政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/66492

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/66492

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/66492

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/66492

Title:	史瓦濟蘭國際機場商業區之營運企劃書 Business plan for Commercial Zones at the King Mswati III International Airport in Swaziland
Authors:	梅可洛 Glory Mkhaliphi
Contributors:	吳文傑 Jack Wu 梅可洛 Glory Mkhaliphi
Keywords:	史瓦濟蘭國際機場商業區 Swaziland International Airport Commercial Zones
Date:	2013
Issue Date:	2014-06-04 14:44:31 (UTC+8)
Abstract:	史瓦濟蘭國際機場商業區之營運企劃書 1 Executive Summary 1 1.1. The Company 1 1.2. Vision and Mission 3 1.3. Objectives of the Airport 3 1.4. Keys to Success 4 1.5. Purpose of the study 5 2 Background and Motivation 7 2.1. Background information about Swaziland 7 2.2. Company History and Ownership 8 2.2.1. Matsapha International Airport 9 2.2.2. King Mswati III International Airport 10 3 Commercial Business Plan – New Airport 11 3.1. Commercial Businesses 11 3.1.1. Food and Beverages 12 3.1.2. Duty Free Shops 14 3.1.3. Non duty free shops 15 3.1.4. Car Parking 16 3.2. Value Proposition 18 3.3. Competitive edge 18 3.4. Business Model 19 4 Commercial Businesses 21 4.1. Business models overview 21 4.2. Non-aeronautical Business 23 4.2.1. Types of Non-Aeronautical business 24 4.3. South Africa Airports 25 4.4. Types of business models 26 4.4.1. Retail Growth 27 4.4.2. Car parking and car hire services 27 4.4.3. Advertising services 27 4.4.4. Property maintenance and asset management 27 5 New airport market analysis 29 5.1. Current Market 29 5.1.1. Inbound departures 30 5.1.2. International travelers 31 5.2. Target Market 32 5.3. Marketing Strategy 34 5.4. Projected Passenger Flow 35 5.5. Competition 36 5.6. SWOT Analysis 37 5.6.1. Strengths 38 5.6.2. Weaknesses 38 5.6.3. Opportunities 39 5.6.4. Threats 39 6 Management & Operation Plan 40 6.1. Personnel Management 40 6.2. Property management 41 6.3. Contracts 41 6.4. Concession fees 42 6.5. Promotion Strategy 42 6.6. Business hours 43 7 Financial Plan 44 7.1. Project Finance 44 7.2. Revenue Collection 44 7.3. Projected Income Statement 45 8 APPENDIX 49 9 REFERENCE 53
Reference:	1. Swaziland Civil Aviation Authority: http://www.swacaa.co.sz/aboutswacaa/index.php http://www.littlegatepublishing.com/2012/12/the-swaziland-civil-aviation-authority-swacaa/ http://www.times.co.sz/news/95922-king-mswati-iii-international-airport-unveiled.html 2. Tourism Research Annual Report http://www.thekingdomofswaziland.com 3. Transforming Business Models: http://www.forbes.com/sites/wheelsup/2010/09/02/transforming-airport-business-models/ 4. Innovation to drive commercial business: http://www.airport-business.com/2011/06/innovation-to-drive-commercial-business/ 5. ACSA Marks 20th Anniversary, Braces up for Future http://www.aviationbusinessjournal.aero/2013/10/7/acsa-marks-20th-anniversary,-braces-up-for-future.aspx 6. Londiwe Buthelezi – Business Report : Milestone ahead for commercial hub at OR Tambo http://www.iol.co.sz/business/news/milestone-ahead-for-commercial-hub-at-or-tambo-1.1465564#.Uy8oHp4aySN 7. Oliver Wyman: Airports Council International http://aci-na.org/sites/default/files/concessions_benchmarking_ppt_media_version.pdf 8. Bill Lumley: non-aeronautical airport success factors http://www.dornier-consulting.com/dco.nsf/0/D47EFE18DF7D0EACC1257BC20053A97B/$File/Airport-Success-Factors.pdf 9. Enhancing non-aeronautical revenue http://www.caanepal.org.np/downloads/ineco/ENHANCEMENT%20OF%20NON%20AERONAUTICAL%20REVENUES_V1.1.pdf http://www.ricondo.com/our-people/pa_enhancing-nonaeronautical-revenues.php#.Ux3kOPmSySo 10. OR Tambo Airport http://www.southafrica.info/travel/advice/airports.htm#.U0JXNvmSzW8 http://www.acsa.co.za/home.asp?pid=147 11. Airport Business http://www.airport-business.com/2011/06/innovation-to-drive-commercial-business/ http://www.airports.co.za/Tools/Documents/DocumentDownload.asp?FileID=8425 12. Airports Are Making More Money Than Ever on Non-Aeronautical Revenue http://skift.com/2013/11/16/airports-are-making-more-money-than-ever-on-non-aeronautical-revenue/ 13. Non- Aviation Revenue in the Airport Business www.concessionaireanalyzer.com/pages/MIACaseStudy 14. Commercial activities supporting growth http://www.aci-africa.aero/Media/ACI%20AFR/Events/assembly2012/Speeches%20and%20Presentations/Commercial-Activities-to-Support-Airport-Growth-Bongani-Maseko.pdf
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 101933050 102
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0101933050
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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