政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/72535

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/72535

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113822/144841 (79%)
Visitors : 51814004 Online Users : 275

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Scope

please add "double quotation mark" for query phrases to get precise results

please goto advance search for comprehansive author search

Adv. Search

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

Goto mobile version

政大典藏 > College of Commerce > Executive Master of Business Administration > Theses > Item 140.119/72535

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/72535

Title:	客戶導向產品定價模式研究-以某燒烤爐公司為例 The Sutdy of Customer Oriented Product Pricing Model
Authors:	郭東昇
Contributors:	季延平郭東昇
Keywords:	燒烤爐定價模式機會成本沉沒成本費用攤提 Barbecue Grill or BBQ Grill Pricing Model Opportunity Cost Sunk Cost Expense Amortization
Date:	2013
Issue Date:	2015-01-05 11:18:57 (UTC+8)
Abstract:	本研究主要在探討客戶導向公司於新創階段採取的訂價策略與模式，並且以某家新創燒烤爐公司的個案為例，說明不同訂價策略與模式所得到的不同結果。如何為產品制定一個合適的價錢一直是公司的重要環節，訂價過高則無法得到訂單，而定價過低則無法攤提成本。然而，公司在不同的時期也應該有不同的定價模式，例如在新創時期的公司與穩定營運的公司一定會有不同的定價模式，特別是在計算機會成本、沉默成本以及費用攤提方面更是會直接影響產品定價的重要因素。而從個案可知，個案公司是一家處於新創階段的公司，由於在初期定價時過度著重公司的盈虧數字，因此將許多費用與成本進行錯誤攤提，以致造成定價過高而失去取g得訂單。爾後，改變了訂價模式與策略，發展出合宜的訂價模式與策略，最後取得定單。因此，處於新創時期的公司應以爭取機會為訂價的優先考量，不能過於重視公司的盈虧而造成不合理的定價，以致失去機會。 The study that explored the strategy and pricing model of a customer –oriented company in set- up stage. And it based on a BBQ grill firm for an example. It showed the different results after selecting a different atrategy and pricing model. How to develop an appropriate price always is an important part for a firm. The price is overpriced, the firm cannot get orders. But the price is underpriced, the firm cannot amortize cost. Of course, the company have different pricing models at different stages, and the pricing model could consider the important factors of affecting pricing, such as opportunity cost, suck cost etc. From the case study, the case was in set-up stage, it mphasised the firm`s profit in thge early stage, it made the wrong calculation, and eventually losed the orders. Later, the firm changed the strategy and pricing model, it finally made a reasonable price and obtain orders. Therefore，to get opportunity is the first factor of pricing for a set-up firm, if it over emphaises the loss of a firm, it makes a unreasonable price, it has to lose many opportunity. 第一章研究緒論………………………………………………………01 第一節背景與動機………………………………………………01 第二節方向與目的………………………………………………03 第三節預期貢獻…………………………………………………04 第四節論文架構…………………………………………………05 第五節研究限制…………………………………………………05 第二章文獻探討………………………………………………………06 第一節產業面-燒烤爐業之探討 ………………………………06 第二節策略面-定價策略之探討 ………………………………16 第三節立場面-考量角度之探討 ………………………………57 第三章研究架構與方法………………………………………………73 第一節研究架構…………………………………………………73 第二節研究方法…………………………………………………74 第四章個案分析……………………g…………………………………79 第一節個案營運現況之說明……………………………………79 第二節個案定價失敗專案之分析………………………………84 第三節個案定價成功專案之分析………………………………94 第四節個案定價成敗專案之比較………………………………96 第五章結論與建議……………………………………………………98 第一節結論………………………………………………………98 第二節建議………………………………………………………99 參考文獻………………………………………………………………108
Reference:	英文文獻 1.Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young, MANAGEMENT ACCOUNTING: Information for Decision- Making and Strategy Execution, 6th ed. 2012, Pearson. 2.Philip Kotler, Gary Armstrong, Principles of Marketing, Prentice Hall; 14 ed, 2011. 3.Walter L. Baker, Michael V. Marn, Craig C. Zawada, The Price Advantage, 2 edition, Wiley, 2010. 中文文獻 1. 李壘，工程量清單投標計價及其電腦輔助系統研究，重慶大學碩士學位論文，2005。 2. 郭新燕，面向客戶的高新技術產品定價方法研究，大連理工大學碩士學位論文,2005。 3. 賀鑄，工程投標報價決策支援系統研究，武漢理工大學碩士學位論文，2006。 4. 黃瑞深，論基於資訊管理條件下投標取勝技巧，企業科技與發展， No.20，2010。 5. 武樂傑，基於最低價法招標模式下投標企業，西安建築科技大學碩士論文，2006。 g 6. 博思數據研究中心 2011-2015 年中國燒烤爐行業深度調研與投資前景研究報告，2012。網路文獻 1.http://www.gyu-kaku.com.tw/ 2.http://baike.baidu.com/view/2121826.htm 3.http://bosidata.blog.hexun.com.tw/71532820_d.html 4.http://www.bosidata.com 5.http://donnayoung1.blogspot.com/2012/02outdoor-furniture-grills-to- 2015.html
Description:	碩士國立政治大學經營管理碩士學程(EMBA) 99932428 102
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0099932428
Data Type:	thesis
Appears in Collections:	[Executive Master of Business Administration] Theses

Files in This Item:

File	Size	Format
index.html	0Kb	HTML2	252	View/Open

All items in 政大典藏 are protected by copyright, with all rights reserved.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

DSpace Software Copyright © 2002-2004 MIT & Hewlett-Packard / Enhanced by NTU Library IR team Copyright © - Feedback