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    题名: The Strategic Choice of the Firm with Customization Capability
    作者: 王智賢;詹書寧;Wang, Jue-Shyan;Chan, Shu-Ning
    贡献者: 財政系
    日期: 2014-09
    上传时间: 2014-11-20 12:20:10 (UTC+8)
    摘要: The needs of customization are increasing gradually. It leads to various and customized products and service. The issue “Mass Customization” also comes out for discussion. We use a game-theoretical model to discuss the competition between the firms with and without customization capability. We assume that the firm without customization capability can adjust the product characteristics by inputting advertising or selecting market location. We find that when the firm with customization capability chooses to customize products, the other firm that selects the market location as competition strategy would make itself more professional. Moreover, the firm with customization capability has the potential effect on decreasing other firms’ profit. We also discuss how the relative size between the cost coefficient of market location and the cost coefficient of advertising input would affect the strategic choice of the two firms.
    關聯: Research in World Economy, 5(2), 56-67
    数据类型: article
    DOI 連結: http://dx.doi.org/10.5430/rwe.v5n2p56
    DOI: 10.5430/rwe.v5n2p56
    显示于类别:[師資培育中心] 期刊論文

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