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| Title: | 於德語系國家提供3D列印積層製造技術之可行性分析
Analysis on The Feasibility of Providing Additive Manufacturing Services in German Speaking Countries |
| Authors: | 史雅倫
Arnold Roland Steinbrecher |
| Contributors: | 蔡政憲
Tsai, Jason
史雅倫
Arnold Roland Steinbrecher |
| Keywords: | 3D列印
積層製造技術
技術服務提供者
德語系國家
3D printing
additive manufaturing
service provider
German speaking countries |
| Date: | 2013 |
| Issue Date: | 2014-07-29 16:05:54 (UTC+8) |
| Abstract: | 於德語系國家提供3D列印積層製造技術之可行性分析
‘People can have the Ford Model T in any color – as long as it‘s black‘ (Henry Ford)
In today’s competitive business environment, more is needed than building competitive advantages solely on cheap mass production on the other side of the globe. Product life cycles become shorter, customers more demanding, cost advantages of producing large amounts far from the distribution channels are eroding and flexibility in production is an essential parameter to meet customer’s demands.
The purpose of this business plan is to show small and medium sized enterprises (SMEs) a possibility to conquer constrains of mass production by using one of the few real disruptive technologies of our times. 3D printing or additive manufacturing indeed has the potential to change the paradigm for manufacturing.
In short, it is the process of building solid three-dimensional objects from any digital model data by applying materials usually layer upon layer. This method of building parts of virtually every shape is the reason for the name as opposed to subtractive or traditional manufacturing, where material is being removed by drilling, cutting, and milling.
Additive manufacturing technologies can be used anywhere in the product life cycle from pre-production prototypes to full-scale production:
On the entry level, small and medium sized enterprises could increase their performance through cost reduction by accelerating the business cycle. This is an implication of reduced time to market and improved product quality.
The next level not only involves speed but also cost savings arising out of supply chain improvements. Additive manufacturing is able to significantly reduce required inventory and therefore is reducing working capital requirements.
The third level takes full advantage of this new technology, exploiting the complexity for free phenomenon, which demonstrates that geometrically complex shapes can be produced at virtually no additional costs.
Last but not least, while putting all the advantages of additive manufacturing, mass-customization of products becomes an available option even for smaller companies.
The described paradigm shift already started, and although the industry is still small in absolute terms, growth rates have been impressive for the last few years. The global additive manufacturing market grew by 34.9% (CAGR) to US$ 3.07 billion in 2013, which is a continuation of the remarkable growth rates of 2010, 2011, and 2012. Even more exciting are the forecasts, which indicate that additive manufacturing could easily exceed US$ 21 billion by 2020. (cf. McKinsey Global Institute, 2013; Wohlers Associates Inc., 2014). The german speaking market is about 15% of the global additive manufacturing market with players being more educated in terms of additive manufacturing. Thus, it seems to be the right time to enter this market eager for innovation.
This business plan proposes to set-up an additive manufacturing service provider in Austria, targeting the German speaking countries, and offering its services to mainly but not exclusively small and medium sized enterprises. Since the competition is existent but very segmented, the declared goal of 5% market share should be manageable in the first three years of operation. The main target clients are SME’s in the following fields:
Manufacture of fabricated metal products and machinery and equipment
Manufacture of motor vehicles, trailers, and semi-trailers
Manufacture of furniture
Manufacture of jewelry, bijouterie, and related articles
Manufacture of medical and dental instruments and supplies
3magination, which is the proposed name for the company, shall provide the following services:
Additive manufacturing education
Design consultancy
Material consultancy
Small series production and prototyping
However, the business model classifies the first three services as trust and relationship building investments and the company only charges for the production itself. 3magination disposes of metal and polymer processing printers and is able to produce a very large spectrum of objects. Design, material selection, and the flexible production itself are 3maginations’s declared competitive advantages. To ensure this path, a detailed analysis of key talents has been performed.
Considering the conservative forecasts, initial investment of EUR 1.1 million in equity and a loan facility from banks of EUR 1.92 million would generate a NPV of EUR 25.5 million. Due to the large investments in fixed assets and the low sales volume at the beginning, a loss is anticipated in the first year. However, the company breaks even in the second year of operation and makes a small profit of EUR 286,394. From there on, the net income and sales ratio starts accelerating up to 34% in 2019. |
| Reference: | Books:
．Jukic, R. (2014). Das Potenzial des 3D-Drucks aus Sicht ausgewählter Unternehmen der Gebrauchsgüterindustrie im deutschsprachigen Raum. Wien.
．Wohlers Associates Inc. (2014). Wohlers Report 2014. Colorado.
Documents from Webpages:
．AM SIG. (2012). Shaping our national competency in additive manufacturing. (M. KTN, Ed.)
．Deloitte University Press. (2014). Retrieved June 2014, from www.DUPress.com
．McKinsey Global Institute. (2013). Disruptive technologies: Advances that will transform life, business, and the global economy. Retrieved May 2014, from McKinsey & Company: http://www.mckinsey.com/insights/business_technology/disruptive_technologies
．Roland Berger. (2013). Additive manufacturing - A game changer for the manufacturing industry. Retrieved May 2014, from Roland Berger: http://www.rolandberger.com/media/publications/2013-11-29-rbsc-pub-Additive_manufacturing.html
Interviews:
．EOS GmbH. (2014b). Different phonecalls and emails in June 2014.
．Tu, P.-m. (2014). President of Digital-can Tech Co., Ltd. (Author, Interviewer)
．Ullrich, J. (2014). DWS Sales Area Manager. (Author, Interviewer)
．Wu, R. (2014). Technical department at Detekt Technology Inc. (Author, Interviewer)
Journals:
．Merkt, Hinke, Schleifenbaum, & Voswinckel. (2012). Geometric complexity analysis in an integrative technology evaluation model (item) for selective laser melting (slm)R MELTING (SLM). South African Journal of Industrial Engineering , 23 (2), pp. 97-105.
．Ponche, Hascoet, Kerbrat, & Mognol. (2012). A new global approach to design for additive manufacturing. Virtual and Physical Prototyping , 7 (2), pp. 93-105.
Statistics:
．Central Intelligence Agency. (2014). The World Factbook. Retrieved May 2014, from https://www.cia.gov/library/publications/the-world-factbook/geos/au.html
．European Commission. (2014). Eurostat. Retrieved May 2014, from Eurostat - Database: http://epp.eurostat.ec.europa.eu/portal/page/portal/statistics/search_database
．Statistik Austria. (2014). Statistik Austria. Retrieved May 2014, from Statcube: http://www.statistik.at/web_de/services/datenbank_superstar/
．United Nations. (2013). GDP/breakdown at current prices in US Dollars (all countries). Retrieved June 2014, from http://unstats.un.org
Internet References:
．1zu1 Prototypen GmbH & Co KG. (2014). Retrieved May 2014, from www.1zu1prototypen.com
．3D Fab. (2014). Retrieved May 2014, from http://www.3dfab.net/
．3D iam AG. (2014). Retrieved June 2014, from http://www.3diam.ch
．3D Systems Inc. (2014). Retrieved June 2014, from http://www.3dsystems.com
．3D-Labs GmbH. (2014). Retrieved June 2014, from www.3d-labs.de/
．3D-Schilling GmbH. (2014). Retrieved May 2014, from www.3d-schilling.de
．4D Solution. (2014). Retrieved May 2014, from www.4d-solution.com
．Additively Ltd. (2014). Retrieved May 2014, from www.additively.com
．ASTM. (2014). Retrieved June 2014, from http://www.astm.org/COMMITTEE/F42.htm
．bkl-lasertechnik. (2014). Retrieved May 2014, from http://www.bkl-lasertechnik.com
．Bloomberg. (2014). Retrieved June 2014
．Blue Production GmbH. (2014, May). Retrieved May 2014, from www.blue-production.de
．bs-modelshop GmbH. (2014). Retrieved May 2014, from www.modelshop-vienna.com
．CITIM GmbH. (2014). Retrieved June 2014, from www.citim.de/en/index.php?snav=Unternehmen&inhalt=Profil&language=en
．Company Register. (2014). Retrieved May 2014, from https://www.unternehmensregister.de/ureg/
．Direct Manufacturing Research Center (DMRC). (2013). Direct Manufacturing Research Center (DMRC). Retrieved May 2014, from annual report: mb.uni-paderborn.de/fileadmin/dmrc/Research/Publications/dmrc_report_2013.pdf
．Ecoparts AG. (2014). Retrieved June 2014, from www.ecoparts.ch
．EOS GmbH. (2014a). e-Manufacturing Solutions. Retrieved June 2014, from http://www.eos.info
．FIT Production GmbH. (2014). Retrieved June 2014, from http://www.fit-production.de/
．FKM Sintertechnik. (2014). Retrieved May 2014, from http://fkm-lasersintering.de/
．Hintsteiner Group GmbH. (2014). Retrieved May 2014, from www.hintsteiner.at
．IRPD. (2014). Retrieved June 2014, from http://www.inspire.ethz.ch/
．Materialise NV. (2014). Retrieved June 2014, from http://www.materialise.com/
．Max Horlacher AG Protoshape GmbH. (2014). Retrieved June 2014, from http://www.maxhorlacherag.ch
．Nationalbank of Belgium. (2014). Retrieved June 2014, from http://www.bnb.be
．Österreichisches Firmenbuch. (2014). Retrieved May 2014
．PTZ-Prototypenzentrum GmbH. (2014). Retrieved June 2014, from www.ptz-prototypen.de
．RedEye. (2014). Retrieved June 2014, from http://www.redeyeondemand.com/
．Robotmech Stoessl GmbH. (2014). Retrieved May 2014, from www.robotmech.com
．RPD - Rapid Product Development GmbH. (2014). Retrieved May 2014, from www.rpd.at/index.php
．RT-CAD Tiefenboeck GmbH. (2014). Retrieved May 2014, from www.rt-cad.at
．Schneider International Holding GmbH. (2014). Retrieved June 2014, from http://www.schneider-international.net/
．Thre3D. (2014). Retrieved June 2014, from https://thre3d.com
．Von Allmen AG. (2014). Retrieved May 2014, from http://www.vonallmen.ch/
．Werkzeugelemente. (2014). Retrieved May 2014, from http://www.jell-werkzeugelemente.de |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
100933032
102 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0100933032 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
|
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