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政大機構典藏 > 商學院 > 科技管理與智慧財產研究所 > 期刊論文 > Item 140.119/73172

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题名:	Technology Fears: Distrust and Cultural Persistence in Electronic Marketplace Adoption
作者:	蕭瑞麟 Hsiao, Ruey-Lin
贡献者:	科管所
关键词:	E-marketplace adoption;Reliability-related distrust;Value-oriented distrust;Trust-production mechanisms;Cultural beliefs
日期:	2003
上传时间:	2015-01-27 11:37:17 (UTC+8)
摘要:	This study interprets fears towards technology use to account for the challenge of e-marketplace (electronic marketplace) adoption. The adopters` fears can be understood by analyzing both reliability-related and value-oriented distrust. While technical remedies may reduce reliability-related distrust by removing adoption barriers and restoring online trust, they may still be ineffective in overcoming value-oriented distrust. To analyze value-oriented distrust within the context of e-marketplace adoption, it is essential to examine how a society`s socio-cultural structure affects economic activities. An insight derived from this study is that when an e-marketplace is adopted, such adoption includes not only the use of technology but also the transfer of the embedded trust-production mechanisms as well as the transformation of economic assumptions and cultural beliefs about how a market system operates. As distrust is rooted in cultural beliefs persisting over generations, this requires us to be sensitive to the need to reduce value-oriented fears so as to maximize the possibility of e-marketplace acceptance.
關聯:	Journal of Strategic Information Systems, 12, 169-199.
数据类型:	article
DOI 連結:	http://dx.doi.org/10.1016/S0963-8687(03)00034-9
DOI:	10.1016/S0963-8687(03)00034-9
显示于类别:	[科技管理與智慧財產研究所] 期刊論文

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