政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/68245

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/68245

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/68245

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/68245

Title:	台灣高齡者之吞嚥困難解決方案的市場分析與商機 Market Analysis and Business Opportunities of Dysphagia Solution for the Elderly in Taiwan
Authors:	林玉婷 Lin, Tina
Contributors:	吳文傑 Wu, Jack 林玉婷 Lin, Tina
Keywords:	吞嚥困難高齡患者吞嚥困難特殊飲食營養水合作用濃稠液體吞嚥困難症狀管理 Dysphagia Elderly Patient Dysphagia Diet Nutrition Hydration Thickened Liquids Dysphagia Management
Date:	2013
Issue Date:	2014-08-06 11:43:05 (UTC+8)
Abstract:	台灣高齡者之吞嚥困難解決方案的市場分析與商機 It has been suggested that dysphagia affects approximately 8 % of the world’s population. People may be completely unable to swallow or may have trouble in safely swallowing liquids, foods, or saliva. When that happens, eating becomes a challenge. Recent studies have identified elderly people who require the long- term care as being at increased risk for dysphagia due to changes in the swallowing mechanism as aging occurs, it may affect 30% to 40% of the population at 65 years old or more. Taiwan is on course to go from being an “aging society” to an “aged society” and is experiencing a rapid increase in the number of older adults who require long-term care. Dysphagia is a prevalent difficulty among elderly people. Though increasing age facilitates subtle physiological changes in the swallow function, age-related diseases are significant factors in the presence and severity of dysphagia. Among elderly diseases and health complications, stroke and dementia reflect high rates of dysphagia. In both conditions, dysphagia is associated with nutritional deficits and increased risk of pneumonia. Recent efforts have suggested that long-term care organizations or nursing homes are also at risk for dysphagia and are associated deficits in nutritional status and increased pneumonia risk. Swallowing rehabilitation is an effective approach to increase safe oral intake in these populations and recent research has demonstrated extended benefits related to improved nutritional status and reduced pneumonia rates. Living with dysphagia is challenging, but it can be managed. For elderly people with dysphagia, it`s important to continue the principle of maintaining hydration, calories and nutrients, especially protein and fluids. Texture-modified foods and thickened liquids can help achieve nutritional and hydration goals. This research provides the market analysis of dysphagia solution and its market opportunities in Taiwan. It concludes with a market plan to assess the viability of such a business opportunity. Well- structured management of dysphagia can not only provide elderly people’s physical, mental and social well-being but also brings the elderly people the pleasures of eating and the dignity during the last few years of their lives. 1. Executive Summary 1 1.1. Research Objectives 1 1.2. Research Methodology 1 2. Overview of Dysphagia Solution Market 2 2.1. Dysphagia Definition 2 2.2. Current Status of Dysphagia 6 2.3. Dysphagia Treatments and Management 10 2.4. Current Status of Dysphagia Solution Products Development 13 2.4.1 Thickened Liquids 13 2.4.2 Modification of foods/liquids 15 3. Dysphagia Solution Business Opportunity in Taiwan 17 3.1. Current Status of Dysphagia Solution Suppliers in Taiwan 17 3.2. Potential Dysphagia Solution Products 17 4. Competitive Assessment- SWOT Analysis 19 4.1. Strength 20 4.1.1 High quality, stable and diverse products contained with natural raw materials and ingredients 20 4.1.2 Products are easy for healthcare providers to use 20 4.1.3 Well established brand and innovative technology 21 4.1.4 Products comply with international regulation and guidelines 21 4.2. Weakness 22 4.2.1 Not the first entrant 22 4.2.2 Relatively higher price product 22 4.2.3 Poor long- term care system in Taiwan 22 4.2.4 Products need to localized to meet local diet culture 23 4.3. Opportunities 23 4.3.1 Food safety issues have become very strict in Taiwan 23 4.3.2 Growth in consumer spending for older people 24 4.3.3 Few number of competitors in the market 24 4.3.4 Reduce the government’s medical expenses 24 4.4. Threats 24 4.4.1 Taiwan`s lacking of a clear dysphagia diet guideline 24 4.4.2 Low profits in the first years 25 4.4.3 Other trusted brands have stepped into the market 25 4.4.4 Depressing economic situation 25 5. Marketing Plan 26 5.1. Product Strategy 26 5.1.1 Thickening Power 27 5.1.2 Customized Solution: Ready To Drink and Eat 27 5.1.3 Nourish 32 5.2. Price Strategy 33 5.3. Place Strategy 33 5.4. Promotion Strategy 34 5.4.1 Brand management 34 5.4.2 Education 34 5.4.3 Sale activities and discount coupon 35 5.4.4 People Strategy 35 6. Income Statement 38 7. Reference 41
Reference:	1. Christian Nordqvist , Medical News Today, 28 January 2010 2. Martino R, Foley N, Bhogal S, Diamant N, Speechley M, Teasell R. Dysphagia after stroke: incidence, diagnosis, and pulmonary complications. Stroke. 2005;36:2756–2763. doi: 10.1161/01.STR.0000190056.76543.eb. 3. Horner J, Alberts MJ, Dawson DV, Cook GM. Swallowing in Alzheimer’s disease. Alzheimer Dis Assoc Disord. 1994;8(3):177–189. doi: 10.1097/00002093-199408030-00004. 4. Barczi SR, Sullivan PA, Robbins J. How should dysphagia care of older adults differ? Establishing optimal practice patterns. Semin Speech Lang. 2000;21:347–361. doi: 10.1055/s-2000-8387. 5. Kayser-Jones K, Pengilly K. Dysphagia among nursing home residents. Geriatr Nurs. 1999;20:77–84. doi: 10.1053/gn.1999.v20.97011. 6. Mealtime difficulties in a home for the aged: not just dysphagia. Steele CM, Greenwood C, Ens I, Robertson C, Seidman-Carlson R Dysphagia. 1997 Winter; 12(1):43-50; discussion 51 7. Swallowing impairment and feeding dependency in the hospitalised elderly. Lee A, Sitoh YY, Lieu PK, Phua SY, Chin JJ Ann Acad Med Singapore. 1999 May; 28(3):371-6 8. Swallowing function after stroke: prognosis and prognostic factors at 6 months.Mann G, Hankey GJ, Cameron D Stroke. 1999 Apr; 30(4):744-8.,10: Complications and outcome after acute stroke. Does dysphagia matter Smithard DG, O`Neill PA, Parks C, Morris J Stroke. 1996 Jul; 27(7):1200-4 9. Prevalence of dysphagia among community-dwelling elderly individuals as estimated using a questionnaire for dysphagia screening. Kawashima K, Motohashi Y, Fujishima I Dysphagia. 2004 Fall; 19(4):266-71. –13Dysphagia in the elderly: preliminary evidence of prevalence, risk factors, and socioemotional effects. Roy N, Stemple J, Merrill RM, Thomas L Ann Otol Rhinol Laryngol. 2007 Nov; 116(11):858-65. 10. Groher ME, Crary MA. Dysphagia: Clinical Management in Adults and Children. Maryland Heights, MO: Mosby Elsevier; 2010. 11. Prevalence of stroke--United States, 2005. Centers for Disease Control and Prevention (CDC) MMWR Morb Mortal Wkly Rep. 2007 May 18; 56(19):469-74. 12. Review Epidemiology of dementia and Alzheimer`s disease. Hendrie HC Am J Geriatr Psychiatry. 1998 Spring; 6 (2 Suppl):S3-18.17: Prevalence of dementia in the United States: the aging, demographics, and memory study. Plassman BL, Langa KM, Fisher GG, Heeringa SG, Weir DR, Ofstedal MB, Burke JR, Hurd MD, Potter GG, Rodgers WL, Steffens DC, Willis RJ, Wallace RB Neuroepidemiology. 2007; 29(1-2):125-32. 13. 台灣身心障礙者口腔醫學會理事長、高雄醫學大學附設中和醫院牙科主治醫師黃純德 14. 身心障礙者與口咽癌患者其咀嚼吞嚥功能之評估與探討 2002, 曾兆岑 15. Dysphagia in Stroke: A New Solution, Claire Langdon and David Blacker. 16. Felt, P., et al. National Dysphagia Task Force. “The National Dysphagia Diet: Standardization for Optimal Care.” Chicago, IL: American Dietetic Association; 2002. 17. 身心障礙者與口咽癌患者其咀嚼吞嚥功能之評估與探討 2002, 曾兆岑 18. Cook, I.J. (2003). Treatment of oropharyngel dysphagia. Current Treatment Options in Gastroenterology, 6(4), 273-281 19. Robbins JA, Nicosia M, Hind JA, Gill GD, Blanco R, Logemann JA. Defining physical properties of fluids for dysphagia evaluation and treatment. Perspectives on Swallowing and Swallowing Disorders. 2002;11:16–19 20. Review Senescent swallowing: impact, strategies, and interventions. Ney DM, Weiss JM, Kind AJ, Robbins JNutr Clin Pract. 2009 Jun-Jul; 24(3):395-413.
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 98933023 102
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0098933023
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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