參考文獻: | 中文文獻 1.今津次郎,1994,POP廣告理論與圖案製作,台北:藝風堂出版社 2.尼爾森公司,2014,2014年消費者購物行為研究,未出版 3.李郁文,2003,消費者在商店內之商品選購決策研究—以個人用品店購買開架式保養品為例,政治大學企業管理研究所碩士論文。 4.吳縱橫,1994,「商品陳列的技巧與原則」,流通世界雜誌,第44 期, 79-86。 5.吳明德,1999,產品價格、品牌知名度、偏好與降價幅度對組合產品購買意願之影響-以紅配綠銷售方式為例,成功大學國際企業研究所碩士論文。 6.東方線上公司,2013,E-ICP東方消費者行銷研究,未出版 7.陳銘慧,2002,溝通策略、消費者衝動性特質、產品特質對衝動性消費行為之影響,臺灣大學商學研究所博士論文。 8.黃雨菁,2001,「POP的靈活運用與相關陳列物所帶來的視覺活化」,藥業市場雜誌,71期,40-49。 9.黃俊英,1997,行銷學,台北:華泰書局。 10.莊景雄,1998,POP廣告實務綜合篇,台北:美工圖書社。 11.滕青芬,2006,「收銀機前的行銷決勝點」,遠見雜誌,239期,79-83。 12.薛思新,1981,商品陳列技術,台北:華聯出版社。 13.蘇宗雄,1979,POP的實際與理論,台北:北屋出版事業股份有限公司。 英文文獻 1.Aaker, D. A., 1973, “Toward A Normative Model of Promotional Decision Marketing,” Management Science, Vol.19, No.6, 593-603. 2.Applebaum, W., 1951, “Studying Consumer Behavior in Retail Scores,” Journal of Marketing, Vol.16, 32-40. 3.Assael, H., 1998, Consumer Behavior and Marketing Action, 6th, South- Western College Publishing, Cincinnati. 4.Bass, F. M., Pessemier, E.A. and Lehmann, D.R., 1972, “An Experimental study of the Relationship between Attitudes, Brand Preferences and Choice,” Behavior Science, Vol.17, No.6, 532-541. 5.Beatty, S.E., and Ferrell, M.E., 1998, “Impulse buying: modeling its precursors,” Journal of Retailing, Vol.74, No.2, 169-191. 6.Bell, D. R., Corsten, D., & Knox, G.,2011, “From point of purchase to path to purchase: how preshopping factors drive unplanned buying,” Journal of Marketing, Vol.75, No.1, 31-45. 7.Bellenger, Danny E., Robertson, Dan H., and Hirschman, Elizabeth C., 1978, “Impulse Buying Varies by Product,” Journal of Advertising Research, Vol.18, No.21, 15-18. 8.Berry, L. L., 1980, “Services Marketing Is Different,” Business, Vol. 30, No.3, 24-29. 9.Chandon, P., Hutchinson, J. W., Bradlow, E. T., & Young, S. H., 2009, “Does in-store marketing work? Effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase.” Journal of Marketing, Vol.73, No.6, 1-17. 10.Davis, Scott, J. Jeffery Inman, and Leigh McAlister, 1992, “Promotion Has a Negative Effect on Brand Evaluations-Or Does It? Additional Disconfirming Evidence,” Journal of Marketing Research, Vol. 29, 143-148. 11.Dholakia, U. M., 2000, “Temptation and Resistence: An Intergrated Model of Consumption Impulse Formation and Enactment, Psychology and Marketing, Vol.17, No.11, 955-982. 12.Engel, J. F., Blackwell, R. D., and Miniard, P.W., 2001, Consumer Behavior, 9th , New York, NY:Harcourt College Publishers. 13.Engel, J. F., Blackwell, R. D., and Miniard, P. W., 1995, Consumer Behavior, 8th, Orlando, FL:Dryden Press. 14.Heilman, C. M., Nakamoto, K., Rao, A. G., 2002, “Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons,” Journal of Marketing Research, Vol.39, No.2, 242-252. 15.Hui, S. K., Huang, Y., Suher, J., & Inman, J. J., 2013, “Deconstructing the “First Moment of Truth”: Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking.” Journal of Marketing Research, Vol.50, No.4, 445-462. 16.Jeffrey Inman and Russell S. Winer, 1998, “Where the Rubber Meets the Road: A Model of In-Store Consumer Decision Making,” Marketing Science Institute Working Paper, No.98-122. Cambridge, MA: Marketing Science Institute. 17.Iyer E. S., 1989, “Unplanned Purchasing: Knowledge of Shopping Environment and Time Pressure,” Journal of Retailing, Vol.65, No.1, 40-57. 18.James F. E., Roger D.B. and Paul W.M., 2001, Consumer Behavior, 9th, Orlando: Harcourt, Inc. 19.Keaveney, S. M., 1995, “Customer Switching Behavior in Service Industries: An Exploratory Srudy,”Journal of Marketing, Vol.59, No.2, 71-82. 20.Kollat, D.T. and Willet, R.P., 1967, “Consumer Impulse Purchasing Behavior,” Journal of Marketing Research, Vol.4, 21-31. 21.Kotler, P., 1998, Marketing Management Analysis Planning, Implementation and Control, 7th, New Jersey:Prentice Hall International Inc. 22.Kotler, Bowen, and Makens, 2003, Marketing for Hospitality and Tourism, 3rd , Upper Saddle River. 23.Mela, C. F., Gupta, S. and Lehmann, D. R., 1997, “The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice,” Journal of Marketing Research, Vol.34, No.2, 248-261. 24.Paul, P. J. and Jerry, C.O., 1990, Consumer Behavior & Marketing Strategy, Irwin, IL: Homewood Company. 25.Piron, Francis, 1991, “Defining Impulse Purchasing,” Advances in Consumer Research, Vol.18, No.1, 509-514. 26.Raghubir, P. and Corfman, K., 1999, “When Do Price Promotions Affect Pretrial Brand Evaluations?” Journal of Marketing Research, Vol. 36, No.1, 211-222. 27.Rook, Dennis W., 1987, “The Buying Impulse,” Journal of Consumer Research, Vol.14, No.2, 189-199. 28.Rook, D. W. and S. J. Hoch, 1985, “Consuming Impulse,” Advances in Consumer Research, Vol.12, 23-27. 29.Rust, Roland T. and Anthony J. Zahorik,1993 , “Customer Satisfaction, Customer Retention, and Market Share,” Journal of Retailing, Vol.69, No.2, 193-215 30.Shankar, V., Inman, J. J., Mantrala, M., Kelley, E., & Rizley, R., 2011, “Innovations in Shopper Marketing: Current Insights and Future Research Issues.” Journal of Retailing, Vol.87, 29-42. 31.Shimp, T., 1997, Advertising, Promotion, and Supplemental. Aspects of Integrated Marketing Communications, 4th, Dryden Press, New York, NY. 32.Stern, H., 1962, “The Significance of Impulse Buying Today,” Journal of Marketing, Vol.26, No.2, 59-62. 33.Van Trijp, J. C. M., Hoyer, W, D., and Inman, J. J., 1996, “Why Switch? Product Category-Level Explanations for True Variety-Seeking Behavior,” Journal of Marketing Research, Vol.33, No.3, 281-293. 34.Weinberg, P. & W. Gottwald, 1982, “Impulsive Consumer Buying as a Result of Emotions,” Journal of Business Research, Vol.10, No.1, 43-57. 35.Wells, W. D. and Prensky, D., 1996, “Group Influence and Consumer Risk Taking: An Experimental Study,” Unpublished Doctoral Dissertation, Pennsylvania State University. 36.Weun, S. E., Jones M. A., and Beatty S. E. ,1998, “The Development and Validation of the Impulse Buying Tendency Scale”, Psychological Reports, Vol.82, No.3, 1123-1133. 37.Wood, M., 1998, “Socio-Economic Status, Delay of Gratification, and Impulse Buying,” Journal of Economic Psychology, Vol.19, 295-320. |