| Reference: | 一、 英文部分
1. Alavi, M. and Carlson, P.(1992), "A Review of MIS Research and Disciplinary Development", Journal of Management Information System, Spring, Vol. 8, No.4, pp.45-62.
2. Coase, Ronald H., "The Nature of the Firm ", Economics, 4(4), 1937, pp.386-405.。
3. Creswell, J. W. (1998). Qualitative Inquiry and Research Design: Choosing among Five Tradition. Thousand Oaks, CA: Sage.
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Effects of Need for Cognition on Message Evaluation, Recall, and Persuasion. Journal of Personality and Social Psychology, 45(4), pp. 805-818.
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7. Stake, R. E. (1995). The Art of Case Study Research, Thousand Oaks, CA: Sage
8. Williamson, O. E. (1985). The Economic Institution of Capitalism,
The Free Press, New York
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二、中文部分
1. 邱志聖（2010）,策略行銷分析：架構與實務應用（三版）,智勝文化。
2. 巫立宇、邱志聖(2014)，銷售管理(即將出版)。
3. 劉玓岡（2013）,以策略行銷分析架構探討命理業的商業模式, 國立政治大學企業管理系碩士論文
4. 郭維臻（2012）,業務銷售之策略行銷分析, 國立政治大學企業管理系碩士論文
5. 張文馨（2012）,業務發展與通路管理之策略行銷分析－以消費性電子產品A公司在馬來西亞為例, 國立政治大學企業管理系碩士論文
6. 彭芃萱（2010）, 你所不知道的3M, 商周出版 |
