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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/73265


    Title: Reyas手工珠寶：從生產到品牌經營
    Reyas Handcrafted Jewelry: From Manufacturing to Branding
    Authors: 王漢立
    Wang, Hanif
    Contributors: 吳文傑
    Wu, Jack
    王漢立
    Wang, Hanif
    Keywords: Reyas
    手工珠寶
    生產
    品牌經營
    Reyas
    Handcrafted Jewelry
    Manufacturing
    Branding
    Date: 2014
    Issue Date: 2015-02-03 10:21:03 (UTC+8)
    Abstract: Reyas手工珠寶：從生產到品牌經營
    Reyas Handcrafted Jewelry is the future of ‘Bead House’.
    Currently, Bead House (manufacturer of handcrafted jewelry) functions as a wholesaler selling to various regions such as – Morocco, Thailand, India, Italy, Brazil and USA.
    The export of handcrafted jewelry is growing in Nepal with more buyers coming in every month that want to purchase both traditional designs in countries such as India and Morocco and contemporary designs in countries like Italy and USA.
    Demand is always increasing but due to limited manufacturing capability and marketing capability the company sees the need to expand.
    In 2015, Bead House will expand its manufacturing capability delivering double the output thereby increasing sales in volume. Currently, most of the additional demand is being met through purchasing other competitors inventory. Additionally, Bead House will rebrand as Reyas Handcrafted Jewelry (RHJ) developing more innovative and creative designs which will be sold through our partnership with Hotels in Nepal and also through our website. These designs will not be available in bulk and will be sold off as unique individual pieces.
    This business plan looks at setting up additional manufacturing capability, hiring designers to develop and craft beautiful and modern handcrafted jewelry, marketing the brand RHJ through social media, its website and distribution network of hotels.
    Target customers are wholesalers who buy in bulk and individuals who would like to buy the most unique product or jewelry accessory available in the market.
    RHJ plans to be the lead exporter of handcrafted jewelry within the next five years.
    1. Executive Summary 1
    2. General Company Description 2
    3. Products and Services 4
    4. Marketing Plan 5
    5. Operational Plan 11
    6. Management and Organization 14
    7. Personal Financial Statement 15
    8. Startup Expenses and Capitalization 17
    9. Financial Plan 19
    10. Appendices 25
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    99933013
    103
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099933013
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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