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政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 > Item 140.119/65816

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題名:	Men’s and Women’s Responses to Two-Sided Health News Coverage: A Moderated Mediation Model
作者:	張卿卿 Chang, Chingching
貢獻者:	廣告系
日期:	2012.03
上傳時間:	2014-05-06 11:30:59 (UTC+8)
摘要:	This study explores how audiences respond to news coverage of food and nutrition topics when that coverage provides either 2-sided (positive and negative) information or 1-sided, unanimously positive information. A moderated mediation model helps clarify the different impacts of 2- and 1-sided news coverage and the psychological processes they elicit. Specifically, gender moderates the relative effects of 1- and 2-sided news stories; ambivalent feelings play a mediating role in the process. The findings confirm the model predictions: When reading 2-sided as opposed to 1-sided news, men experience more ambivalent feelings, less favorable attitudes toward the health issues, and lower intentions to adopt the advocated behaviors, whereas women do not exhibit such differences. Moreover, the ambivalent feelings mediate the interaction between gender and news presentation (i.e., 1- or 2-sided) on attitudes toward health issues and behavioral intentions to adopt advocated health behaviors.
關聯:	Journal of Health Communication: International Perspectives , 18(11), 1326-1344
資料類型:	article
DOI 連結:	http://dx.doi.org/10.1080/10810730.2013.778363
DOI:	10.1080/10810730.2013.778363
顯示於類別:	[廣告學系] 期刊論文

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檔案	描述	大小	格式	瀏覽次數
778363.pdf		714Kb	Adobe PDF2	1455	檢視/開啟

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