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政大機構典藏 > 商學院 > 國際經營與貿易學系 > 期刊論文 > Item 140.119/71648

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题名:	Will you spend more money and time on internet shopping when the product and situation are right?
作者:	邱志聖 Chiou,Jyh-Shen;Ting,Chien-Chien
贡献者:	國際經營與貿易學系
关键词:	Online shopping;Goal-oriented shopping motivation;Experiential shopping motivation;Hedonic goods;Utilitarian goods
日期:	2011-01
上传时间:	2014-11-25 10:50:11 (UTC+8)
摘要:	Different from past online shopping research which focuses on exploring the cognitive and attitudinal aspects of online consumption behaviors, this study focuses on examining how online shopping motivation and product type affect the searching and spending behavior in an online website. In particular, the interactive effect between online shopping motivation and product type are explored in the study. A 2 Ã 2 between-subjects factorial experiment with two shopping motivations (i.e., goal-oriented and experiential) and two product types (i.e., hedonic and utilitarian product) was conducted. In addition to the main effects of online shopping motivation and product type, the results show that there is an interactive effect between online shopping motivation and product type on budget control. Participants conducted the loosest budget control when purchasing hedonic products in a goal-oriented online shopping trip because the shopping motivation provides a good justification for online shoppers to purchase hedonic goods without guilt or regret.
關聯:	Computers in Human Behavior,27(1),203-208
数据类型:	article
DOI 連結:	http://dx.doi.org/10.1016/j.chb.2010.07.037
DOI:	10.1016/j.chb.2010.07.037
显示于类别:	[國際經營與貿易學系 ] 期刊論文

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档案	描述	大小	格式	浏览次数
203-208.pdf		242Kb	Adobe PDF2	954	检视/开启

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