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| 題名: | 從"我"世代到"我們"世代：Curiosity公司之旅遊咨詢服務
From Generation “Me” to Generation “We”: Curiouscity and the Collaborative Tourism |
| 作者: | 畢愛樂
Elodie Benayon |
| 貢獻者: | 湯宗益
Tang, Tzung I
畢愛樂
Elodie Benayon |
| 關鍵詞: | 世代
旅遊咨詢
Generation
Collaborative Tourism |
| 日期: | 2013 |
| 上傳時間: | 2014-07-30 13:33:23 (UTC+8) |
| 摘要: | From generation “Me” to generation “We”, the emergence of the collaborative way of consumption is much more than a simple marketing trend: it is a force to change, a mean to build stronger communities and eventually a socially enriched economy.
Curiouscity enriches this movement by replacing the individual at the core of the journey of discovery. Our team of six young entrepreneurs animate, coordinate and manage a community of inhabitants capable to offer innovative, out of the ordinary and personalized touristic services in France. Our goal is to build a diversified and strong community of individuals who believe, like us, that collaborative lifestyles are a major future trend of our economy. Unlike the main actors on e-tourism sector, we offer the opportunity to meet people and share unforgettable moments even before offering touristic services, as we believe that meeting new people is precisely what brings the richness of the journey.
We are an ambitious team with international and complementary backgrounds, convinced that our business model will be highly successful in the coming years and that Curiouscity can become the web reference for this new form of tourism that places the individual at the core the journey of discovery. We propose a complete offer of services on the French territory as well as partnerships with websites that could offer complementary services.
Eventually, virtual communities can be seen as a means to boost tourist product innovation by leveraging customer relationships and community-based interactions. Our main asset will be our diversified, multicultural and committed community, whose members share common values and passion for travel experiences.
Curiouscity, And Travelling Become Encountering
Keywords: Collaborative consumption, Online Business, E-tourism, Community-based tourism
1. Executive Summary 1
2. Market Study 4
2.1. The Collaborative and Tourism Sectors in France 4
2.1.1. The Collaborative Consumption 4
2.2. Analysis of Competitors 6
2.2.1. Indirect Competitors 6
2.3. Analysis of Demand 8
2.3.1. Main Patterns 8
2.3.2. Analysis of Our Target 9
3. Marketing Strategy 11
3.1. Strategic Analysis 11
3.1.1. PESTEL 11
3.1.2. SWOT Analysis 12
3.1.3. Porter Model 13
3.1.4. Value Chain 13
3.1.5. Key Success Factors 14
3.2. Operational Strategy 15
3.2.1. Our Offer 15
3.2.2. Price 15
3.2.3. Distribution 16
3.2.4. Promotion 16
4. Commercial Strategy 17
4.1. Recruitment of Locals 17
4.1.1. Prescribers and Exiting Communities 17
4.1.2. Local Authorities 19
4.1.3. Ambassadors 19
4.2. Recruitment of Tourists 20
4.3. The Affiliation Process 21
5. Our Website Curiouscity 23
5.1. Use of the Website 23
5.2. Design 24
6. Financial Forecast 27
6.1. Economic Model 27
6.1.1. Sources of Income 27
6.1.2. Main Expenditure Items 30
6.2. Forecast 30
6.2.1. Turnover 30
6.2.2. Funding 31
7. Human Resources 33
7.1. Team Members 33
7.2. Functions of Each Member of Curiouscity 33
7.3. Organization & HR 35
7.4. Start-Up Phase and Evolution 35
7.5. Form of Company and Capital Allocation 37
8. Legal 38
8.1. Legal Responsibility 38
8.2. Refund and Cancellation Policy 39
9. Risk Management 41
9.1. Methodology 41
9.2. Risks and Control of Risks 41
9.2.1. Development of Our Community Slower than Expected: 4x2 = 8 41
9.2.2. Bad Publicity from Dissatisfied Users: 4x2 = 8 42
9.2.3. Defection of a Key Member of Curiouscity Team: 3x3 = 9 42
9.2.4. Refusal of Investors to Support Our Project: 4x3 = 12 43
9.2.5. Difficulties to Develop Affiliation with Partners: 4x3 = 12 43
10. Conclusion 45
Reference 47
Appendix 48
Code of Conduct of Curiouscity 48 |
| 參考文獻: | Baglieri D., Consoli R. (2008). Collaborative innovation in tourism: managing virtual communities
Bostman R., Rogers R. (2010). WhatâÂÂs mine is yours: How collaborative consumption is changing the way we live.
Bratley R. T. Var. (1990). Perceived influence of Tourism on Social Issues. Annals of Tourism Research
Carvounas L., NEGRE L., LASSERRE J . (2013). Information report â French Senate
Gray B. (1985). Conditions facilitating Interorganizational collaboration. Human relations 911-936
Jamal T., Getz D. (1995). Collaboration theory and community tourism planning
Prentice R. (1993). Community-driven Tourism Planning and Resident preferences. Tourism management 218-227
Schwab K., Brende B., Greenhill R., Maovenzadeh John (2013). The Travel & Tourism Competitiveness Report 2013. Reducing Barriers to Economic Growth and Job Creation. World Economic Forum, 2013 |
| 描述: | 碩士
國立政治大學
從"我"世代到"我們"世代：Curiosity公司之旅遊咨詢服務
102933059
102 |
| 資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0102933059 |
| 資料類型: | thesis |
| 顯示於類別: | [國際經營管理英語碩士學程IMBA] 學位論文
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