English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113648/144635 (79%)
Visitors : 51691730      Online Users : 525
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/68520


    Title: 影響台灣企業產業升級策略之因素
    The Key Factors that Influence Upgrading Strategies of Taiwanese Firms
    Authors: 劉欣宜
    Liu, Hsin Yi
    Contributors: 簡睿哲
    劉欣宜
    Liu, Hsin Yi
    Keywords: 產業升級
    自有品牌
    Date: 2013
    Issue Date: 2014-08-12 14:00:40 (UTC+8)
    Abstract: 近年來,台灣許多企業紛紛意識到代工業務的毛利不斷被壓縮,而品牌廠所獲得之利潤卻遠遠高過於代工廠,因此引發學術界與實務界對於台灣企業是否該進行產業升級的討論。然而,自有品牌的建立並非一蹴可幾之事,許多企業試圖發展自有品牌,卻發現其所獲得之效果並不如預期,因而對於台灣產業之未來感到悲觀。
    然而,過去關於發展自有品牌之文獻多著重於自有品牌與企業績效之間的關聯,對於影響自有品牌成功發展的因素較少著墨,因此,本研究希望探討有何因素會影響台灣企業OBM之比例,並希望利用量化研究的方式佐證前人之研究結果,同時也給予產業界一個發展自有品牌的方向。
    本研究以台灣477家廠商為研究對象,先將質化資料利用內容分析萃取出本研究所需資訊,再將其轉化為量化資料,並以量化研究的方式探討影響廠商發展自有品牌之因素,同時也建構出可能影響台灣企業追求自有品牌的因素之模型,包含市場導向強度、顧客關係管理體系健全程度、品牌國際化經驗以及產品品質,並以多元迴歸分析的方式探討自變數與依變數之間的因果關係。
    研究結果發現,品牌國際化經驗對於廠商追求自有品牌的影響最大,原因在於廠商必須先讓顧客知曉並了解該品牌,產品才有可能為顧客所用。另外,顧客關係管理體制的健全程度與產品品質的好壞也會影響廠商發展自有品牌的比例,也就是說,光靠品牌的知名度並無法支撐品牌的發展,還必須透過提供好的服務以及品質優異的產品,讓顧客有好的產品使用經驗,台灣企業的品牌之路才能走得長久。
    Reference: 一、英文部分
    Aaker, D. A. (1988). Strategic market management (2nd ed.). New York: John Wiley & Sons, Inc.
    Aaker, D. A. (2007). Innovation: BRAND IT OR LOSE IT. California Management Review, 50(1), 8-24.
    Akdeniz, M. B., Calantone, R. J., & Voorhees, C. M. (2014). Signaling Quality: An Examination of the Effects of Marketing- and Nonmarketing-Controlled Signals on Perceptions of Automotive Brand Quality. Journal of Product Innovation Management, 31(4), 728-743.
    Akerlof, G. A. (1970). The market for "lemons": Quality uncertainty and the market mechanism. Quarterly Journal of Economics, 84(3), 488-500.
    Amit, R., & Schoemaker, P. J. H. (1993). Strategic assets and organizational rent. Strategic Management Journal, 14(1), 33-46.
    Anderson, B. S., & Eshima, Y. (2013). The influence of firm age and intangible resources on the relationship between entrepreneurial orientation and firm growth among Japanese SMEs. Journal of Business Venturing, 28(3), 413-429. doi: 10.1016/j.jbusvent.2011.10.001
    Arend, R. (2014). Entrepreneurship and dynamic capabilities: how firm age and size affect the `capability enhancement-SME performance` relationship. Small Business Economics, 42(1), 33-57.
    Armstrong, C. E., & Shimizu, K. (2007). A Review of Approaches to Empirical Research on the Resource-Based View of the Firm. Journal of Management, 33(6), 959-986.
    Arruñada, B., & Vázquez, X. H. (2006). When your contract manafacturer becomes your competitor. Harvard Business Review.
    Barney, J. (1986). Strategic factor markets: expectations, luck, and business strategy. Management Science, 32(10), 1231-1241.
    Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99.
    Birnik, A., Birnik, A.-K., & Sheth, J. (2010). The branding challenges of Asian manufacturing firms. Business Horizons, 53(5), 523-532.
    Bose, R., & Sugumaran, V. (2003). Application of knowledge management technology in customer relationship management. Knowledge & Process Management, 10(1), 3-17.
    Brady, M. K., & Cronin, J. J. J. (2001). Customer Orientation: Effects on Customer Service Perceptions and Outcome Behaviors. Journal of Service Research, 3(3), 241.
    Brown, T. J., Mowen, J. C., Donavan, D. T., & Licata, J. W. (2002). The Customer Orientation of Service Workers: Personality Trait Effects on Self-and Supervisor Performance Ratings. Journal of Marketing Research (JMR), 39(1), 110-119.
    Chang, W., Park, J. E., & Chaiy, S. (2010). How does CRM technology transform into organizational performance? A mediating role of marketing capability. Journal of Business Research, 63(8), 849-855.
    Cheng, M.-S., Blankson, C., Wuc, P. C. S., & Chen, S. S. M. (2005). A Stage Model of International Brand Development: The perspectives of manufacturers from two newly industrialized economies--South Korea and Taiwan. Industrial Marketing Management, 34(5), 504-514.
    Chisholm, A. M., & Nielsen, K. (2009). Social Capital and the Resource-Based View of the Firm. International Studies of Management & Organization, 39(2), 7-32.
    Christopher, M., Payne, A., & Ballantyne, D. (2013). Relationship Marketing: Routledge.
    Chu, W.-w. (2009). Can Taiwan`s second movers upgrade via branding? Research Policy, 38(6), 1054-1065.
    Cohen, W. M., & Levinthal, D. A. (1990). Absorptive Capacity: A New Perspective on Learning and Innovation. Administrative Science Quarterly, 35(1), 128-152.
    Corner, I., & Hinton, M. (2002). Customer relationship management systems: implementation risks and relationship dynamics. Qualitative Market Research: An International Journal, 5(4), 239-251.
    Coviello, N. E., Brodie, R. J., Danaher, P. J., & Johnston, W. J. (2002). How firms relate to their markets: An empirical examination of contemporary marketing practices. Journal of marketing, 66(3), 33-46.
    Darke, P., Chaike, S., Bohner, G., Einwiller, S., Erb, H.-P., & Hazlewood, D. (1998). Accuracy motivation, consensus information, and the law of large numbers: Effects on attitude judgment in the absence of argumentation. Personality and Social Psychology Bulletin, 24(11), 1205-1215.
    Das, T. K., & Teng, B.-S. (2001). Trust, Control, and Risk in Strategic Alliances: An Integrated Framework. Organization Studies (Walter de Gruyter GmbH & Co. KG.), 22(2), 251.
    Day, G. S. (1994). The capabilities of market-driven organizations. Journal of marketing, 58(4), 37-51.
    Day, G. S., & Wensley, R. (1988). Assessing Advantage: A Framework for Diagnosing Competitive Superiority. Journal of marketing, 52(2), 1-20.
    Deshpandé, R., Farley, J. U., & Webster Jr, F. E. (1993). Corporate Culture Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis. Journal of marketing, 57(1), 23-37.
    Doyle, P. (1989). Building Successful Brands: The Strategic Options. Journal of Marketing Management, 5(1), 77-95.
    Dunning, J. H. (1977). Trade, location of economic activity and the multinational enterprise: a search for an eclectic approach. In B. G. Ohlin, P.-O. Hesselborn & P. M. Wijkman (Eds.), The International Allocation of Economic Activity. London: Macmillan.
    Dunning, J. H. (1981). International Production and the Multinational Enterprise. London: George Allen & Unwin.
    Dutta, S., Narasimhan, O., & Rajiv, S. (1999). Success in High-Technology Markets: Is Marketing Capability Critical? Marketing Science, 18(4), 547-568.
    Eng, T.-Y., & Spickett-Jones, J. G. (2009). An investigation of marketing capabilities and upgrading performance of manufacturers in mainland China and Hong Kong. Journal of World Business, 44(4), 463-475.
    Fombrun, C. J., & Riel, C. B. M. v. (1997). The Reputational Landscape. Corporate Reputation Review, 1(1), 5-13.
    Gereffi, G. (1999). International trade and industrial upgrading in the apparel commodity chain. Journal of International Economics, 48(1), 37-70.
    Givon, M., Mahajan, V., & Muller, E. (1995). Software piracy: Estimation of lost sales and the impact on software diffusion. Journal of marketing, 59(1), 29.
    Grębosz, M., & Otto, J. (2013). International expansion of brands by realization of co-branding strategy. Journal of Economics & Management(14), 77-87.
    Gronroos, C. (1990). Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior Interface. Journal of Business Research, 20(1), 3-11.
    Guan, J., & Ma, N. (2003). Innovative capability and export performance of Chinese firms. Technovation, 23(9), 737-747.
    Gulycz, M., & Brown, S. A. (2002). Performance-Driven CRM: How To Make Your Customer Relationship Management Vision A Reality. Toronto: John Wiley and Sons
    Guo, L., & Zhao, Y. (2009). Voluntary Quality Disclosure and Market Interaction. Marketing Science, 28(3), 488-501.
    Han, C., Porterfield, T., & Li, X. (2012). Impact of industry competition on contract manufacturing: An empirical study of U.S. manufacturers. International Journal of Production Economics, 138(1), 159-169.
    Helsen, K., Jedidi, K., & DeSarbo, W. S. (1993). A new approach to country segmentation utilizing multinational diffusion patterns. Journal of marketing, 57(4), 60.
    Hem, L. E., de Chernatony, L., & Iversen, N. M. (2003). Factors Influencing Successful Brand Extensions. Journal of Marketing Management, 19(7/8), 781-806.
    Hitt, M. A., Hoskisson, R. E., & Ireland, R. D. (1994). A Mid-Range Theory of the Interactive Effects of International and Product Diversification on Innovation and Performance. Journal of Management, 20(2), 297.
    Hitt, M. A., Hoskisson, R. E., & Kim, H. (1997). International diversification: effects on innovation and firm performance in product-diversified firms. Academy of Management Journal, 40(4), 767-798.
    Hobday, M. (1995). Innovation in East Asia: the challenge to Japan. London: Edward Elgar.
    Horng, C., & Chen, W. (2008). From Contract Manufacturing to Own Brand Management: The Role of Learning and Cultural Heritage Identity. Management and Organization Review, 4(1), 109-133.
    Houston, F. S. (1986). The Marketing Concept: What It Is and What It Is Not. Journal of marketing, 50(2), 81-87.
    Hui, M. K., & Zhou, L. (2003). Country-of-manufacture effects for known brands. European Journal of Marketing, 37(1/2), 133-153.
    Humphrey, J. (2004). Upgrading in global value chains: International labour office (ILO).
    Humphrey, J., & Schmitz, H. (2002). How Does Insertion in Global Value Chains Affect Upgrading in Industrial Clusters? Regional Studies, 36(9), 1017.
    Jaworski, B. J., & Kohli, A. K. (1993). Market Orientation: Antecedents and Consequences. Journal of marketing, 57(3), 53-70.
    Jean, R. J. B. (2014). What makes export manufacturers pursue functional upgrading in an emerging market? A study of Chinese technology new ventures. International Business Review, 23(4), 741-749.
    Johanson, J., & Vahlne, J.-E. (1977). The internationalization process of the firm: a model of knowledge development and increasing foreign commitments. Journal of International Business Studies, 8(1), 25-34.
    Johanson, J., & Wiedersheim-Paul, F. (1975). The internationalization of the firm - Four Swedish case studies. Journal of Management Studies, 12(3), 305-322.
    Kalakota, R., & Robinson, M. (2001). E-business 2.0: Roadmap for Success: Addison-Wesley.
    Kapferer, J. N. (1992). Strategic Brand Management – New Approaches to Creating and Evaluating Brand Equity. London: Kogan Page.
    Kim, H.-S., & Kim, Y.-G. (2009). A CRM performance measurement framework: Its development process and application. Industrial Marketing Management, 38(4), 477-489.
    Knight, G. A., & Cavusgil, S. T. (2004). Innovation organizational capabilities and the born-global firm. Journal of International Business Studies, 35(2), 124-141.
    Kohli, A. K., & Jaworski, B. J. (1990). Market Orientation: The Construct, Research Propositions, and Managerial Implications. Journal of marketing, 54(2), 1-18.
    Kotabe, M. (1990). The Relationship Between Offshore Sourcing and Innovativeness of U.S. Multinational Firms: An Empirical Investigation. Journal of International Business Studies, 21(4), 623-638.
    Kotabe, M., Srinivasan, S. S., & Aulakh, P. S. (2002). Multinationality and Firm Performance: The Moderating Role of R&D and Marketing Capabilities. Journal of International Business Studies, 33(1), 79-97.
    Lederer, C., & Hill, S. (2001). See your brands through your customers’ eyes. Harvard Business Review, 79(6), 125-133.
    Levitt, T. (1984). The globalization of markets. McKinsey Quarterly(3), 2-20.
    Lindgreen, A. (2004). The design, implementation and monitoring of a CRM programme: a case study. Marketing Intelligence & Planning, 22(2), 160-186.
    Lindgreen, A., Palmer, R., Vanhamme, J., & Wouters, J. (2006). A relationship-management assessment tool: Questioning, identifying, and prioritizing critical aspects of customer relationships. Industrial Marketing Management, 35(1), 57-71.
    Liu, F.-H., Liu, H.-Y., & Lin, T.-L. (2008). The competence and constraints of brand building for contract manufacturers. Journal of Brand Management, 15(6), 412-432. doi: 10.1057/bm.2008.8
    Lockett, A., Thompson, S., & Morgenstern, U. (2009). The development of the resource-based view of the firm: A critical appraisal. International Journal of Management Reviews, 11(1), 9-28.
    Makadok, R. (2001). Toward a synthesis of the resource-based and dynamic-capability views of rent creation. Strategic Management Journal, 22(5), 387. doi: 10.1002/smj.158
    Mansfield, E. (1981). Composition of R&D Expenditures: Relationship to Size of Firm, Concentration, and Innovative Output. Review of Economics & Statistics, 63(4), 610.
    Morgan, R. M., & Hunt, S. D. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of marketing, 58(3), 20.
    Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of marketing, 54(4), 20-35.
    Ng, S. C. H., Zhao, X., Fan, X., & Rungtusanatham, J. M. (2014). TQM and brand-building by Chinese original brand manufacturers: impact on business performance. International Journal of Production Research, 52(3), 825-846.
    Ocampo Figueroa, L. E., Alarcón Osuna, M. A., & Fong Reynoso, C. (2014). Determinants of the internationalization of the firm: the accelerated model vs the sequential model. International Journal of Business & Finance Research (IJBFR), 8(5), 81-93.
    Pehrsson, A. (2014). Firms` customer responsiveness and performance: the moderating roles of dyadic competition and firm`s age. Journal of Business & Industrial Marketing, 29(1), 34-44.
    Penrose, E. T. (1959). The Theory of the Growth of the Firm: Oxford University Press.
    Peteraf, M. A. (1993). The cornerstones of competitive advantage: a resource-based view. Strategic Management Journal, 14(3), 179-191.
    Rigby, D. K., Reichheld, F. F., & Schefter, P. (2002). Avoid the Four Perils of CRM. Harvard Business Review, 80(2), 101-109.
    Roxas, H. B., & Chadee, D. (2011). A resource-based view of small export firms` social capital in a southeast Asian country. Asian Academy of Management Journal, 16(2), 1-28.
    Saxe, R., & Weitz, B. A. (1982). The SOCO Scale: A Measure of the Customer Orientation of Salespeople. Journal of Marketing Research (JMR), 19(3), 343-351.
    Schmitz, H., & Knorringa, P. (2000). Learning from Global Buyers. Journal of Development Studies, 37(2), 177.
    Shu, M.-H., & Wu, H.-C. (2014). Supplier Evaluation and Selection Based on Stochastic Dominance: A Quality-Based Approach. Communications in Statistics: Theory & Methods, 43(14), 2907-2922.
    Sinkula, J. M. (1994). Market Information Processing and Organizational Learning. Journal of marketing, 58(1), 35-45.
    Sinkula, J. M., Baker, W. E., & Noordewier, T. (1997). A Framework for Market-Based Organizational Learning: Linking Values, Knowledge, and Behavior. Journal of the Academy of Marketing Science, 25(4), 305-318.
    Slater, S. F., & Narver, J. C. (1994). Does Competitive Environment Moderate the Market Orientation- Performance Relationship? Journal of marketing, 58(1), 46-55.
    Slater, S. F., & Narver, J. C. (1995). Market Orientation and the Learning Organization. Journal of marketing, 59(3), 63-74.
    Sodhi, M. S., & Tang, C. S. (2013). Strategies and tactics of Chinese contract manufacturers and western OEMs (2001–2011). International Journal of Production Economics, 146(1), 14-24. doi: 10.1016/j.ijpe.2012.10.014
    Srivastava, R. K., & Shocker, A. D. (1991). Brand equity : a perspective on its meaning and measurement: Marketing Science Institute.
    Tan, J. (2007). Phase transitions and emergence of entrepreneurship: The transformation of Chinese SOEs over time. Journal of Business Venturing, 22(1), 77-96.
    Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533.
    Temporal, P. (2005). Branding for survival in Asia. Journal of Brand Management, 12(5), 374-378.
    van Egeren, M., & O`Connor, S. (1998). Drivers of market orientation and performance in service firms. Journal of Services Marketing, 12(1), 39.
    Vorhies, D. W., & Morgan, N. A. (2005). Benchmarking Marketing Capabilities for Sustainable Competitive Advantage. Journal of marketing, 69(1), 80-94.
    Webster, J. F. E. (1992). The changing role of marketing in the corporation. Journal of marketing, 56(4), 1.
    Welch, L. S., & Luostarinen, R. (1988). Internationalization: Evolution of a Concept. Journal of General Management, 14(2), 34-55.
    Wernerfelt, B. (1984). A Resource-based View of the Firm. Strategic Management Journal, 5(2), 171-180.
    Wernerfelt, B. (1988). Umbrella branding as a signal of new product quality: an example of signalling by posting a bond. RAND Journal of Economics (RAND Journal of Economics), 19(3), 458-466.
    Williamson, P. J. (2005). Strategies for Asia`s new competitive game. Journal of Business Strategy, 26(2), 37-43.
    Wind, Y., & Robertson, T. S. (1983). Marketing Strategy: New Directions for Theory and Research. Journal of marketing, 47(2), 12.
    Wortzel, L. H., & Wortzel, H. V. (1981). Export marketing strategies for NIC and LDC-based firms. Columbia Journal of World Business, 51-60.
    Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of marketing, 52(3), 2-22.

    二、中文部分
    趙建雄(2009)。資本密集代工產業capital-intensive subcontractors。出處: 台灣大百科全書http://taiwanpedia.culture.tw/web/content?ID=4107
    鍾欣妍(2012)。影響台灣企業國際品牌策略形成之研究。國立成功大學碩士論文.
    瞿宛文(2004)。代工、品牌與產業升級。 中央研究院人社會中心,未出版。
    Description: 碩士
    國立政治大學
    國際經營與貿易研究所
    102351003
    102
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0102351003
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

    Files in This Item:

    File SizeFormat
    index.html0KbHTML2372View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback