| Reference: | 一、中文書目
王振軒（2006）。非營利組織與公共關係。非營利組織管理學刊，4：1-26。
王詩慧（2000）。非營利組織公共關係運作之研究--以醫療類基金會為例。國立政治大學公共行政學系碩士論文。
石方瑜、蔡承志、溫蒂雅、陳曉開（譯）（2000）。公關聖經─公關理論、實務全書（原作者：Lesly）。台北市：商業周刊。（原著出版年：1998）
江明修、陳定銘（2000）。非營利組織政策遊說之途徑與策略。公共行政學報，4：153-192。
吳明隆、張毓仁（2011）。SPSS(PASW)與統計應用分析I。台北市：五
南圖書。
官有垣（2000）。非營利組織在台灣的發展：兼論政府對財團法人基金會
的規範。中國行政評論，10（1）：75-110。
吳紀勳 （2002）。非營利組織運用網路行銷之研究─以台灣基金會網站為例。逢甲大學企業管理研究所碩士論文。
洪淑芬（2008）。非營利組織與電視媒體互動關係之研究。國立政治大學經營管理碩士學程非營利事業管理組碩士論文。
孫秀蕙（2009）。公共關係：理論、策略與研究實例[新修訂第二版]。新北市：正中書局。
莊宜軒（2012）。企業Facebook粉絲專頁之公關策略分析。國立政治大學傳播學院廣告學系碩士論文。
陳尊鈺（2011）。非營利組織社群媒體行銷運用之研究─以Facebook為例。中臺科技大學文教事業經營研究所碩士論文。
陳玉娥、藍曉鹿譯（2011）。贏在社群網站（原作者：Stelzner）。台北市：時報文化。（原著出版年：2011）
張在山（1999）。公共關係學，2版。台北市：五南。
馮燕（2009）。非營利組織的法律規範。載於蕭新煌等（主編）。非營利部門：組織與運作（頁249-275），2版。台北市：巨流。
楊東震（2005）。非營利事業行銷。台北縣：新文京開發。
潘淑滿(2003)。質性理論與應用。台北：心理。
鄭資穎（2007）。國內基金會公共關係效果與組織績效關聯性初探─以文化教育及社福慈善類基金會為主要探討對象。國立政治大學廣播與電視學系碩士班碩士論文。
二、英文書目
Agresta, S. (2011). How would you define social media? In Bough & Agresta, Perspectives on social media marketing (pp. 2-4). MA: Course Technology.
Bortree, D. S. (2010). Exploring adolescent–organization relationships: A study of effective relationship strategies with adolescent volunteers. Journal of Public Relations Research, 22(1), 1-25.
Bowen, S. A. (2010). An examination of applied ethics and stakeholder management on top corporate websites. Public Relations Journal, 4(1). Retrieved March 1, 2012, from http://www.prsa.org/SearchResults/download/6D-040101/1012/An_Examination_of_Applied_Ethics_and_Stakeholder_MBoyd, D. M., & Ellison, N. B. (2007). Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication, 13(1), 210-230.
Briones, R.L., Kuch B., Liu, B. F., & Jin, Y. (2011). Keeping up with the digital age: How the American Red Cross uses social media to build relationships. Public Relations Review, 37(1), 37-43.
Broom, G. M., Casey, S., & Ritchey J. (2009). Toward a concept and theory of organization-public relationships. Journal of Public Relations Research, 9(2), 83-98.
Brown, R. (2009). Public relations and the social web: How to use social media and web 2.0 in communications. London: Kogan Page.
Curtis, L., Edwards, C., & Fraser, K. L. et al. (2010). Adoption of social mediafor public relations by nonprofit organizations. Public Relations Review, 36(1), 90-92.
DiStaso, M.W., McCorkindale T., Wright, D.K. (2011). How public relations
executives perceive and measure the impact of social media in their organizations. Public Relations Review, 37(3), 325-328.
Diga, M., & Kelleher, T. (2009). Social media use, perceptions of decision-making power, and public relations roles. Public Relations Review, 35(4), 440-442.
Dyer, S., Buell, T., Harrison, M., & Weber, S. (2002). Managing Public Relations in Nonprofit Organizations. Public Relations Quarterly, 47(4), 13-17.
Evans, A., Twomey J., & Talan, S. (2011). Twitter as a public relations tool. Public Relations Journal, 5(1), 1-20.
Eyrich, N., Padman, M. L., & Sweetser, K. D. (2008). PR practitioners’ use of social media tools and communication technology. Public Relations Review, 34(4), 412-414.
Gálvez-Rodriguez M.D.M., Caba-Perez, C., & López-Godoy M. (in press). Facebook: A new communication strategy for non-profit organisations In Colombia. Public Relations Review.
Grunig, J. E., & Huang, Y. H. (2000). From organizational effectiveness to relationship indicators: Antecedents of relationships, public relations strategies, and relationship outcomes. In Ledingham, J.A., & Bruning, S. D., Public relations as relationship management (pp. 23-53). NJ: Lawrence Erlbaum Associares.
Hennink, M., Hutter, I., & Bailey, A. (2011). Qualitative Research Method. London: Sage.
Hon, L.C., & Grunig, J.E. (1999). Guidelines for easuring relationships in public relations. FL: Institute for Public Relations. Retrieved March 1, 2012, from http://www.instituteforpr.org/topics/measuring-relationships/
Hong, S. Y., & Rim, H. (2010). The influence of customer use of corporate
websites: Corporate social responsibility, trust, and word-of-mouth communication. Public Relations Review, 36(4), 389-391.
Hovey, W. L. (2010). Examining the role of social media in organization-volunteer relationships. Public Relations Journal, 4(1), Retrieved March 1, 2012, from
http://www.prsa.org/SearchResults/download/6D-040205/0/Examining_the_Role_of_Social_Media_in_Organization?
Kanter (2009, May 22). 4 Ways Social Media is Changing the Non-Profit World. Retrieved from https://mashable.com/2009/05/22/non-profit-social-media/
Kelleher T., Miller, B. M. (2006). Organizational blogs and the human voice:relational strategies and relational outcomes. Journal of Computer-Mediated Communication, 11, 395-414.
Kelly, K.S. (2001). Effective fund-raising management. NJ: Lawrence Erlbaum Associates.
Ki, E. J., & Chung, J. Y. (2011). Corporate web pages as a key communication channel for financial publics. Public Relations Journal, 5(4), 1-22.
Ki, E. J., & Hon, L.H. (2006). Relationship maintenance strategies on Fortune 500 company web sites. Journal of Communication Management,10(1), 27-43.
Ki, E. J., & Hon, L.H. (2009). A measure of relationship cultivation strategies. Journal of Public Relations Research, 21(1), 1-24.
Ledingham, J.A. (2003). Explicating relationship management as a general theory of public relations. Journal of Public Relations Research, 15(2), 181-198.
Lovejoy, K., Waters R. D., & Saxton, G.D. (2012). Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less. Public Relations Review, 38(2), 313-318.
Mansfield, H. (2012). Social Media for Social Good. US: McGraw Hill.
Marken, G. A. (2009). Social media... The hunted can become the hunter. Public Relations Quarterly, 52(4), 9-12.
McCorkindale, T. (2010). Can you see the writing on my wall? A Content Analysis of the Fortune 50’s Facebook Social Networking Sites. Public Relations Journal, 4(3), 1-22. Retrieved March 1, 2012, from
http://www.prsa.org/Intelligence/PRJournal/Documents/2010McCorkindale.pdf
Men, L. R., & Tsai, W-H S. (in press). How companies cultivate relationships with publics on social network sites: Evidence from China and the United States. Public Relations Review. Retrieved March 1, 2012, from https://www.sciencedirect.com/science/article/pii/S0363811111001652
Muralidharan, S., Rasmussen, L., Patterson, D., & Shin, J.H. (2011). Hope for Haiti: An analysis of Facebook and Twitter usage during the earthquake relief efforts. Public Relations Review, 37(2), 175-177.
Park, H., & Reber, B. H. (2008). Relationship building and the use of web sites: How Fortune 500 corporations use their web sites to build relationships. Public Relations Review, 34(4), 409-411.
Porter, L.V., Sallot, L. M., Cameron, G. T., & Shamp, S. (2001). New technologies and public relations: Exploring practitioners` use of online resources to earn a seat at the management table. Journalism and Mass Communication Quarterly, 78(1), 172-190.
Porter, L.V., Trammell, S. K. D., Chung, D., & Kim, E. (2007). Blog power: Examining the effects of practitioner blog use on power in public relations.Public Relations Review, 33(1), 92-95.
Rybalko, S., & Seltzer, T. (2010). Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter.Public Relations Review, 36(4), 336-341.
Saxton, G. D. , & Guo, C. (2011). Accountability online: understanding the web-based accountability practices of nonprofit organizations. Nonprofit and Voluntary Sector Quarterly, 40(2), 270 –295.
Sweetser, K. D., Porter, L. V., Chung, D. S., & Ki, E. (2008). Credibility and the use of blogs among professional in the communication industry. Journalism & Mass Communication Quarterly, 85(1), 169-185.
Sweetser, K. D. (2010). A losing strategy: The impact of nondisclosure in social media on relationships. Journal of Public Relations Research, 22 (3),288-312.
Steyn, P., Sangari, E.S., Pitt L., Parent M., & Berthon P. (2010). The social media release as a public relations tool: Intentions to use among B2B bloggers. Public Relations Review, 36(1), 87-89.
Toth, E. L. (2000). From personal influence to interpersonal influence: A model
for relationship management. In Ledingham, J.A., & Bruning, S. D., Public relations as relationship management (pp. 205-219). NJ: Lawrence Erlbaum Associares.
Vorvoreanu, M. (2009). Perceptions of corporations on Facebook: An analysis of Facebook social norms. Journal of New Communications Research,4(1), 67-86.
Wasley, P. (2009). More charities are on social networks – but few have raised much. Chronicle of Philanthropy, 21(14), 13-13.
Waters, R. D. (2007). Nonprofit organizations` use of the internet: A content
analysis of communication trends on the internet sites of the philanthropy 400. Nonprofit Management & Leadership, 18(1), 59-76.
Waters, R. D. (2009). Measuring stewardship in public relations: A test exploring impact on the fundraising relationship. Public Relations Review, 35(2), 113-119.
Waters, R. D. (2010). Redefining sewardship: Examining how Fortune 100 organizations use stewardship with virtual stakeholder. Public Relations Review, 37(2), 129-136.
Waters, R. D., & Lord, M. (2009). Measuring stewardship in public relations: A test exploring impact on the fundraising relationship. International Journal
of Nonprofit and Voluntary Sector Marketing, 14(3), 231–241.
Waters, R. D., & Jamal, J. Y. (2011). Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates. Public Relations Review, 37(3), 321-324.
Wimmer, R.D., & Dominick, J.R.(2014). Mass media research. An introduction, tenth edition. Boston: Wadsworth, Cengage Learning.
Wright, K. D., & Hinson, M. D. (2009). Examining how public relations practitioners actually are using social media. Public Relations Journal, 3(3). Retrieved March 1, 2012, from http://www.prsa.org/SearchResults/download/6D-030304/0/Examining_How_Public_Relations_Practitioners_Actua?
Wright, K. D., & Hinson, M. D. (2011). A three-year longitudinal analysis of social and emerging media use in public relations practice. Public Relations Journal, 5(3). Retrieved February 20, 2012, from http://www.prsa.org/intelligence/prjournal/documents/2011wrighthinson. pdf
三、網路資料
台灣公益資訊中心（103年8月20日）。非營利組織名錄。取自
http://www.npo.org.tw/npolist.asp
創市際市場研究顧問股份有限公司（102年7月）。ARO觀察─台灣社群媒
體網站使用概況。取自https://docs.google.com/file/d/0By5gVRH3imwaRVFzNkpoV2szQlE/edit |
