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| 題名: | 企業社會責任─金融業案例研究
Is Corporate Social Responsibility a Marketing Tactics or a Good Cause? A study on Financial Industry |
| 作者: | 陳淑蕊
Chan, Yolanda |
| 貢獻者: | 吳文傑
Wu, Jack
陳淑蕊
Chan, Yolanda |
| 關鍵詞: | 社會責任
金融業
Social Responsibility
Financial Industry |
| 日期: | 2013 |
| 上傳時間: | 2014-07-14 14:00:23 (UTC+8) |
| 摘要: | 企業社會責任─金融業案例研究
Corporate Social Responsibility is emerging in Taiwan. The thesis is to examine whether corporates in Taiwan are truly implementing corporate social responsibility by studying the practice in financial industry. In this paper, qualitative and quantitative surveys were conducted to the stakeholders of financial industry in order to evaluate their attitude, practice and effectiveness of financial industry on corporate social responsibility.
Keywords: Corporate Social Responsibility, Corporate Citizenship, Financial Industry, Banking Industry, Business Ethics |
| 參考文獻: | 1. Basu, K. and Palazzo, G. (2008). Corporate social responsibility: a process model of sensemaking. The Academy of Management Review, 33, pp. 122–136.
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16. http://www.gvm.com.tw/2014CSR/event.html
17. http://topic.cw.com.tw/csr/rules-5.aspx
18. http://csr.moea.gov.tw/main.aspx |
| 描述: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
101933017
102 |
| 資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0101933017 |
| 資料類型: | thesis |
| 顯示於類別: | [國際經營管理英語碩士學程IMBA] 學位論文
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