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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/67145


    Title: 禮多-禮品購物網站創業計畫
    Riddle.com.tw - Gift Shopping Website Business Plan
    Authors: 吳佳豪
    Wu, Charlie
    Contributors: 吳文傑
    Wu, Jack
    吳佳豪
    Wu, Charlie
    Keywords: 禮多
    禮品
    購物
    網站
    創業
    Riddle
    Gift
    Shopping
    Website
    Business
    Date: 2013
    Issue Date: 2014-07-01 12:12:24 (UTC+8)
    Abstract: 禮多-禮品購物網站創業計畫
    Riddle.com.tw - Gift Shopping Website Business Plan
    1. Executive Summary 1
    2. The company, objectives, and management team 2
    2.1 Company Profile 2
    2.2 Mission 2
    i.) Value Proposition: Brand owner of products distributed by Riddle.com.tw 2
    ii.) Value Proposition: Other distributors and independent designers 2
    iii.) Value Proposition: Consumers 2
    2.3 Vision 3
    2.4 Business Objectives 3
    2.5 Management Team 3
    3. The market and target audience 5
    3.1 Market Analysis 5
    3.2 Consumer Behavior 11
    3.3 Gift Market and Consumer Gift Purchase Behavior 15
    3.4 Target Audience 18
    4. The product and Services 21
    4.1 Business Scenario 21
    4.2 Business Model Concept – Riddle.com.tw 23
    4.3 The Product Offerings 24
    4.3.1 Riddle.com.tw’s own distributed brands and products 27
    4.3 Key partners – Distributors of premium foreign brands and independent designers 30
    4.4 Design Themes for Riddle.com.tw 32
    4.5 Website Design Concept 33
    5 Marketing & Sales 39
    5.1 Marketing Objectives 39
    5.2 Marketing Strategies 39
    5.2.1 Co-Branding 40
    5.2.2 Social Media 41
    5.2.3 Search Engine Optimization 42
    5.2.4 Word of Mouth 44
    5.2.5 Customer Loyalty Programs 44
    5.2.6 Online Advertising (Paid Media) 45
    5.2.7 Cross Promotions 46
    5.3 Competition 47
    5.3.1. Competitive Analysis 48
    5.4 SWOT Analysis 49
    5.5 Pricing Strategies 50
    6 Operational Plan 52
    6.1 Company Setup and Domain Name Registration 52
    6.2 Online Shop Planning and Development 52
    6.1 Import Tariffs, Shipping and Handling 58
    6.2 Employees 59
    7 Financial 61
    7.1 Startup Milestone and Cost Analysis 61
    7.1 Demand & Sales Forecast 61
    7.2 Financial & Cash Flow Projections 65
    7.2.1 The Cost Of Goods Sold 65
    7.2.2 The Selling, General & Administrative Expenses 65
    7.2.3 Funding 65
    7.2.4 Break Even Analysis 66
    7.2.5 Cash Flow Budget 67
    7.3 Profit and Loss Projection 69
    8 Conclusion & Potential Risks 72
    Reference:  陳映竹,資策會,台灣網路商店經營現況, 2012
     陳映竹,資策會,2013台灣網路商店經營現況分析, 2014.02.07
     陳映竹,資策會,2013台灣網友網路購物行為調查 2013.3.1
     Trading Economics, 2014/05/30
    http://www.tradingeconomics.com/taiwan/indicators
     Brain Magazine 動腦雜誌【調查報告】一千億客製化禮品商機的秘密 2009/08/05
    http://www.brain.com.tw/News/RealNewsContent.aspx?ID=12935#ixzz335i95nai
     Brain Magazine 動腦雜誌【調查報告】禮品採購 哪些商品最討喜？2011/01/21
    http://www.brain.com.tw/News/RealNewsContent.aspx?ID=15034
     Brain Magazine 動腦雜誌 【名人文章】線上購物抉擇時間短暫 2012/12/26
    http://www.brain.com.tw/Famous/FamousContent.aspx?ID=1035#ixzz3365ixul2
     LSA International Official Website:
    http://www.lsa-international.com/
     LUXASIA Official Website:
    http://www.luxasia.com.tw/
     陳舊 新周刊 愛送禮的中國人 2013.3.10
    http://news.hexun.com.tw/2013-03-20/152300533.html
     Meg Chang, Taiwan Today, Internet use hits all-time high in Taiwan, 2012.7.10
    http://taiwantoday.tw/ct.asp?xItem=193241&ctNode=421
     Institute of Information Technology, 2012 Q4 Internet Subscribers in Taiwan,2013.11.05
    http://www.find.org.tw/eng/news.asp?pos=0&subjectid=4&msgid=552
     Fireclick, 2014.05.28
    http://index.fireclick.com/fireindex.php?segment=0
     Aswath Damodaran, NYU Stern, Industry averages (Global) – uValuedata.exl, 2014.01
    http://people.stern.nyu.edu/adamodar/
     www.stern.nyu.edu/~adamodar/pc/datasets/uValuedata.xls
     GiftU 禮尚網, 2014
    http://www.giftu.com.tw/
     Pinkoi, 2014
    http://www.pinkoi.com/
     Gifts.com, 2014
    http://www.gifts.com/
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    100933005
    102
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G1009330051
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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