政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/63635

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/63635

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题名:	人民行動黨在2011年新加坡大選的形象修復個案研究 PAP’s Image Restoration for the 2011 Singapore General Elections: A Case Study
作者:	陳清慧 Faith Tan Qing Hui
贡献者:	陳憶寧 Katherine Chen 陳清慧 Faith Tan Qing Hui
关键词:	Benoit 形象修復策略案例分析危機管理新加坡新加坡大選 Benoit Image Restoration Theory Case Study Crisis management Singapore Singapore General Election
日期:	2012
上传时间:	2014-02-10 14:46:20 (UTC+8)
摘要:	本研究以內容分析法，引用Benoit的形象修復理論，探討人民行動黨在2011年新加坡大選中，面對移民政策、生活成本與住房等三大議題的形象修復策略。研究結果顯示，因危機事件性質偏向「可預防事件群」，因此人民行動黨使用了大量較順應型的形象修復策略，例如尋求支撐與修正行動。另外，本研究也發現，因新加坡政治環境的獨特性，導致「後悔道歉」和「無力控制」這兩種策略的同時使用，此一現象與Benoit之主張有截然不同的結果。本研究的結論是，新加坡獨特的政治環境以及文化，導致Benoit所建議應該少用的一些策略，在這次的大選中反而有了正面的效果。所以，雖然人民行動黨在這次的大選中得到最低一次的得票率，但他們還是順利地在2011年的大選中修復了自己的受損形象。 This study attempts to look at the image restoration efforts of the People’s Action Party (PAP) during the period leading up to the 2011 Singapore General Election (GE). The PAP has constantly emerged victorious in every Singapore’s GE, however 2011’s fierce fight from the opposition and the numerous unhappy voices from the sea of Singaporeans has made it clear that their once well loved image was surely damaged. According to literature, when an image is damaged, there is a need to them repair this image. The dynamic framework of Benoit’s Image Restoration Theory will thus be used to examine the actions of the PAP in dealing with the attacks and criticism before the election date. This study content analyzed a five-month period newspaper coverage of the 2011 GE from two major Singapore newspapers, The Straits Times and Channelnewsasia. Results showed the PAP, due to the nature of their err, chose a more accommodative strategy when dealing with the public. On the other hand, due to Singapore’s unique political culture, the results on the use of “mortification” and “defeasibility” has also provided additional input into the current political literature, i.e. these strategies depend on the political culture. The study concluded that the use image restoration strategies by the PAP though more accommodative in nature did change towards the campaign timeline. Also the political landscape and culture of Singapore made defensive strategies more affective than Benoit would have suggested. Thus the PAP though still securing the lowest vote count in its election history, still manage to save its image and secure a win in the 2011 GE.
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