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政大機構典藏 > 傳播學院 > 新聞學系 > 會議論文 > Item 140.119/62780

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/62780

Title:	「六人行」（Friends）與我同在：以生活風格觀點探討台灣觀眾對美國影集「六人行」之在地消費與解讀
Authors:	林積慶
Contributors:	國立政治大學新聞研究所
Keywords:	文化帝國主義;生活風格;消費;跨文化傳播 Consumption Theory;Cultural Imperialism;Cross-Cultural Communication;Lifestyle
Date:	2006
Issue Date:	2013-12-19 14:36:23 (UTC+8)
Abstract:	本文以跨國影視產品中文化帝國主義現象的論述，結合消費理論與生活風格理論的觀點，探討台灣觀眾對美國影集「六人行」的消費動機與解讀結果，以深度訪談的方法，觀察受訪者在生活風格上受到該影集何種面向的影響，以觀看動機與外部生活為問題區分方式，各問題並分為外在消費與內在認同兩個部分探討之。 This article uses lifestyle theory as the fundamental concept to analyze the consumption and interpretation of the American sit-com "Friends" in Taiwan. The author organizes the discussions of cultural imperialism and consumption theories to support the statements. To conduct in-depth interview with five interviewees, the author observes the inner and outer lifestyle effects to the five heavy viewers of "Friends" in Taiwan. These effects also work in the rest of the interviewees` life besides watching this particular program. By the means of watching "Friends," the interviewees build up some images of the US according to this TV show.
Relation:	中華傳播學會年會研討會
Data Type:	conference
Appears in Collections:	[新聞學系] 會議論文

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