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    政大機構典藏 > 傳播學院 > 新聞學系 > 學位論文 >  Item 140.119/70332
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/70332


    Title: 創意工作,非創意勞動? 雜誌企劃的勞動自主
    Creative labours and the employment in creative industries : A Case of project planners in magazine industry
    Authors: 席鈺芬
    Contributors: 王淑美
    席鈺芬
    Keywords: 創意勞動
    整合行銷
    企劃
    場域理論
    文化資本
    Date: 2013
    Issue Date: 2014-10-01 13:44:11 (UTC+8)
    Abstract: 媒體產業和文化產製等各類強調「創意」的工作,常標榜創新、個人天賦、開創性的意涵,提供個人彈性、自由、自我實現的機會,卻鮮少論及「創意」如何被建構。身處商業體制下的創意勞動者如何與廣告商、其他部門、工作者如業務或者主管之間互動、協調出彼此可以接受的「創意」?
    本論文的核心關懷,主要針對產製邏輯與勞動組成進行理解;實際生產場域探究勞動者的實踐經驗,行動者與既有結構之間的交互作用,以及勞動場域中存在有怎樣的動態協商、哪些應對策略、有否抵抗之可能?本研究以一家強調「創意」、「技術創新」、「趨勢」的科技資訊雜誌作為案例,以其所推行的客製化「創意專案企劃」為主軸,觀察內部企劃人員在「創意產製」與「創意執行」的勞動過程。透過民族誌與深度訪談,進一步了解勞動者如何在各方角力下,共同形構出特定場域的結構規則、遊戲邏輯,如何「創意地」再生產出所謂的「創意工作」。
    本研究發現在組織管理方面,該場域藉著氣氛營造來建立自由、彈性的工作環境,利用訓練營、表揚儀式與獎金酬賞激發企劃人員生產創意提案,並從中灌輸工作所重視的創意意識型態。對於所謂「好創意」的標準取決於工作者能否對創意進行良善的管理、整合與執行,包括降低成本、達成業績目標、客戶買單、採用最省時省力的方案。在創意勞動方面,企劃人員藉由專案的企劃與執行先建立經驗值,使其文化資本、社會資本與經濟資本再累積,而場域中同時也存在極大的資源、條件與時效限制。
    再者,企劃人員擁有資本的多寡與種類,影響他們對結構展現出協商、對抗與退場等三種回應方式;例如相對擁有多工(multi-skilling)能力及資本優勢者,因為具備較多「籌碼」愈能適應場域規則,有更多機會承接規模大或預算佳的企劃案,可將資源挪為已用、用於資本累積和再生產,他們常會採取協商或對抗的反應;較少資本勞動者則因缺乏豐富資源與資本能夠動員、運用,在持續累積資本的速度上確有其困境,通常會採取協商或退場的回應。
    然而,行動者也會策略性的穿梭於規則縫隙中,靈活地逃避工作、進行消極抵抗,作為對結構、制度限制之回應;若是資本累積持續困難時,最後也會選擇退場作為另一種消極的抵抗方式。整體來說,這些企劃工作者在呼應結構的同時,除了服膺既有的遊戲規則,也可能透過資本的挪用後,鬆動看似穩固的結構,甚至更積極地介入、改變場域規則。
    目前創意工作者普遍遭遇勞動剝削或工時長的困境,導致人員流動情況時有所聞,易形成文創產業發展的障礙。由於創意需要長期累積和培養,故本研究建議在創意勞動者的訓練應採循序漸進方式,建立一套完善工作流程,以降低進入門檻,而創意工作者所面臨的工作環境與勞動問題,未來也需要更多研究與鑽研。
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    網路資料:
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    Description: 碩士
    國立政治大學
    新聞研究所
    100451023
    102
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0100451023
    Data Type: thesis
    Appears in Collections:[新聞學系] 學位論文

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