政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/69277

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/69277

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政大機構典藏 > 社會科學學院 > 亞太研究英語博/碩士學位學程(IDAS/IMAS) > 學位論文 > Item 140.119/69277

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题名:	咖啡，來自茶的故鄉：為何外來農產品在普洱茶的發源地蓬勃發展 Coffee from the Land of Tea: Why a Foreign Cash Crop is Flourishing in the Home of Pu’er Tea
作者:	胡莉雅 Julia Simancas Ortiz de Zarate
贡献者:	湯京平 Tang, Ching Ping 胡莉雅 Julia Simancas Ortiz de Zarate
关键词:	咖啡普洱雲南農產地方政府環境 Coffee Pu`er Yunnan Agriculture Local government Environment
日期:	2013
上传时间:	2014-08-25 15:31:16 (UTC+8)
摘要:	咖啡，來自茶的故鄉：為何外來農產品在普洱茶的發源地蓬勃發展 In the land of Pu’er tea, coffee growing is emerging as a powerful industry. The fast development of coffee production in the past five years is a reflection of the efficient role of the local government in policy formulation, attraction of investment and support. Nevertheless, the economic impact of coffee in Pu’er is not significant enough to explain the government’s efforts to develop this industry. Increasingly more farmers and entrepreneurs are entering the business motivated by stories of success. This study aims to understand the current organizational structure of coffee production in Pu’er, the role that government officials, companies and farmers play in the development of the industry, and the real motivations behind such coordinated effort. This research is based on qualitative data gathered on site through interviews and participatory observation. Due to the lack of previous research on Yunnan coffee, this study aims to provide a general notion of the current situation and future development of coffee industry in Pu’er, with a focus on strategies employed and motivations. It concludes by suggesting that the achievements in local coffee business can be almost entirely attributed to the involvement of Pu’er government in the development of this industry. They want to create an exclusive product to boost domestic sales and improve the image of Yunnan in China and the world. Finally, this research will examine the potential future repercussions of such fast growth, particularly the environmental impact of intensive coffee cultivation.
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描述:	碩士國立政治大學亞太研究英語碩士學位學程(IMAS) 101926027 102
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0101926027
数据类型:	thesis
显示于类别:	[亞太研究英語博/碩士學位學程(IDAS/IMAS)] 學位論文

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