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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/65601


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/65601


    Title: 環保團體的公共關係策略之初探
    Other Titles: An Analysis of Environmental Groups` Public Relations Strategies
    Authors: 孫秀蕙
    Contributors: 廣告系
    Date: 1994.03
    Issue Date: 2014-04-24 11:43:15 (UTC+8)
    Abstract: 本文以「消息來源的社會學」（the Sociology of Sources）理論架構為基礎，分析以環保聯盟為主的反核團體，在有限的資源（財務基礎不穩固，制度化程度不足）之下，如何規劃該團體的媒體資源與公關活動？而這些公關或溝通策略成敗與否，又是受到哪些因素影響？本文結論指出，反核團體除了大量的採取「資訊津貼」策略，以密集新聞稿、文宣品等建構「反核語言」之外，更藉著在大眾媒體上開拓智慧場域，挾其環保團體成員「文化資本」的優勢，以意見領袖的角色影響輿論。在反核運動並未真正結束的今天，未來「核四」議題如何建構，擁核與反核雙方如何規畫媒體關係，使用何種公關策略，仍然值得我們繼續探討
    Relation: 廣告學研究,3,159-185
    Data Type: article
    Appears in Collections:[廣告學系] 期刊論文

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