政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/62798
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113648/144635 (79%)
造訪人次 : 51687028      線上人數 : 48
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/62798


    題名: 台灣節目製作業商品化歷程分析：一個批判傳播政治經濟學的分析
    其他題名: The commodification of TV program producing process in Taiwan
    作者: 張時健
    Chang, Shih Chen
    貢獻者: 國立政治大學
    廣播與電視學研究所
    關鍵詞: 外製外包;政治經濟學;商品化;節目製作業;廣告化
    outsourcing;political economy;commoditization;independent production house;program advertized
    日期: 2005
    上傳時間: 2013-12-19 14:41:28 (UTC+8)
    摘要: 台灣的電視事業發展至今四十餘年，但節目表現總體來說並不令人滿意。本文以批判的傳播政治經濟學立場出發，探尋其中原因。本文指出，在早年三台壟斷時期，節目生產之責主要不為電視台負擔，反而是外包由小規模為數眾多的傳播公司製作，因而導致節目內容貧乏並與廣告合流。而在有線電視開放後，節目製作又因頻道過度競爭稀釋資源，且有廣告主藉用理性化的收視率標準聯合購買而造成廣告化日益嚴重。本文因而結論，台灣電視事業的困境有其歷史與結構成因，必須放在資本主義體系中理解。
    We have had TV industry in Taiwan for more than 40 years, but people here hardly enjoy good programs. This article is to try to explain the phenomenon in critical political-economy of communication method. I mention that any one of three major TV stations didn`t produce programs itself when they monopolized, instead, the producing work were contracted out by them. Many small independent production house carried the work indeed, and this is why programs are poor and look like advertisement. However, after cable TV entered market, too many channels make resources attenuant. Advertisers get together and use rationalized TV-ratings for buying concern. This makes programs much more like advertisement. I conclude that the problems in Taiwan TV industry is related the historical and structural reasons, and we need to realize it beyond the capitalism system today.
    關聯: 中華傳播學會年會研討會
    資料類型: conference
    顯示於類別:[廣播電視學系] 會議論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    127_1.pdf822KbAdobe PDF2718檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋