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    Title: 購屋者對住宅不動產成交價格之影響分析 -搜尋、預期及其屬性之探討
    The Impact of Homebuyer on residential housing price : search, expectation and characteristic
    Authors: 吳健宇
    Contributors: 張金鶚
    江穎慧

    吳健宇
    Keywords: 不動產成交價格
    分量迴歸
    購屋者屬性
    Date: 2013
    Issue Date: 2014-11-03 10:14:38 (UTC+8)
    Abstract: 在不動產交易過程中,成交價格決定於買賣雙方議價結果,除賣方可運用訂價策略提高成交價,買方同時必須是兼具能力與意願的購屋者方能使價格成交。而在購屋議價過程中,影響購屋者議價行為的差異源自於認知與能力,包含價格彈性不同、資訊掌握能力與替代性選擇的差異。因此影響成交價格之因素,除不動產個別屬性外,應加入購屋動機、所得能力等個人屬性對成交價之影響,才能進一步釐清成交價之形成因素。
    過去探討不動產特徵價格模型,主要考量住宅屬性對價格影響,近年雖亦有研究將賣方訂價策略加入考量,但仍缺乏探討購屋者屬性對成交價的影響。本文嘗試將購屋者個人屬性加入特徵價格模型,並且將購屋者動機、目的、對房價預期看法等可能影響購屋者行為之因素併入模型,以驗證購屋者行為理論對住宅不動產成交價格之影響。
    由於不同屬性、負擔能力的購屋者對於產品、價格接受度亦有所差異,故本文將進一步採用分量迴歸估計模型,研究購屋者屬性變數對不同分量成交價格是否有不同程度影響,以期更細緻地對影響成交價格因素進行分析,並比較最小平方迴歸與分量迴歸估計的預測模型結果差異,於目前住宅不動產市場價格離散呈現擴大趨勢的時空背景下,期望本研究能對成交價格影響因素有更進一步的探索發現。
    In the previous research, the transaction price model builds on hedonic price theory using housing attributes as variables. But the housing transaction price is determined via the buyers’ and sellers’ negotiation process. The buyers’ motivation, expectation and search behavior also will affect the transaction price. This paper tries to add these variables to the pricing model to improve the bias caused by ignoring the homebuyer’s attributes. Because ordinary least square regression cannot signify the variation caused by different quantile functions of a conditional distribution. This study estimates the housing price by quantile regression to improve the problem of M-type distribution. The empirical results show that homebuyer’s attributes such as investment homebuyers, expected to rise, search number and income do significant affect. In quantile regression results, we found that expected to rise and investment these two homebuyer’s attributes are different on two-tailed price.
    Reference: 1.中文文獻
    周美伶、張金鶚(2004),購屋搜尋期間影響因素之研究,「管理評論」,第24卷,第1期,第133-150頁。
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    林佑儒、張金鶚(2010),為什麼購屋者認為房價不合理仍進場購屋?「世界華人不動產學會 2010年會」,台北。
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    張怡文、江穎慧、張金鶚(2009),分量迴歸在大量估價模型之應用-非典型住宅估價之改進,「都市與計劃」,第36卷 ,第3期 ,第281-304頁。
    張金鶚(1995),《台灣地區住宅價格指數之研究》行政院經濟建設委員會委託研究。
    張金鶚、范垂爐(1993),房地產真實交易價格之研究,「住宅學報」,第1期,第75-97頁。
    曹葦如、張金鶚、林秋瑾 (1999),以質化方法分析台北地區購屋之行為,「1999 年中華民國住宅學會第八屆年會論文集」。
    莊家彰、管中閔 (2005),台灣與美國股市價量關係的分量迴歸分析,「經濟論文」,第33卷,第4 期,第 379-404 頁。
    陳佳甫、張金鶚、謝博明(2012),知人知面不知心-購屋者房價預期之分析,「都市與計劃」第39卷,第4期,第349-373頁。
    陳建良、管中閔 (2006),台灣工資函數與工資性別歧視的分量迴歸分析,「經濟論文」,第34 卷,第4 期,第435-468頁。
    陳慧潔(2007),住宅大樓價格因素之探討,朝陽科技大學財務金融系碩士論文。
    彭建文(2006),住宅成交價格與銷售期間關係分析—賣方訂價策略之影響,「住宅學報」,第15卷,第2期,第1- 22頁。
    彭建文、張金鶚(2000)。預期景氣與宣告效果對房地產景氣之影響。管理學報,17(2),343-368。
    彭建文、賴鳴美(2006),賣方訂價策略對成交價格之影響分析,「住宅學報」第15卷,第1期,第1頁- 20頁。
    廖仲仁、張金鶚 (2006),不對稱的仲介服務價格效果:分量迴歸法之檢驗,「都市與計劃」,第33卷,第1 期,第 1-16 頁。
    廖仲仁、張金鶚(2004),搜尋成本與定錨行為對購屋者價格貼水之影響,「住宅學報」,第13卷,第2期,第47-62頁。
    蔡仲苓 (2008),台北市內湖區住宅屬性價格之探討,臺灣大學建築與城鄉研究所碩士論文。
    2.英文文獻
    Benjamin, J. D. & P. T. Chinloy ,2000 “Pricing, Exposure and Residential Listing Strategies,” Journal of Real Estate Research”. 20(1): 61-73.
    Betty,S.E. &S.M.smith(1987),External Search Effort: An Investigation Across Several Product Categories,”Journal of Consumer Research”.14:83-95
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    Haurin, Donald(1988),The Duration of marketing Time of Residential Housing," American Real Estate and Urban Economics Association Journal. Vol. 16(4):396-410.
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    Rutherford, R. C., T. M. Springer and A. Yavas (2007), “Evidence of Information Asymmetries in the Market for Residential Condominiums, ”Journal of Real Estate Finance and Economics. 35(1): 23-38.
    SG Sirmans, DA Macpherson, EN Zietz(2005) ,The Composition of Hedonic Pricing Models, Journal of Real Estate Literature ,13:1-44.Volume 31, Issue 4, pages 601–622,December 2003
    Taltavull,P. & McGreal, S.(2009), Measuring Price Expectations: Evidence from the Spanish Housing Market, Journal of European Real Estate Research, 2(2): 186-209
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    Description: 碩士
    國立政治大學
    地政研究所
    100257020
    102
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G1002570201
    Data Type: thesis
    Appears in Collections:[Department of Land Economics] Theses

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