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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/62868


    Title: 意見枷鎖:解(不)開的沉默螺旋
    Authors: 吳雅樂;萬年生;陳政佑
    Contributors: 廣播電視學研究所
    Keywords: 沉默螺旋;跨文化;意見氣候;議題適用;死硬派
    Date: 2007
    Issue Date: 2013-12-20 18:19:58 (UTC+8)
    Abstract: 透過對沉默螺旋理論的內容與跨文化下的發展,了解其在地適用性問題。分析原始理論之假設定位、形成要件和測量方式,一方面了解其理論內涵與研究操作問題,另方面更透過各種跨文化下之研究問題,找出在台灣適用性之可能。研究分析發現,須回歸到鉅觀角度使用該理論,才能以適當研究在地性問題。在操作上之首要關鍵在於議題選擇,爭議性問題比選舉議題更適合台灣脈絡。並在變項操作中更須進一步探討台灣本地特別的文化意涵。
    Relation: 中華傳播學會年會研討會
    Data Type: conference
    Appears in Collections:[廣播電視學系] 會議論文

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