English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113656/144643 (79%)
Visitors : 51716211      Online Users : 606
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version
    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/62096


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/62096


    Title: 網路匿名訊息之意圖與架構對訊息接收者的影響
    Other Titles: The Influence of Internet Anonymous Message Intention and Framing on Message Receivers
    Authors: 楊亨利;王湘嵐
    Yang,Heng-Li;Wang,Shiang-Lan
    Contributors: 資管系
    Keywords: 訊息意圖;訊息架構;訊息接受度;訊息信任
    Message Intention;Message Framing;Message Acceptance;Message Trust
    Date: 2012.04
    Issue Date: 2013-12-03 18:16:50 (UTC+8)
    Abstract: 由於網際網路的即時性和便捷性，上網尋找資訊已成為人們學習知識的一種重要管道。但是在網路世界中，參與者通常彼此不認識，網路的匿名性帶來的欺騙也時有所聞。而訊息的呈現方式如何影響訊息接收者對訊息信任感與接受度，何種訊息呈現方式的說服力影響較大，是本研究欲探討的課題。本研究以Yahoo知識家的知識分享平台為例，以實驗室實驗的方式，試圖檢視網路使用者在搜尋產品知識或意見時，訊息的意圖與架構對訊息接受者的影響，特別關注在訊息接受度、訊息信任與說服力。實驗結果發現兩者並無交叉效果；而訊息架構對信任的影響高於意圖，負向架構會較讓人信任與接受；同時架構對產品好惡度的影響高於意圖，負向架構會激起更高的產品好惡度；但是意圖對放棄遵循的不安程度的影響高於架構，負向意圖產生高的放棄遵循的不安程度。 Due to the characteristics of immediateness and convenience, accessing information through Internet has become an important approach for people who need information. However, in cyberspace, the participants usually don`t know each other. Anonymity sometimes brings deceit in Internet. This research focuses on how the way of message presentations could affect the information trust and acceptance. This research applies laboratory experiment approach and uses Yahoo Knowledge+ as an example to understand the effects of message intention and message framing. The results indicate that there is no interaction effect between message intention and message framing. Compared to message intention, message framing has more influence on information trust; people would have more trust and acceptance to negative framing messages. In addition, message framing has more influence on the extent of product like/dislike; negative framing messages could bring more emotion to like/hate the involved product. On the other hand, message intention has more influence on giving up to follow; people would have more uneasy feeling if giving up to follow negative intention messages.
    Relation: 資訊管理學報, 19(4), 653-679
    Data Type: article
    Appears in Collections:[資訊管理學系] 期刊論文

    Files in This Item:

    File Description SizeFormat
    653679.pdf4041KbAdobe PDF21074View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback