政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/73564

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113822/144841 (79%)
Visitors : 51822074 Online Users : 502

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Scope

please add "double quotation mark" for query phrases to get precise results

please goto advance search for comprehansive author search

Adv. Search

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

Goto mobile version

政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/73564

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/73564

Title:	愛德華地方商業計劃書 Edward’s Place Business Plan
Authors:	周禎華 Chow, J Edward
Contributors:	吳文傑 Wu, Jack 周禎華 Chow, J Edward
Keywords:	地方商業商業計劃書 Place Business Business Plan
Date:	2014
Issue Date:	2015-03-02 10:12:05 (UTC+8)
Abstract:	愛德華地方商業計劃書 This document has been prepared to provide the information about Edâs Place, including business structure, company goals, projected growth, venture capital requirements, start-up costs, an investment analysis and the industry trends Edâs place has identified the food service industry as its primary interest and to be successful in this venture I have focused my efforts and energy into the creation of a restaurant/bar that I want to be highly competitive in the Taiwan market. We want to provide quality food at an affordable price. Focused on quality and friendly service/ambience Edâs place hopes to create a niche in the ultra-competitive restaurant/bar industry with a uniqueness and word of mouth service. 1. Executive Summary 1 1.1. Mission 1 1.2. Company Management 1 1.3. Keys to Success 2 1.4. Business strategies 3 1.5. People Management Strategy 5 2. Market Analysis 12 2.1. Market Segmentation 14 2.2. Competitor Analysis 16 2.3. SWOT Analysis of Edwardâs Place 17 3. Company Strategy 19 3.1. Price Strategy 19 3.2. Product Strategy 19 3.3. Promotion Strategy 20 3.4. Location Strategy 21 4. Financial Projection 23 4.1. Sales Forecast 23 4.2. Financial Statements 25 4.3. Ratio 25 4.4. Conclusion: 25 5. References 26
Reference:	1. Information about Food Sector Growth in Taiwan http://gain.fas.usda.gov/Recent%20GAIN%20Publications/Food%20Service%20-%20Hotel%20Restaurant%20Institutional_Taipei%20ATO_Taiwan_6-25-2012.pdf 2. Information about Taiwan http://en.wikipedia.org/wiki/Taiwan 3. Information about wages in Taiwan http://www.forbes.com/sites/forbesasia/2012/10/24/taiwan-becomes-more-competitive-as-wages-go-down/ 4. Information about wages in Taiwan http://www.taipeitimes.com/News/taiwan/archives/2009/08/24/2003451881 5. Information about wages in Taiwan http://www.chinapost.com.tw/taiwan/national/national-news/2014/05/31/409035/Graduates-average.htm 6. Industry Overview http://www.taipeitimes.com/News/feat/archives/2009/09/04/2003452774 http://candystripesandrainbowdreams.blogspot.com/2010/08/dazzling-cafetaipei.html http://tenintaipei.blogspot.com/2011/03/belgian-waffles-coffee-alley.html
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 101933031 103
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0101933031
Data Type:	thesis
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

Files in This Item:

File	Size	Format
index.html	0Kb	HTML2	370	View/Open

All items in 政大典藏 are protected by copyright, with all rights reserved.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

DSpace Software Copyright © 2002-2004 MIT & Hewlett-Packard / Enhanced by NTU Library IR team Copyright © - Feedback