art Market Report, 2013. The Global Art Market with a Focus on China and Brazil. The European Fine Art Foundation, 2013.
    Osterwalder, Alexander and Pigeur Ives. Business Model Generation. Jhon Wiley and Sons, Inc, 2010.
    Taiwan Art Gallery Association,http://www.artsdealer.net/AGA/eng/main.html
    Taiwan Photo Fair, http://english.taiwanphotofair.com
    Sotheby’s, 10-K Report, 2014.
    Vrealy, Myers, Allen, Principles of Corporate Finance. Mcgrawhill, Global Edition.
    Young Art Taipei, http://www.youngarttaipei.com
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    100933039
    103
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G1009330393
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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