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请使用永久网址来引用或连结此文件:
https://nccur.lib.nccu.edu.tw/handle/140.119/67141
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| 题名: | 賣寶商業企劃書
MyBao Business Plan |
| 作者: | 古麗娟
Melissa Marie Koo Hun |
| 贡献者: | 何小台
Ho, Chester
古麗娟
Melissa Marie Koo Hun |
| 关键词: | Beauty
Eco-friendly
Cosmetics
Organic
Beauty
Eco-friendly
Cosmetics
Organic |
| 日期: | 2013 |
| 上传时间: | 2014-07-01 12:11:48 (UTC+8) |
| 摘要: | MyBao helps women to find eco-friendly alternatives for cosmetics, skin care and personal care products, while looking for sustainable solutions that contribute to the environment as well as their personal welfare. Our business will be a window for companies in the organic and natural care industry to reach out to a specific group of customers who share the same “green” vision. In addition, MyBao’s platform allows for customers’ data collection, which will provide companies with real-time information of trends and preferences.
Through an online subscription service, women will receive a monthly “surprise” personal eco bag, which will contain curated travel-size organic and natural products that will match their preferences and needs, according to a personal survey completed at the moment of subscription. Full-size products will also be available in our website for customers to purchase, should they like the products they were sent in their monthly MyBao. Based on the information collected from the surveys, MyBao can provide partner companies with valuable real-time information of customers’ purchasing trends (big data).
MyBao’s business model allows for different sources of revenue streams: (1) monthly subscription fees by users, (2) cut/percentage from the sales of full-size products, (3) advertising and product “featuring” option for our partner companies to prioritize their products in our website, (4) big data sale to our partner companies. |
| 參考文獻: | References
Accenture (2011). Asia Consumer Product Trends: Implications for Retailers and Manufacturers. Retrieved from: http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Emerging-Trends-Online-Version.pdf
Corsi, Vic (2011, June). Marketing to the Modern Asian Woman: Trends to Watch. Retrieved from: http://www.wpp.com/wpp/marketing/branding/marketing-to-the-modern-asian-woman/
Cosmetics & Toiletries Science Applied (2013, June 26). Demand for organic beauty to grow to over $13 billion by 2018. Retrieved from http://www.cosmeticsandtoiletries.com/formulating/category/natural/Demand-for-Organic-Beauty-to-Grow-to-Over-13-Billion-by-2018-Report-Says-213160491.html
Łopaciuk, Aleksandra and Łoboda, Mirosław (2013, June). Global beauty industry trends in the 21st Century. Retrieved from http://www.toknowpress.net/ISBN/978-961-6914-02-4/papers/ML13-365.pdf
The Nielsen Company (2013, July). New Wealth, New World; How and Why We Shop Around The Globe. Retrieved from: http://es.nielsen.com/site/documents/NielsenGlobalConsumerReportJuly2013.pdf
The Nielsen Company (2012, Quarter 3). State of the Asian American Consumer. Growing Market, Growing Impact. Retrieved from: http://www.nielsen.com/content/dam/corporate/us/en/microsites/publicaffairs/StateoftheAsianAmericanConsumerReport.pdf
The Nielsen Company (2012). Find out what shoppers really think with shoppers trends 2012. Retrieved from http://tw.en.acnielsen.com/documents/ShopperTrends2012TWen.pdf
Transparency Market Research (2013, June 26). Organic personal care products market for skin care, hair care, oral care and cosmetics - global industry analysis, size, share, growth, trends and forecast, 2012 – 2018. Retrieved from http://www.transparencymarketresearch.com/organic-personal-care-products.html |
| 描述: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
101933043
102 |
| 資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0101933043 |
| 数据类型: | thesis |
| 显示于类别: | [國際經營管理英語碩士學程IMBA] 學位論文
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