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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/63683
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| Title: | 運動整合型民宿商業計劃
Sport-specialized Bed and Breakfast Business Plan |
| Authors: | 陳敏麟
Chen, Dante |
| Contributors: | 吳文傑
Wu, Jack
陳敏麟
Chen, Dante |
| Keywords: | 民宿
商業計劃
Bed and Breakfast
Business Plan |
| Date: | 2013 |
| Issue Date: | 2014-02-10 14:51:55 (UTC+8) |
| Abstract: | Bed and Breakfast (B&B) business has becoming popular in recently years in Taiwan. There is growing number of B&B business. By 2013, there are total 4,223 registered B&B providing 16,904 rooms in Taiwan. It has become a 2 billion revenue business in Taiwan. (Tourism Bureau, M.O.T.C, Republic of China, 2013)
This paper is aimed to analyze the market and give the owners suggestion for their plan to open a Bed and Breakfast business in Taitung. Given the relative competitiveness in this market, the owner is going to enter this market with some specialized characteristics to differentiate itself from its competitor.
Unlike traditional B&B business, the business model extends the services to other sport-related activities, which generate other revenue to make the business more profitable and sustainable.
Our study suggests that it is feasible to be profitable in 4 years with proper planning and execution accordingly. |
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Tourism Bureau, M.O.T.C, Republic of China. (2013, July 15th). 觀光統計圖表. Retrieved December 15th, 2013, from Executive Information System: http://admin.taiwan.net.tw/public/public.aspx?no=315 |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
98933028
102 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0098933028 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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Files in This Item:
| File |
Size | Format | |
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| 302801.pdf | 1628Kb | Adobe PDF2 | 502 | View/Open |
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