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    题名: 行動QR便利貼創業計畫
    Mobile QR Sticker
    作者: 陳琬琳
    Chen, Wan Lin
    贡献者: 吳文傑
    Wu, Jack
    陳琬琳
    Chen, Wan Lin
    关键词: 行動
    QR便利貼
    Mobile
    QR Sticker
    日期: 2014
    上传时间: 2015-03-02 10:11:52 (UTC+8)
    摘要: 行動QR便利貼創業計畫
    Mobile QR Corporate make QR Stickers. Literally, QR Sticker, it is a sticker, and it is a QR code. Yet, a QR Sticker carries not only the convenience of a sticker, but also various services and information that further transcends a traditional QR code. Mobile QR Corporate start the product assortment from 4 types of QR Stickers: Wedding Card QR Sticker, Photo Share QR Sticker on Postcard, Business Card QR Sticker, and To-Go Order QR Sticker. There are 2 key features that make QR Stickers different from regular QR Codes: Mobility and Platform.
    Mobility: He/she does not need a computer to create a QR Sticker (while an original QR code does). Instead, QR Stickers can be carried to anywhere and used anytime when he/she wants. Take Business Card QR Sticker as an example: Nowadays, people can only “PRINT” QR code on business cards in advance. Once printed, it means that the information is fixed and cannot change unless re-print. QR Stickers solve this problem. Firstly, information can be changed anytime. Secondly, people can paste different QR Stickers that shows different information depending on business needs.
    Another example is the Photo Share QR Sticker on postcard: He/she can purchase this QR Sticker and bring it abroad. In this way, your friends/family will receive a photo along with a postcard. This certainly has a different meaning from seeing photos on Facebook, which is not exclusive. Nowadays, a postcard only carries words. Or, people do not have resource/time to print a photo out to send during traveling. QR Stickers can solve both problems.
    Platform: Each QR Stickers is given a platform by Mobile QR Corporate. It is the platform that provides various services to each type of QR Stickers. Unlike traditional QR codes only purely provide information. The platform creates values that differentiate QR Stickers from QR code. For example, Wedding Card QR Stickers allow new couples to consolidate participation, while To-Go Order QR Stickers allow people to make an order.

    Mobile QR Corporate is a B2B business model. Agents, factories, retailers, and small businesses are our key customers, as well as key partners. More than just transaction in between, Mobile QR Corporate will discuss promotion strategy with key customers in order to expand market and benefit each other.
    Although currently no identical product exists in the market, Mobile QR Corporate understand there is little entry barrier to this industry. Thus, there are few strategies to react against this challenge:
    • B2B business model to penetrate the market quickly
    • Partnership with our key customers
    • Focused promotion toward key customers
    Not identical, yet, there are many similar products to QR Stickers and most of them are free. Why QR Stickers? It is because QR Sticker is an offline-to-online bridge and provides mobility that nothing else can transcend.
    Mobile QR Corporate apply market penetration pricing as considering below attributes of QR Stickers:
    a. High elasticity b. Benefit from economies of scale
    c. Low technology level d. Low new entry barrier
    Meanwhile, Mobile QR Corporate will also apply price discrimination among 4 types of QR Stickers. It is because the final users’ attributes of each QR Sticker are different and that causes the difference in maximum price of willingness to pay.
    QR Stickers have very high margin as the cost of goods sold is low. However, like other companies in service industry, personnel cost is relatively high. This brings down the profit, especially at the beginning stage. Mobile QR Corporate would not begin to earn money until the end of the second year. 3-year profit and loss statement indicates this and is enclosed in the appendix.
    The outlook of QR Sticker sales is optimistic. Because cyberspace grows big and fast, the internet related-products and businesses will surely go viral. To QR Stickers, there are three indicators and all show positive signs and trends: mobile network flow growth & mobile devices penetration, and people’s perception toward QR code related products.
    參考文獻: (2014, Q1) Mobile Internet Market in Taiwan http://www.vpon.com/images/datafile/Vpon_2014-Q1_tw.pdf
    (2014, June) Network flow 2018 estimation: Mobile device beats computer https://tw.money.yahoo.com/%E8%A1%8C%E5%8B%95%E4%B8%8A%E7%B6%B2%E7%95%B6%E9%81%93-%E6%80%9D%E7%A7%91-2018%E5%B9%B4%E8%A1%8C%E5%8B%95%E7%B6%B2%E8%B7%AF%E6%B5%81%E9%87%8F%E8%B6%85%E8%B6%8A%E9%9B%BB%E8%85%A6-122853017.html
    (2013, March) Cisco’s forecast of network flow trend: http://www.cisco.com/web/TW/about/news/news_20130313.html
    (2014, Nov) Business Opportunity of Mobile Devices: http://www.ettoday.net/news/20141119/427990.htm
    (2012, Apr) Analysis of QR Code usage nowadays: http://fdsa147369.pixnet.net/blog/post/36148180-%E3%80%90%E6%95%B8%E4%BD%8D%E3%80%91%E6%9F%A5%E5%AE%8Cqr-code-%E5%A4%9A%E5%B0%91%E6%B6%88%E8%B2%BB%E8%80%85%E5%AF%A6%E9%9A%9B%E8%B3%BC%E8%B2%B7%E5%95%86%E5%93%81
    (2013, January) Taiwan Population Statistics:
    http://blog.xuite.net/wellsli/003/42682383-%E5%8F%B0%E7%81%A3%E6%AD%B7%E5%B9%B4%E4%BA%BA%E5%8F%A3%E7%B8%BD%E6%95%B8%E7%B5%B1%E8%A8%88%28%E5%90%AB%E5%87%BA%E7%94%9F%E6%AD%BB%E4%BA%A1%E7%B5%90%E5%A9%9A%E9%9B%A2%E5%A9%9A%29
    (2012) Growth of Taiwan beverage shop: http://www.credit.com.tw/newweb/market/weekly/index.cfm?sn=153
    (2014, May) Small and medium enterprises in Taiwan http://www.moeasmea.gov.tw/ct.asp?xItem=12061&ctNode=220&mp=1
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    101933010
    103
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0101933010
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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