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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/68331


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    題名: Collaborative Pricing Model for Bundling Information Goods
    作者: 張瑋倫;苑守慈
    CHANG,WEI-LUN;Yuan,Soe-Tsyr
    貢獻者: 資管系
    關鍵詞: collaborative pricing;information goods;bundling
    日期: 2008
    上傳時間: 2014-08-06 14:02:08 (UTC+8)
    摘要: The information economy engenders consideration of certain issues such as information goods cost/pricing, technology infrastructure, and information policy in the era of knowledge economy. Due to the unique cost structure and product characteristics of information goods, conventional pricing strategies are unfeasible, and a differential pricing strategy is crucial. Nevertheless, few models exist for pricing information goods in the e-service industry. This study proposes a novel collaborative pricing model in which customers are active participants in determining product prices and adopt prices and services that meet their changing needs. This study also shows that the collaborative pricing model generates an optimal bundle price at equilibrium with optimal profit and utility. Theoretical proofs and practical implications justify this pricing model, which is essential for future information goods pricing in the information economy.
    關聯: Journal of Information Science, 34(5), 635-650
    資料類型: article
    DOI 連結: http://dx.doi.org/10.1177/0165551507084632
    DOI: 10.1177/0165551507084632
    顯示於類別:[資訊管理學系] 期刊論文

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