政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/70973

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/70973

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政大典藏 > College of Commerce > Department of International Business > Theses > Item 140.119/70973

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/70973

Title:	新興市場新創企業之商業模式創新-以中國新創企業為例 Business Model Innovation in Emerging Markets: Startups in China
Authors:	曾冠穎 Tseng, Kuan Ying
Contributors:	簡睿哲曾冠穎 Tseng, Kuan Ying
Keywords:	新興市場新創企業商業模式創新
Date:	2014
Issue Date:	2014-11-03 10:07:40 (UTC+8)
Abstract:	近年來全球刮起了一陣創業風潮，世界各大城市如矽谷、倫敦、斯德哥爾摩等都有豐富的創業聚落，鼓勵、幫助當地的新創企業發展。其中，中國北京活絡的創業風氣使其成為不可忽視的重要創新據點之一。商業模式定義了企業欲傳遞給客戶的價值、產業中的定位與創造價值的方式等，在快速變化的市場環境中，商業模式的創新往往是企業成功的決定因素，對新創企業來說，商業模式的創新更是企業存亡的關鍵。本論文透過四個深入的訪談研究，進而剖析其商業模式，包括價值主張、利潤公式、關鍵資源、關鍵流程等，與企業在各要素上所作的創新，進一步探討影響新創企業商業模式創新的因素。研究發現影響企業商業模式創新的因素，不僅來自於內部的推進如企業家們有豐富的產業與管理經驗，與外在因素如制度缺失、資訊科技的普及等，皆有利於企業在商業模式創新的執行。
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Description:	碩士國立政治大學國際經營與貿易研究所 100351016 103
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0100351016
Data Type:	thesis
Appears in Collections:	[Department of International Business] Theses

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