政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/63836

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | 全文笔数/总笔数 : 114014/145046 (79%)
造访人次 : 52056949 在线人数 : 750

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 > Item 140.119/63836

请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/63836

题名:	Multi-Dimensional Classification and Evaluation of B2E Mobile Services for the Tourism Industry
作者:	余千智;張小萍 Yu, Chien-Chih;Chang, Hsiao-ping
贡献者:	資管系
关键词:	Mobile service;tourism industry;B2E;service classification;service evaluation
日期:	2012-03
上传时间:	2014-02-14 12:12:44 (UTC+8)
摘要:	Even mobile commerce is a hot topic; the development of mobile services for intra-organizational use is still rare and slow. As being agile, mobile, experience-based, and knowledge-oriented, the tourism industry casts strong needs for mobile communication, collaboration, and knowledge sharing among employees including tour guides, tour operators, line controllers, and other support teams. In this paper, we present a multi-dimensional B2E mobile service classification and evaluation approach for the tourism industry. For service design and classification concerns, managerial and functional dimensions are taken into account simultaneously. In the management dimension, four management levels are strategic planning, management control, knowledge sharing, and operational control. In the functional dimension, three functional categories of mobile services include wireless communication, location-based support, and context-based support respectively. For service evaluation concerns, three criteria including importance, feasibility, and cost-benefit effectiveness are adopted to evaluate and rank identified mobile services. Based on research findings, suggestions and recommendations are provided to mobile service providers as well as tourism agencies and operators for efficiently and effectively developing and delivering employee-oriented mobile services.
關聯:	The Journal of Global Business Management, 8(1), 42-51
数据类型:	article
显示于类别:	[資訊管理學系] 期刊論文

文件中的档案:

档案	描述	大小	格式	浏览次数
4251.pdf		204Kb	Adobe PDF2	1171	检视/开启

在政大典藏中所有的数据项都受到原著作权保护.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

数据加载中.....