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  二、    日文文獻 1.    伊藤邦雄 (2010)。医薬品メーカー勝ち残りの競争戦略。東京:日本経済新聞出版社。 2.    佐藤健太郎 (2010)。医薬品クライシス。東京:新潮社 3.    佐藤睦美 (2011)。マーケティング視点で説く医薬品産業戦略マネジメント。東京:東急エージェンシ 4.    舘澤貢次 (2012)。医薬品。東京:産学社 5.    高橋真人 (2011)。変革期を勝ち抜く医薬品マーケティング新戦略。東京:医薬経済社
 
 
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