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    題名: Guidelines for Neuroscience Studies in Information Systems Research
    作者: 梁定澎
    Jan vom Brocke;Liang, Ting-Peng
    貢獻者: 資管系
    關鍵詞: NeuroIS;neuroscience;research guidelines;research methods
    日期: 2014.01
    上傳時間: 2014-05-12 16:21:19 (UTC+8)
    摘要: Neuroscience provides a new lens through which to study information systems. These studies, called NeuroIS studies, investigate the neuro-physiological effects related to the design, use, and impact of information systems. A major advantage of this new methodology is its ability to examine human behavior at the underlying neuro-physiological level, which was not possible before, and to reduce self-reporting bias in behavior research. Previous studies that have revisited important IS concepts like trust and distrust have challenged and extended our knowledge. An increasing number of neuroscience studies in IS have given researchers, editors, reviewers, and readers new challenges in terms of determining what makes a good NeuroIS study. While earlier papers focused on how to apply specific methods (e.g., fMRI, functional magnetic resonance imaging), this paper takes an IS perspective in deriving six phases for conducting NeuroIS research and offers five guidelines for planning and evaluating NeuroIS studies: to advance IS research, to apply the standards of neuroscience, to justify the choice of a neuroscience strategy of inquiry, to map IS concepts to bio-data, and to relate the experimental setting to IS-authentic situations. The guidelines provide guidance for authors, reviewers and readers of NeuroIS studies, and, thus, help to capitalize on the potential of neuroscience in IS research.
    關聯: Journal of Management Information Systems, 30( 4), 213-236
    資料類型: article
    DOI 連結: http://dx.doi.org/10.2753/MIS0742-1222300408
    DOI: 10.2753/MIS0742-1222300407
    10.2753/MIS0742-1222300408
    顯示於類別:[資訊管理學系] 期刊論文

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