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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/65184


    Title: 知識經濟時代商標法:第一講—新興商標類型的規範與發展
    Authors: 馮震宇
    Contributors: 智財所
    Date: 2004-12
    Issue Date: 2014-04-07 14:39:34 (UTC+8)
    Abstract: 每個成功企業後面,都有一個為消費者所熟悉的商標,而商標也是決定消費者購買行為的主要原因之一。在商品與服務快速推陳出新,市場充斥各式商品與服務的今日,企業最核心的資產之一,就是用來表彰與識別其商品與服務的商標,而一個全世界知名的商標更是企業成功與國際化的保證。就商標的功能而言,其不但具有表彰商品或服務來源的功能,也具有保證品質的作用,例如有名的產品,不論是在世界的哪一個角落購買,消費者都可以確定會有一定的品質。此外商標更具有避免混淆誤認的功能,因此商標一旦獲准註冊,就可以發揮維護商標權人權利及消費者利益的功能,防止不公平競爭行為,促進工商企業正常發展。
    Relation: 月旦法學教室, 26, 103-112
    Data Type: article
    Appears in Collections:[科技管理與智慧財產研究所] 期刊論文

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